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The Globalization of Corporate Media Hegemony

The Globalization of Corporate Media Hegemony

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Published by Nur Aeni Musyafak
Three concepts—globalization, media hegemony, and social class—provide
the necessary framework for understanding contemporary international communication.
Yet, these terms and the conditions they purport to represent are
so contested that each writer must begin by either summarizing the historical
debates or providing singular definitions. The disagreements over globalization,
hegemony, and class will not be resolved in texts, of course, but only in
the course of ongoing social struggles. Consequently, researchers, scholars, and
commentators—including those featured in this volume—can at best offer
journalistic descriptions and theoretical observations that are differentiated
primarily by the quality of their research, analytical expertise, and conscious or
unconscious political preferences. Specifically, this text invites the conversation
on media globalization to consider the dynamics of class conflict and
negotiation as an analytical perspective having prescriptive potential.
Three concepts—globalization, media hegemony, and social class—provide
the necessary framework for understanding contemporary international communication.
Yet, these terms and the conditions they purport to represent are
so contested that each writer must begin by either summarizing the historical
debates or providing singular definitions. The disagreements over globalization,
hegemony, and class will not be resolved in texts, of course, but only in
the course of ongoing social struggles. Consequently, researchers, scholars, and
commentators—including those featured in this volume—can at best offer
journalistic descriptions and theoretical observations that are differentiated
primarily by the quality of their research, analytical expertise, and conscious or
unconscious political preferences. Specifically, this text invites the conversation
on media globalization to consider the dynamics of class conflict and
negotiation as an analytical perspective having prescriptive potential.

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Published by: Nur Aeni Musyafak on May 31, 2011
Copyright:Traditional Copyright: All rights reserved

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07/17/2013

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 T H EG L O B A L I Z A T I O NO F C O R P O R A T EM E D I AH E G E M O N Y 
 
SUNY series in Global Media Studies Yahya R.Kamalipourand Kuldip R.Rampal,editors

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