Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more ➡
Download
Standard view
Full view
of .
Add note
Save to My Library
Sync to mobile
Look up keyword
Like this
8Activity
×
0 of .
Results for:
No results containing your search query
P. 1
Csco Slidedeck Sss Cwc

Csco Slidedeck Sss Cwc

Ratings: (0)|Views: 5,075|Likes:
Published by Cisco

More info:

Categories:Types, Brochures
Published by: Cisco on May 31, 2011
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, PPTX, TXT or read online from Scribd
See More
See less

10/22/2012

pdf

text

original

 
Cisco Confidential1© 2011 Cisco and/or its affiliates. All rights reserved.
Becoming aSocial Enterprise
Jeanette Gibson
Director, Social Media Marketing
 
© 2011 Cisco and/or its affiliates. All rights reserved.Cisco Confidential2
Channel &PartnersRetailers &ConsumersEmployeesStakeholdersPress &AnalystsObservers &Industryexperts
Share of hearts,minds, andmarketsTraditional interactions
1.
Transaction-driven
2.
Monologue-driven
3.
Static influence
4.
Specialized outreach
5.
Limited listening posts
6.
Satisfaction & cost
Social Business Interactions
1.
Interaction-driven
2.
Dialogue-driven
3.
Dynamic influence
4.
Distributed outreach
5.
Unlimited listening posts
6.
Loyalty & efficiency
 
© 2011 Cisco and/or its affiliates. All rights reserved.Cisco Confidential3
 
Content Sharing& Rating
CiscoBlogsSocialNetworksForums
OrganizationWeb Sitecisco.com
Blogs
Home Base
Priority: 1Time Budget: ~50%
Outposts
Priority: 2Time Budget: ~40%
Passports
Priority: 3Time Budget: ~10%
Listening Station
Tuning in to online Conversations Always on
The Social Ecosystem Has Changed How We Communicate and Collaborate
Blogs

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->