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The Merciad, April 28, 2010

The Merciad, April 28, 2010

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Published by TheMerciad
The Merciad, April 28, 2010
The Merciad, April 28, 2010

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Published by: TheMerciad on May 29, 2011
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KimballenjoyingAD job
Page 2
Class projectspurs social mediapolicy uproar
Page 7
What do you think about the $500,000Highland Square renovations?
Current poll:
Where/what isHighland Square? 33%Those improvementswill work for now 22%Way too much moneyfor a temporary fix 36%Tear them alldown! 8%
            V          o             l  .            8            3  ,             N          o  .            2            1             /            4             /            2            8             /            1            0             /            F          r          e          e
Dancerstap resourcesfor 35th year anniversary gala
What would you do if the collegetried to control your online posts?
Page 2April 28, 2010
Class project causes social media policy uproar
 A recent in-class project hascaused quite a stir among Mercy-hurst College faculty.On April 9, Communication Pro-fessor Brian Sheridan’s MultimediaStorytelling class learned how touse Twitter not only as a social net- work, but also as a tool for confer-ences and business proposals.Unfortunately, the projectreceived unexpected attention,eventually sparking an uproaramong faculty and students.It has also prompted an apol-ogy from the Marketing and PublicRelations Department. The lesson consisted of learning how to effectively use “the back-channel,” a social media term fora real-time discussion among userson an online network, such as Twit-ter, as they watch a live event.“The assignment was to use Twitter as a tool to communicate with other people in the class andhave an intelligent conversation live while watching a video on eating healthy,” said junior David Haurin,one of Sheridan’s students.Haurin and others in Multi-media Storytelling that day useda hash tag, #mhurst, to maintaina dialog among themselves aboutthe video—a recorded lecture by aUniversity of California, Berkeley professor.But a problem arose when acompany hoping to conduct busi-ness with Mercyhurst happenedto check tweets about the college. That company, which Director of Marketing and Public RelationsMeghan Corbin declined to iden-tify, contacted Corbin to alert herof what appeared to be hacker-likeactivity on the CommunicationDepartment’s Twitter account.Corbin contacted Sheridan, whoquickly assured her it was only anin-class project.She said she then offered to sendboth him and Dr. Anne Zaphiris alist of blogging guidelines that herdepartment had been developing.But the document that Sheridanreceived, according to Corbin, wasnot the one she intended him toreceive. That document, titled “Social-MediaPolicy.docx,” stated “stu-dents, faculty, staff, administratorsorother parties with an interest inMercyhurst College” found posting online content that contained “inac-curate, distasteful or defamatory commentary about Mercyhurst orits affiliated schools/organizations”could constitute “disciplinary action(including) termination or otherintervention deemed appropriateby administration.” The second line of the docu-ment read, “This policy is approvedby Marketing/Public Relations. The 900-word-plus policy wasintended to “set forth employeeguidelines for all online commu-nications in reference to Mercy-hurst.”“My first thoughts were, ‘Areyou kidding me?’” said Sheridan, who serves as an adviser to TheMerciad but did not assign, write,edit or approve any portion of thisstory. “I forwarded it to Dr. (David)Hyland, and said, ‘They can’t dothis, can they?’”Hyland, biology departmentchair and current Faculty Senatepresident, brought the documentto a Faculty Senate meeting, wheremembers in attendance unani-mously rejected the policy.But the backlash surrounding the document’s release may havestemmed from a simple miscom-munication.Corbin says “SocialMediaPolicy.docx” was still under review in theMarketing Department at the timeit was accidentally sent to Sheridan.She apologized multiple times forthe uproar it caused.“I truly apologize for the con-fusion this may have caused,” shesaid. “At this time, we do not havea policy for employees and studentsfor social media guidelines. As for the project, Haurinexplained that Twitter can be usefulat a conference with hundreds of people.“Through Twitter, more voicescan be heard,” he said. “Also, if thespeaker is using the Twitter accountlive, they can answer questions orguide their presentation in a differ-ent direction based on what peopleare saying.” And for students who wish toparticipate in that backchannel dia-logue, Corbin says there are not and will not be college restrictions on what they can tweet.“I feel really bad about what hap-pened,” she said. “We obviously never intend to infringe on aca-demic policies or free speech.”
By Jennifer McCurdy &Ethan Magoc
Merciad Staff 
Last Thursday, poet Andrew Hudgins continued MercyhurstCollege’s 2010 Literary Festivalby reading poems from his pub-lished works, including “AmericanRendering” and “Shut Up, You’reFine.”Hudgins entertained the audience with his unique sense of humor andinteresting poetry selections.Hudgins read poems that incor-porated serious topics, such as hisselections from “American Ren-dering,” where he read poems thatfocused on the dark side of Ameri-can history. He changed his reading to a more humorous subject whenhe began to explain his newestpublished book, “Shut Up, You’reFine.”Hudgins described “Shut Up, You’re Fine” as a book filled withpoems written for badly behaving children. Some of these poemsHudgins read aloud included“Playing Houth” and “You had itComing.”Many who attended the read-ing found themselves entertainedat Hudgins’s ability to capturethe voice of the child within thepoems.English Professor and Depart-ment Chair Dr. Jeffrey Roessnersaid, “I really love Hudgins’s work,partly because he brings such aunique sense of humor to hispoetry.” After the reading, many students were still chuckling on their way outand expressing their amusement totheir friends. Junior Nick Rex said, “I enjoyedHudgins’s ability to present topicsthat entertained as well as incorpo-rated dark humor.”Sophomore Trevor Surgeuersaid, “I found his reading to beintelligent as well as cynical in anamusing way.” The next morning studentsfrom Dr. Greg Brown’s Intro toCreative Writing had the oppor-tunity to host Hudgins as a guestspeaker.During his visit students hadthe chance to ask questions andlisten to his opinion on writing poetry.Hudgins also provided students with his thoughts on applying tograd school and the process of  writing poetry overall.Hudgins said, “Many believethat poetry is an instant process;however, in actuality it takes severaldrafts before a person can call apoem complete.” The festival will close this Thurs-day at 8:15 p.m. in the Taylor Little Theatre with the unveiling of the2010 Lumen, Mercyhurst College’sLiterary Arts Magazine. The magazine consists of workssuch as poetry, short fiction, pho-tography and artwork created by Mercyhurst students.Free copies of the Lumen willbe distributed during the event, as well as the announcement of thetop three works from this year’sLumen.
By Chrissy Mihalic
Contributing writer
Hudgins continues Literary Fest
Students celebrateEarth Day birthday
The Green Team hosted an Earth Day Birthday bash lastThursday in celebration of the 40th anniversary of EarthDay.
Shannon Malone photo
 See the SocialMediaPolicy.docxin its entirety online at merciad.mercyhurst.edu/content/social-networking-policy. Or check outthe Communication Department Twitter feed at twitter.com/hurstcommdept.
Check out the daily specials at the Sequoia Grill, East Street Deli and Cantina De Laker.
Page 3April 28, 2010
News Briefs
 The Communication Department is hosting a symposiumand reception for journalism students and advisers to have anopportunity to network with Pennsylvania newspaper profes-sionals. The event will take place on Tuesday, May 4. Panelists will speak in Walker Recital Hall from 6 to 7:30 p.m. A recep-tion will follow in Cummings Art Gallery from 7:45 to 9 p.m.
Event to help students network
One major issue facing the world today is climatechange. Mercyhurst College is doing its part to help thisproblem by investing in 100 percent wind power. The announcement to go 100 percent wind wasmade during the college’s Earth Week celebration.Mercyhurst has been striving to go green with theGreen Team, having recycling bins on campus, the“Earth tube” and the Senior Gift of the green roof onZurn Hall. Wind power is the next step to being green.“Combined with prior investments in geothermaland solar energy, and our ongoing efforts to improveenergy efficiency and conservation, Mercyhurst’s moveto 100 percent wind power illustrates the commitment we have made toward our long-term goal of carbonemissions neutrality,” President Dr. Thomas J. Gamblesaid.Going 100 percent wind power starts off by pur-chasing all the electricity from the regional wind farms,a project that is financially backed by Community Energy. The plan to use only wind power has been in placefor a while. The college purchased the initial wind energy at 10percent seven years ago. This amount was increased to30 percent in 2008 and now 100 percent in 2010. The college will pay $10,000 less annually for energy by using 100 percent wind.Some students may wonder how having energy pro-duced only by wind will affect how they use energy around campus. In fact, not a lot will change.Dr. Chris Magoc, the Green Team chair explained,“It will work as it has for the last 7 years – the lights andcomputers will continue to come on whenever we flipthe switch, but we can do so now with the good feeling that at all times, the restless power of the winds thatblow across this planet are powering this campus. Thisis a profound expression of the Mercyhurst commit-ment to global responsibility.Mercyhurst will be the fifth college in Pennsylvaniato go 100 percent wind.
’Hurst continues ‘green’ effortsby going 100 percent wind
       O     n       l       i     n     e
The MercyhurstPolice Log‘Drunk bus’ drivingback to Mercyhurst
Marketplace showcases talents, sells wares
 The first Mercyhurst Market-place gave students the opportunity to experience responsibilities retail-ers have on a daily basis. These experiences include coor-dinating vendors, setting displays,pricing and promoting while oper-ating at a profit. The Marketplace took place Tuesday, April 27, in the Mercy Heritage Room from 10 a.m. to 6p.m. The Retail Management Classtaught by assistant professor of marketing Jill Slomski hosted theevent. The Marketplace was a place where students, faculty and staff could showcase their talents and selltheir wares. An estimated 18 vendors were atthe Marketplace. The vendors solditems including paintings, photog-raphy, jewelry, plants, internationaldesserts, corn hole and gourmetdog treats.Mercyhurst sophomore Court-ney Clair purchased a “Stop the Warin MyRaq” shirt from the FashionClub’s table.Fashion Merchandising majorssenior Amber Valdiserri and sopho-more Michele Colangelo explainedthat all of the jewelry they were sell-ing was student-made. Fashion stu-dents designed the shirts that weresold at their table as well. Another vendor at the Market-place was Jordan Potratz, represent-ing his family’s business, PotratzFloral Shop and Greenhouse.“(The Marketplace) is a greatopportunity for young artists to gettheir name out there,” Potratz said.He said the Marketplace is agood way to put the word out forhis family’s business.Senior Andrea Moncada, a stu-dent in the Retail ManagementClass, ran an international dessertstable with the help of her friendsand roommates. They said they decided to selldesserts because of their love of and “mad skills” for baking.Slomski came up with the ideaof the Marketplace because she wanted the students in her class tohave a retail lab experience. TheMarketplace turned out better thanSlomski expected.“It came together beautifully,”Slomski said.She said she hopes vendors areable to sell all their products andthat the event will take place againnext year. Ten percent of each vendor’sprofits will be donated to the Mercy Center for Women.
By Alicia Cagle
Staff writer
The Mercyhurst College community purchased goods madeby students at the first Mercyhurst Marketplace. The Market-place took place on Tuesday, April 27.
 Tyler Stauffer photo
By Chelsee Callahan
Staff writer
Student wins award to study abroad
 Thanks to a weekend of generally polite, responsible behav-ior, students will once again have access to the EMTA shuttle Thursday, Friday and Saturday nights beginning April 29.“Our last weekend we had students behaving responsibly and articulating their appreciation for the service,” Darcy Kemp, director of Student Engagement and Leadership Devel-opment, said. According to Kemp, some students even gave the driverthank you cards.

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