REDHEAD GIRL SEARCH CONTEST

A. MECHANICS FOR JOINING:

Interested participants must be female, between 15-25 years old , at

least 5’1” in height and can join two ways:

I. On-Ground – redhead VIRTUAL CATWALK

In order to join the contest thru the on-ground redhead Virtual Catwalk,
all interested participants must:

1. Make a single-receipt purchase of P499.75 of any redhead item from

the GTW department at SM Department Store. Valid receipts are from
June 2-June 30, 2011.
2. Visit the redhead Virtual Catwalk booth to get the registration form
from the sales associate present at the booth.
3. The receipt and filled out registration form must be presented and
surrendered to a redhead sales associate stationed in the booth in
order to avail of a free mini make-over at the Maybelline make-up
booth worth P500. Have their whole body picture taken by the
photographer stationed at the redhead Virtual Catwalk booth(see
below for tour schedule)*
4. Booth will be open from 10am to 7pm at the designated schedules.
* All pictures will be posted online at www.gtwredhead.com by the
sales associate present in the venue.

Tour Schedule:

1st LEG 2nd LEG 3rd LEG 5th LEG

June 11-12 June 17-18 June 22-23 June 25-26
(Sat-Sun) (Fri-Sat) (Wed-Thurs) (Sat-Sun)
SM ORTIGAS SM MANILA
SM MAKATI
(GTW (GTW SM CUBAO
(Concourse,
department) department) (2nd floor,
fronting SM
SM NORTH SM SAN banister area)
Supermarket)
EDSA LAZARO SM
SM MALL OF
(GTW (GTW PAMPANGA
ASIA
department) department) (GTW
(GTW
Department)
department)
II. Online – redhead VIRTUAL CATWALK

In order to join the contest thru the online redhead Virtual

Catwalk, all interested participants must:
1. Make a single-receipt purchase of P499.75 of any redhead item
from the GTW department at SM Department Store. Valid receipts
are from June 2-June 30, 2011.
2. Go thru the following Steps online:

a. Step 1 – Fill out the registration form online at www.gtwredhead.com

• Name

• Email address

• Facebook username

• Home/Office Address

• Contact number

b. Step 2 – Upload a clear photo of a single-receipt purchase of P499.75

of any redhead item from the GTW department at SM Department
Store.

c. Step 3 – Upload their whole body picture online as per the example
shown and based on the following guidelines:

c1. Photos to be uploaded should be in .jpeg, .png, .gif

format, 72-100 DPI, minimum dimension is 350x300pixels,
maximum dimension 1024x768pixels and maximum photo
is 2mb.

c2. Entries should not contain any of the following to be

considered valid:

o Obscene, pornographic, or sexually-explicit content

or information
o Content that is considered offensive to the users,
such as those which encourage the commission of an
illegal, immoral or threatening activity, promote
harassment, racism, hatred or discrimination against
any group or individual, or provide information which
you know are false, misleading, or harmful to any
group or individual
o Content which shows strong support or opposition to
any political or religious group or person
 o Content which are defamatory or libelous in
character or those which violate the privacy of any
group or individual
o Content which infringe upon the rights of any third
party, including copyright, publication right, or any
other intellectual property or proprietary right, or
those which promote the infringement of any party’s
intellectual property rights

d. Step 4 – Click on the tick box* and click submit.

* I certify that I have the rights on the photo to be submitted. By

uploading this entry, I understand that Redhead has the right to use the
entry without limitation.

3. Participants can submit photos online from June 2-June 30, 2011.
B. MECHANICS FOR TOP 12 FINALISTS:

1. SM representatives will select the top 12 participants on July 2,

2011 at SM Corporate Office Training Center, 3pm.
a. Criteria for Selection:
i. 60% Over-all Look
• - participant must have a pretty face,
proportioned and slender body, and an ‘x’ factor
ii. 30% Over-all Character
• - participant must have a pleasing and vivacios
personality, be out-going, and confident
iii. 10% Style
• - Participant must express her indiviually and
character well through her choice of clothes. Her
own outfits must be well put togerher, stylish and
chic
2. Final 12 will be notified via:
a. Registered Mail
b. E-mail
c. Voice call
d. Website announcement
3. Top 12 participants will win L’Oreal gift packs worth P1,852.00.
4. Top 12 finalists will also undergo a series of trainings and
challenges on July 4, 2011, SM DEPARTMENT STORE, CUBAO, 4th
Flr, Training room P. Tuazon Blvd, Araneta Center, Quezon City,
8am.
i. Challenge # 1 Photograph like a model
ii. Challenge # 2 Runway challenge
iii. Challenge # 3 Model Dress and Make-up
iv. Challenge # 4 Talk like a model
5. Should any participant fail to attend the training session, they will
be disqualified to continue the search.
6. The 12 participants’ profiles will be uploaded in the Redhead
Finalists tab for voting on July 4, 2011

How to Vote
• Log on to www.gtwredhead.com and click on Redhead Search
Tab
• Click on a thumbnail to view an entry
• To vote for an entry, click on the Vote button at the bottom of
the photo
• Fill out registration form
• A confirmation message will appear to confirm your vote.
 • A limit of 3 votes per email address will be applied.
7. Voting will start July 4, 2011, Monday, 12:00am and will end at July
25, 2011, Monday, 11:59am.
8. There will be a daily update of the GTW redhead girl search voting
results on the billboard site in EDSA

C. MECHANICS FOR TOP 3 WINNERS:

1. Determination of 3 winners will be done at SM Corporate Office with
a DTI representative to witness the proceeding on July 25, 2011;
4pm.

2. Top 3 will be judged based on the following criteria:

i. 30% Challenge # 1 Photograph like a model
• – The participant must be photogenic, know how
to pose and angle themselves so they look good
in the photo, long lean and also sell the product
(when people see the photo, they will want to buy
the clothes)
ii. 30% Challenge # 2 Runway challenge
• - The participant must have a “strong” ramp that
has a good stride and is well paced. She must also
be coordinated and have a firm grasp on cues and
blocking sequences
iii. 15% Challenge # 3 Model Make-up and Dress
• - The participant must know how to put make-up
and dress up (both for model casting events and
special functions) like a professional model would
iv. 15% Challenge # 4 Talk like a model
• - The participant must know how to act and talk
like a professional model. They have to have an
alluring and personable personality so casting
agents and fashion houses will want to book them
v. 10% Public Vote
• – the number of public vote participant garners
3. In case of a tie, the same judges will rate the contestants using the
set criteria while voting percentages will remain the same.
4. Announcement of 3 winners will be done via press conference which
will be held at the Concourse, SM Makati on July 26, 2011; 4pm.
5. Winners must present the following proof to claim prizes
a. Any Valid ID (with photo)
b. Registered Mail
6. Winners may claim their prizes in SM Corporate Office. The prize for
each winner (total of 3 winners) will be P60,000 worth of 12 month
contract with SM Department Store.
7. Prizes are not convertible to cash. 20% tax from the prizes
exceeding P10,000 will be shouldered by SM Department Store.
8. Unclaimed prizes after sixty (60) days of notification through
registered mail will be forfeited with prior DTI approval.
9. By joining this contest, participants agree to allow SM Department
Store Girls Teens Wear to use their photos to any SM Department
Store PR related campaigns and to participate in promo
advertisements (publication of broadcast winners’ names and
photos) without additional consideration. To the extent allowed by
law, acceptance of the prizes constitutes permission for SM to
publish the winners’ name and/or show them on ads without prior
notice and without additional consideration.
10. All employees of SM, their agencies/third party suppliers, and
their relatives up to the second degree of consanguinity or affinity
are disqualified from joining the contest.
11. The contest organizer’s decision is final with the concurrence of
DTI.