Opinion Paper
VoIP Goes Mobile:Blessing and Curse to Operators
Or Just Another Hype?2011/03
We make ICT strategies work
The Disruptive Potential of mVoIP – Or Just Another Hype?Opinion Paper 2 Detecon International GmbH
Table of Contents
1
Executive Summary.............................................................................................3
2
(m)VoIP – The Point of Departure.......................................................................4
3
The Main mVoIP Players and Future Potentials..................................................6
4
The Threat to Telcos.........................................................................................11
5
Observed Reaction Patterns of Telcos..............................................................14
6
Option Space for Telcos....................................................................................16
7
Play out, Change, or Waste Away.....................................................................18
8
The Authors.......................................................................................................19
9
The Company....................................................................................................20
The Disruptive Potential of mVoIP – Or Just Another Hype?Opinion Paper 3 Detecon International GmbH
1 Executive Summary
mVoIP (mobile Voice over IP), traditionally a niche product for a small group of people, isnow becoming a mass market service. It is supported by most regulators, enabled by newtechnologies, demanded by customers – and it has opened up a window of opportunity for new market entrants such as Apple, Google, and Facebook. This is why traditional mobilenetwork operators (MNOs) and integrated operators may soon face their biggest challengefrom mVoIP, which could significantly reduce their influence and ultimately their revenues,too.Should MNOs be resigned to their fate? We do not think so. Certainly will the customers'anticipated adoption of mVoIP lead to some substitution of MNOs' traditional voice revenues:Some users are attracted by cheaper calls, whereas other users are attracted by mVoIP’sintegration with new communication features such as social networking and videoconferencing. However, the use of mVoIP requires the user to have Internet access, i.e. botha data plan and data coverage. Both of these conditions can only be satisfied by MNOs andhere they have the opportunity of generating additional revenues to their business. Secondly,when it comes to providing the best embedded voice services, mVoIP providers could fallshort. There is no reason then why MNOs should not be able to play a significant role in thisfield.Obviously, this requires MNOs to venture into the converging worlds of telecommunicationsand IT. There clearly is no sustainable alternative to this development.
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Detecon Opinion Paper VoIP Goes Mobile: Blessing and Curse to Operators? Just Another Hype?
mVoIP (mobile Voice over IP), traditionally a niche product for a small group of people, is now becoming a mass market service. It is supported by most regulators, enabled by new technologies, demanded by customers -…
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