SOCIAL MEDIA STRATEGY

TABLE OF CONTENT

Situation Analysis ............................................................1Current and Past Advertising Efforts .............................3Current Social Media Trends .........................................4How to Measure ROI ......................................................5Critical Factor ..................................................................7Recommendations..........................................................8

Situation Analysis

Company Background

Method was founded in 2000 by two guys in a basement. Theirbusiness, they decided, was to change business by making newkinds of soaps and detergents: the kind that save precious resourceslike water, and save their costumers some extra money. They alsodecided to change packaging and traditional forms of containers.The pair wanted something altogether new: a simpler way of looking at the cleaning task.

Coming up in a time where the greenmovement was gaining momentum and new kinds of portals likeMyspace and Facebook were created, the team made the rightchoice in developing their brand with social media outlets.

Target Market

• Young “Inuencers”• Progressive Domestics• Clean Freaks• Green Freaks• People Against DirtyThis niche market contains a younger female who wants a “goodclean.” This target views their home as a refuge and wants it cleanin an all natural way. Some are concerned with various toxins incleaning products; others just want to know their goods are trulynatural. Method heeds the wants and needs of its target consumerby using 35% recyclable plastic, and using biodegradable chemicalsfor its products.The target audience is hardcore. But, Method labels their audienceas “Hip, Not Hippie.” They range from people who live their lives bythe green movement to those who want to do everything

just right

for their newborn babies. Evidence from the People AgainstDirty Facebook fan page suggests they wish to incorporate Methodinto every aspect of their lives: soaps, detergents, shampoos, aircare, etc.These go-greeners bounce ideas off of one another and grow innumber every day. They depend on the support of and suggestionsfrom the other members in making purchase decisions.

This iswhy providing them with a social media platform is vital toMethod’s success.