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Winter_project report onI.T.C SUNFEAST BISCUIT.pdf

Winter_project report onI.T.C SUNFEAST BISCUIT.pdf

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Published by Aman Singh
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Published by: Aman Singh on May 29, 2011
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03/15/2014

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1
 APROJECT
 
REPORT ON THE POSITIONING OF THE“I.T.C.’S SUNFEAST BISCUIT IN THE MARKET OFTORPA VILLAGE (BOKARO THERMAL).FROM 26
TH
OF NOV. TO 9
TH
OF DEC.As the partial fulfillment of POST GRADUATE DIPLOMA IN MANAGEMENT.
 
2
 INSTITUTE OF PRODUCTIVITY AND MANAGEMENTMEERUT
PREFACE
 
Learning categorizes you and practicing on that learning specializes you.”
Practical aspect gives more knowledge and experience than the theory and nolearning can be completed without practical aspect.Winter training is one of the most important parts of our curriculum formanagement students, its basic idea is to strengthen the students’ conceptthrough winter training and make them equipped with recent development.This project report has been in partial fulfillment of my managementprogramme post graduate diploma in business administration (PGDBM). Theobject of my project was“Brand positioning of the I.T.C’s SUNFEAST biscuit at the market of Torpavillage in Bokaro Thermal, Jharkhand.”In previous days companies could succeed by there new product with concept,supported by hard selling and good advertisement, and considered thatcustomer exhibit diverse requirements for product / service combinations andprices. They considered that the customers have high and rising expectationsof quality and services. In the face of their vast choices, customers willgravitate to the offering that best meet their individual needs and expectations.They will buy on the basis of their perception value.And all this will come out as the positioning of the brand in the market.This is a project on
POSITIONING OF .I.T.C.’S SUNFEAST BISCUIT IN THEMARKET”
.
 
3 
ACKNOWLEDGEMENT
I would like to express our sincere regards to Mr. V.S. Solanki Sir (Deputy Director-IPMMeerut) for giving me the permission for undertaking the project&helping me in completingthe project because it is very difficult to take up &complete a project without the help of aguide. I thank profoundly all the respondents who very patiently responded and provided mewith all the necessary information without which completion of this project was quietimpossible.I am also thankful to Mr. Asit Mohan (Director-IPM MEERUT) for giving me permissionfor the undertaking of the project.Last but not the least, I must thank to all the respondents of the village who gave me theirprecious time and information necessary without which completion of this project mighthave remained a dream.
(PRATAP SAKTESH)

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