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Table Of Contents

1.2. Aria cercetărilor de marketing
1.3. Tipologia cercetărilor de marketing
1.4.1. ConŃinutul programului cercetării de marketing
1.4.2. Sediul cercetărilor de marketing
2.1.1. Tipuri de scale
2.1.2. Metode de scalare
2.2.1. Investigarea surselor statistice
2.2.2. Cercetarea directă
2.2.3. Experimentul în cercetările de marketing
2.2.4. Simularea
2.3.1. Clasificarea metodelor de analiză
2.3.2. Metode de analiză multivariată
2.3.3. ModalităŃi de analiză neparametrică
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Cercetari de Marketing

Cercetari de Marketing

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Published by: Avatavului Constantin on May 28, 2011
Copyright:Attribution Non-commercial


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