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Cape Vincent, NY~ Zogby Survey

Cape Vincent, NY~ Zogby Survey

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Published by: pandorasboxofrocks on May 29, 2011
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06/07/2014

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IBOPEZOGBY
international
Date:
May25,2011
To:
From:
CherylKorncheryl.korn@ibopezogby.com
RE:
ResultsfromCommunityVisionpollMethodology
IBOPEZogbyInternationalwascommissionedbytheTownofCapeVincenttoconductatelephonesurveyofseasonalandyearroundresidents.Thesurveywasconductedfrom5/9/11through5/12/11.Thetargetsampleis300interviewswithapproximately32questionsasked.SamplesarerandomlydrawnfromlistedtelephonedirectoriesofCapeVincentNYalongwithaclientsuppliedlistofhomeownersinCapeVincent.IBOPEZogbyInternationalsurveysemploysamplingstrategiesinwhichselectionprobabilitiesareproportionaltopopulationsizewithinareacodesandexchanges.Uptosixcallsaremadetoreachasampledphonenumber.CooperationratesarecalculatedusingoneofAAPOR'sapprovedmethodoloqles!andarecomparabletootherprofessionalpublic-opinionsurveysconductedusingsimilarsamplingstrateqies.?Weightsareappliedtoownershiptype,ageandgendertobetterreflectthepopulation.Themarginoferroris
+/-
5.5percentagepoints.Marginsoferrorarehigherinsub-groups.TheMOEcalculationisforsamplingerroronly.
SAMPLING
ThemajorityoftelephonelistsforpollsandsurveysareproducedintheITdepartmentatIBOPEZogbyInternational.Vendor-suppliedlistsareusedforregionswithcomplicatedspeclflcatlons,e.g.,someCongressionalDistricts.Customer-suppliedlistsareusedforspecialprojectslikecustomersatisfactionsurveysandorganizationmembershipsurveys.
I
SeeCOOP4(p.36)
in
Standard
Definitions:FinalDispositionsofCaseCodesandOutcomeRatesa/Surveys.
TheAmericanAssociationforPublicOpinionResearch,(revised2008).
2
CooperationTrackingStudy:April2003Update,
JaneM.SheppardandShellyHaas.TheCouncilforMarketing&OpinionResearch(CMOR).Cincinnati,Ohio(2003).
901broadstreetuticanewyork13501tel13156240200unitedstates
 
IBOPEZOGBY
international
TelephonelistsgeneratedinourITdepartmentarecalledfromanationallypublishedsetofphoneCDsoflistedhouseholds,orderedbytelephonenumber.Residential(orbusiness)addressesareselectedandthencodedbyregion,whereapplicable.Anappropriatereplicate!isgeneratedfromthisparentlist,applyingthereplicatealgorithmrepeatedlywithaverylargeparentlist,e.g.,alloftheU.S.Acquiredlistsaretestedforduplicates,codedforregion,testedforregionalcoverage,andorderedbytelephone,asneeded.TheresultinglistisloadedintotheCAT!applicationandtherandomizefunctionwithintheCAT!softwareisruntofurtherassureagoodmixforthetelephonelist.Forthisparticularproject,theclientprovidedIBOPEZogbyInternationalwithabout1,200propertyowners.IBOPEZogbyInternationalsearchedfortelephonenumbersandwereabletoprocurenumbersforabout25%ofthem.TelephonenumbersforalllistedtelephonesaswellasallvoterrecordsforCapeVincentwerealsoused.Thephonelistgeneratedhad290propertyownerswithaddressesoutsideofCapeVincent,alongwithabout2,000phonenumbersforCapeVincentyearround.
INTERVIEWING
InterviewsareconductedatIBOPEZogbyInternationalbyprofessionalinterviewerstrainedonourcomputer-assistedtelephoneinterviewing(CAT!)computersystem.Apolicyrequiringonesupervisortonomorethantwelveinterviewersisused.ThesamplemanagementmoduleoftheCATIsystemgivesallprospectiverespondenthouseholdsinthesourcetelephonelistthesamechanceofjoiningthesample.Regionalquotasareemployedtoensureadequatecoveragenationwide.
WEIGHTING
Reportedfrequenciesandcrosstabsareweightedusingtheappropriatedemographicprofiletoprovideasamplethatbestrepresentsthetargetedpopulationfromwhichthesampleisdrawn.Theproportionscomprisingthedemographicprofilearecompiledfromhistoricalexitpolldata,censusdata,andfromIBOPEZogbyInternationalsurveydata.
SAMPLINGERROR
SamplingError,oftenreferredtoastheMarginofError,isthepercentagethatsurveyresultsarelikelytodifferfromtheactualduetothesizeofthesampledrawn.
If
asurveywereconductedofallthemembersofapopulation,thesamplingerrorwouldbezero.Thereareothersourcesofpossibleerrorinsurveyresearchsuchassampledesignerrorandmeasurementerror.
901broadstreet
uticariewyork13501
tel13156240200
unitedstates
_--
---------
I
 
IBOPEZOGBY
intarnattona
l
NarrativeSummary
1.
Doyouconsideryourselfaseasonaloryearroundresident
of
CapeVincent,NewYork?
SeasonalYearround63%38%Threeoutoffive(63%)ofsurveyrespondentsconsiderthemselvesseasonalresidentsofCapeVincent,NewYork,whiletwooutoffive(38%)considerthemselvesyearround.
2.GenerallyspeakingdoyouthinkthingsintheCapeVincentareaaregoingintherightdirection,oraretheyoffonthewrongtrack?
Wrongtrack40%Rightdirection38Notsure22Twooutoffive(40%)thinkthingsintheCapeVincentareaareoffonthewrongtrack,whileanothertwooutoffive(38%)thinkthingsaregoingintherightdirection.Morethanafifth(22%)isnotsure.
3.Overall,wouldyousayyouhaveaveryfavorable,somewhatfavorable,somewhatunfavorable,orveryunfavorableopinion
of
CapeVincent?
Veryfavorable48%
Favorable
82
%
Somewhatfavorable34Somewhatunfavorable13
Unfavorable
17
Veryunfavorable
3
Notsure1Fouroutoffive(82%)haveafavorableoverallopinionofCapeVincent,whileaboutafifth(17%)haveanunfavorableopinionof
it.
901broadstreetuticanewyork13501
tel1
3156240lO0
united
states
I

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