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Pdt Launch

Pdt Launch

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Published by: Annonymous963258 on May 30, 2011
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05/24/2012

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 Ariel Gel
 
About P&GHistory
William Procter, a candle maker, and James Gamble, a soap maker, immigrants fromEngland and Ireland, respectively, who had settled earlier in Cincinnati, who met as theymarried sisters, Olivia and Elizabeth Norris, formed the company initially. Alexander  Norris, their father-in law, called a meeting in which he persuaded his new sons-in-law to become business partners. On October 31, 1837, as a result of the suggestion, Procter &Gamble was born. In 1858-1859, sales reached $1 million. By this point, approximately 80employees worked for Procter & Gamble.The company moved into other countries, both in terms of manufacturing and product sales, becoming an international corporation with its 1930 acquisition of the Thomas Hedley Co., based in Newcastle upon Tyne, England. Procter & Gamble maintained a strong link to the North East of England after this acquisition. Numerous new products and brand names wereintroduced over time, and Procter & Gamble began branching out into new areas.
Recent growth
Procter & Gamble Co. is a Fortune 500, American Multinational Corporation headquarteredin Downtown Cincinnati, Ohio, USA that manufactures a wide range of consumer goods. Asof 2008, P&G is the 8th largest corporation in the world by market capitalization and 14thlargest US Company by profit.In 2007 P&G spent more on U.S. advertising than any other company; the $2.62 billionspent by P&G is almost twice as much as that spent by General Motors, the next companyon the Nielsen list.
Operations
Effective July 1, 2007, the company's operations are categorized into three "Global BusinessUnits" with each Global Business Unit divided into "Business Segments" according to thecompany's March 2009 earnings release.‡ Beauty Care
 
Beauty segment
 
Grooming segment‡ Household Care
 
 
Baby Care and Family Care segment
 
Fabric Care and Home Care segment‡ Health and Well-Being
 
Health Care segment
 
Snacks, Coffee, and Pet Care segmentIn India Proctor & Gamble have two subsidiaries: P&G Hygiene and Health Care Ltd. andP&G Home Products Ltd. P&G Hygiene and Health Care Limited is one of India's fastestgrowing Fast Moving Consumer Goods Companies with a turnover of more than Rs. 500crores. It has in its portfolio famous brands like Vicks & Whisper. P&G Home ProductsLimited deals in Fabric Care segment and Hair Care segment. It has in its kitty global brandssuch as Ariel and Tide in the Fabric Care segment, and Head & Shoulders, Pantene, andRejoice in the Hair Care segment.Today, Proctor & Gamble is the second largest FMCG Company in India after HindustanUnilever limited.
W
hy go for Ariel Gel:
 ‡ 30-40% less energy and 50-60% less water during manufacturing‡ Packaging reduced 14-45% versus previously available alternatives‡ Half the number of trucks needed to transport, thereby reducing the co2 emission out of the transportation modes‡ 47% of laundry consumers use Ariel at or below 30º C versus just 22% for other laundry brands

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