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Table Of Contents

1. Publicitatea, câmp de mare dinamism al practicii sociale
2. Marketing publicitar. Cercetarea publicitară
3. Marketing publicitar. Ansamblul de marketing Ansamblul promoţional.
4. Campanii publicitare
5. Documentele campaniei publicitare
6. Tipuri de publicitate
7. Enunţul publicitar
8. Formate de reclame (radio, televiziune, presă scrisă)
9. Suporturi publicitare
10.Aspecte legale în publicitate
11.Agenţia de publicitate
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15883098 Suport Curs Introduce Re in Public It Ate Costin Popescu FJSC 2009

15883098 Suport Curs Introduce Re in Public It Ate Costin Popescu FJSC 2009

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Published by Alexandra Braslasu

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Published by: Alexandra Braslasu on May 31, 2011
Copyright:Attribution Non-commercial

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05/31/2011

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