Spotify — Behind the Scenes
Gunnar Kreitz
Spotify
gkreitz@spotify.com
KTH, April 28 2011
Gunnar KreitzSpotify — Behind the Scenes
What is Spotify?
Lightweight on-demand streaming
Large catalogue, over 13 million tracks
Available in 7 European countries, over 10 million users
Over 1 million subscribers
Fast (median playback latency of 265 ms)
Legal
Image based on Western Europe Map, Wikimedia Commons, CC BY SA 3.0Gunnar KreitzSpotify — Behind the Scenes
Business Idea
More convenient than piracy
Spotify Open (ads, 20h/month)
Spotify Free (ads, invite needed)
Spotify Unlimited (no ads, on computer)
Spotify Premium (no ads, mobile, offline, API)
Gunnar KreitzSpotify — Behind the Scenes
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