October 26, 2005 THE MERCIAD PAGE 3
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This year professors in thecommunications department aretrying a new hands- on approachto help students study and learnabout the professional world of public relations. Anne Zaphiris, assistant pro-fessor of communications, wasinﬂuential in creating this new approach for students studying public relations and believes thatit will be successful based on itsdual purpose.“It is a hands-on learning ex-perience. Not only will it helpstudents gain a better under-standing of the working world,it will also beneﬁt organizationsthat the students will be assist-ing,” Zaphiris said.Zaphiris explained that thenew teaching approach offersstudents more experience by giving them the opportunity toproduce and assist in the creationof public relations materials forprofessional businesses and or-ganizations.Students in one of Zaphiris’courses have already been giventhis opportunity. In her Prin-ciples of Public Relations class,students are currently working to produce press kits for theFindley Lake Area Chamber of Commerce.Based in New York, the Findley Lake Area Chamber of Com-merce is a nonproﬁt organizationstaffed by volunteers. The organization representsbusinesses in Findley Lake, Minaand in the surrounding area of Chautauqua County. These busi-nesses are classiﬁed under the ar-eas of shopping, dining, lodging,recreation, tourism, retail andother professional services.Zaphiris feels that the students working on these press kits areexperiencing ﬁrst hand what it islike to work in the professional world of public relations.“The students are beginning to see what will be expected of them. They are learning how it is in the working world, the world outside of Mercyhurst,”Zaphiris said.In order to prepare her stu-dents for the working world,Zaphiris has structured the classto resemble the environment of a public relations agency.“I assembled the studentsinto four groups. Each groupis responsible for developing apress kit and researching mediamarkets to send the press kits to.Essentially, each group functionsas its own individual public rela-tions ﬁrm,” Zaphiris said. According to Zaphiris, the stu-dents working on the press kitsare making a signiﬁcant amountof progress.“The students have already visited Findley to get a feel forthe organization and research itsmarkets. Now they are working on the planning aspect and ﬁnd-ing out who to target and whatkind of information they need touse,” Zaphiris said. Along with the research andplanning aspects, the studentsalso have to develop public rela-tions materials that will be usefulfor the chamber of commerceand then evaluate the effective-ness of these materials. According to Zaphiris, re-search, planning, developing materials and evaluation are thefour stages needed to create asuccessfully working press kit fora business or organization.Zaphiris stated that she believesher students will successfully complete these four stages andfeels that their work will meetand exceed her expectations.She also stated that she is excitedabout seeing her students take anactive approach in this “outreachtype of ordeal.”Students are also excited aboutparticipating in this process. Ac-cording to a graduate student inthe class, “This is way better thanthe classes I took at John Carroll.It is a lot easier to learn whenits hands on. You get to work with people and see the beneﬁt’sproduced by you’re work.” The four groups of students will be presenting their press kitsto members of the Findley Lake Area Chamber of Commerce atthe end of this term.Zaphiris said that the membersmight choose one of the groupspress kits to represent their or-ganization, but believes they willmore than likely combine ele-ments from all four to producea new version.“Either way, I think the com-merce will be happy with the work my students are going toprovide them,” Zaphiris said.
By Zachary Ross
Public Relations Experience
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School officials across thecountry have been put in a dif-ﬁcult position when it comes toFacebook. The site is privately operated and not ofﬁcially af-ﬁliated with any college or uni- versity.Some administrators see thesite as a student domain in whichyoung people should feel free toexpress themselves without theinfluence of adults. However,there is still an obligation toensure that students do not stepinto an online mineﬁeld.Facebook has many social vir-tues that are being blighted by the vices of the online stalker. Many friends separated by time anddistance have found each otheron Facebook and continue to usethe site as a convenient means of communication.
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According to disciplinary sanc-tions found in the student hand-book, “Disciplinary probationis the most severe probationand means that a student is nolonger in good standing withthe College community. It is fora speciﬁed period of time andmay be accompanied by severerestrictions and requirements forthe duration of the probation. Itmay include among other things,being banned from residentialareas, college-sponsored socialand athletic events, participationin varsity, intramural and/or clubsports.”Students found in violation of certain portions of the conductcode can also face suspensionor expulsion, as determined by the appropriate college and Resi-dence Life personnel.Students can choose to ap-peal the case, according to thehandbook. The students accused of taking the CVS letters had lived in pre-ferred housing. Now they don’t.Removal from preferred housing is one of the sanctions listed inthe student handbook.Preferred housing areas on-campus include: Lewis, Ward andEast 41 street townhouses and allbuildings designated as triples orhonors buildings.Students can also face possibleremoval from campus housing and those students found in violation of the Conduct Code who live off-campus can havetheir housing privileges revokedand maybe have to move back onto campus. The most common disciplin-ary sanctions given out by theResidence Life staff is commu-nity service and monetary ﬁnes,both of which are completedon campus and have a certainamount of time they need to becompleted.
Police and Safety Logs
Theft19 Oct 2005Parking Lot #4ClosedCriminal ArrestDisorderly Conduct20 Oct 2005Briggs AveClosedCollege Discipline Theft21 Oct 2005 Audrey Hirt CenterOpenPending InvestigationCriminal Mischief 21 Oct 20053937 Briggs AveClosedLewd/ IndecentConduct21 Oct 20053940 Lewis AveClosedCollege Discipline The past couple of weeks theentries for the new MercyhurstLaker mascot have been reviewedby a wide range of college mem-bers. Administrators, faculty, athleticcoaches, MSG and SAC mem-bers have narrowed the mascotentries down to three ﬁnalists. These three entries now awaitstudent votes and approval. This week in the foyer of theStudent Union, Mercyhurst stu-dents are encouraged to comeand vote for the new Lakermascot.From 10 a.m. to 4 p.m. thethree entries will be on display forstudents to analyze and choose which one they want to representthe college. The names of the creatorsof the three entries will be keptfrom the student body. This has been done to preventthe voting from turning into apopularity contest rather than atrue artistic competition. After students havecast theirballots,the win-ner will benotiﬁed. How-ever, the col-lege will have to wait a little whilelonger for the un- veiling of the new face of Mercyhurst. Jeff Cagle, chair-man of the Spirit Club,explained that he andMSG president, DanSchuler, have been nar-rowing down op-tions where themascot will beformatted andready for pub-lic display. They say thatthe mascot willbe revealed to students sometimein the winter term.“We hope to introduce themascot at a very important game,such as the basketball match-upagainst Gannon,” he said.Students turn out in large num-bers for the Gannongame and this seemslike a perfect set-ting to unveil thestudent’s choicefor the mascot.Cagle wenton to ex-presshis wishthat Mercyhurst students willturn out to vote this week.“I really hope that students areexcited to get involved in thisprocess. It is their mascot andit should be left up to the entireschool to make the ﬁnal deci-sion,” he stated.Many students are excitedabout the new Laker mascot. Se-nior Rikki Smith explains, “I didnot like the old mascot because,not only was the outﬁt really oldand falling apart, but the mascotdidn’t really make sense and noone ever really knew what he was.”She went on to say, “I heardonce that he was a Laker, or asailor, or something like that, butit did not really seem to representthe school.” Another senior shares his opin-ion on the new mascot. Greg Stelter stated that, “A new mascot would be nice, but it won’t stirmuch more school spirit unlessthe sporting events and teams aremore heavily promoted aroundcampus.”Hopefully more student in- volvement will also occur.
Students vote on mascot
Mercyhurst students decide which mascot will represent the ‘Hurst
By Corrie Thearle
CVS is located at the intersection of Pine and 38th Street.
Katie McAdams/Photo editor
Students revisit handbook
Professor Anne Zaphiris
People worldwide are mourn-ing the death of the womanknown as the mother of the civilrights movement.Rosa Parks died Monday eve-ning at her home in the River-front Apartments in Detroit,her spokeswoman and longtimefriend Elaine Eason Steele said.“She went away peacefully,”Steele said. Parks was 92.Steele and Parks’ physician,Dr. Sharon Oliver, were pres-ent. Swanson Funeral Home inDetroit is handling the arrange-ments. The humble black womanmade history by refusing to giveup her seat to a white man on aMontgomery, Ala., bus on Dec.1, 1955. A black person refusing tomove so a white person couldsit down was almost unheard of back then.Her refusal ignited a ﬁre thatspread until racial segregation was burned out in the UnitedStates.Her simple act of defianceearned her worldwide acclaim,including the National Asso-ciation for the Advancement of Colored People’s highest award,the Spingarn Medal, the Con-gressional Gold Medal awardedby former President Bill Clintonand a peace prize in Sweden. After she was arrested, black people in Montgomery refusedto ride the city’s buses. They walked or used a well-organized car pool put togetherby the city’s black churches. They boycotted the buses for a yearand created a model of massprotest unlike anything that hasbeen seen since in the UnitedStates.Freedom fighters across the world were inspired by her cour-age.She was born Rosa LouiseMcCauley on Feb. 4, 1913, in Tuskegee, Ala. Although people generally as-sociate Parks with the boycott,her activism began years beforethe Montgomery bus action andcontinued until her health failedher in recent years.She was one of the ﬁrst womento join the NAACP in Montgom-ery in 1943.For several years, she servedas secretary of the Montgomery branch and adviser of its youthcouncil. She long had a specialaffection for young people, eventhough she and her husband, thelate Raymond Parks, never hadchildren of their own. He pre-ceded her in death in 1977.In 1957, Rosa and RaymondParks moved to Detroit to ﬁnd work and to escape harassmentthat continued after the boy-cott.In Detroit, she worked ﬁrst as aseamstress in a factory and thenin 1965 began working as an as-sistant to U.S. Rep. John Conyers,a Detroit Democrat.In 1987, she and Steele createdthe Rosa and Raymond Parks In-stitute for Self Development.It was a way to honor herhusband’s memory and continue working with young people.Parks’ health had been declin-ing for the past several years. Shemade rare public appearancesand when she did, she usually did not speak.Her last public appearance wasat a 90th birthday celebration atthe Detroit Opera House on Feb.14 , 2003. A concert featured Three Mo Tenors. She appearedon stage brieﬂy while the audi-ence joined in singing “Happy Birthday” to her. However, she was too weak to sit through aconcert. Earlier that day, at a pri- vate reception, she was named anhonorary member of the Links,an international service group of black women.Parks’ relatives planned a fam-ily reunion to coincide with herbirthday celebration. She ap-peared brieﬂy at a banquet at thedowntown Marriott to be pho-tographed with family memberson Feb. 16.Prior to that her last publicappearance was at a birthday celebration the year before. Itdoubled as a premiere for amade-for-TV movie about herlife.She never got caught up in hercelebrity.“I had no idea when I refusedto give up my seat on that Mont-gomery bus that my small action would put an end to the segrega-tion laws in the South,” she wrotein “Rosa Parks: My Story.”“I only knew that I was tired of being pushed around.”
Rosa Parks dies
By Cassandra Spratling
Knight Ridder Newspapers
World mourns death of civil rights pioneer