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Scope of Renault and Nissan

Scope of Renault and Nissan

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Published by Umais Shafqat

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Published by: Umais Shafqat on Jun 02, 2011
Copyright:Attribution Non-commercial

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03/26/2014

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Scope of Renault ±Nissan alliance
Coventry universityLondon campus
End of module assignmentSubmitted to:
Adewale Adeyemi
 From:
Umais Shafqat
 Student ID:
03467017
Subject:
International BusinessStrategy
 Course title:
Global Business (topup)
 
 
Scope of Renault ±Nissan alliance
Scope of Renault- Nissanalliance
Table of contents:
1. Introduction2. Summary of environmental audit3. Current state of industry4. Evaluating current strategy5. Conclusion6. List of references7. Appendices
 
 
Scope of Renault ±Nissan alliance
1. Introduction:
y
 
B
ackground:
Th
e debt level of Nissan was too
h
ig
h
in 1999 and it faced bankruptcy. Nissan waslooking for an automotive partner to overcome t
h
ose crises; Nissan entered inalliance wit
h
Renault S.A. of France.
Th
e alliance was signed on Marc
h
27, 1999, itwas a unique partners
h
ip of two global companies and t
h
ey linked by cross-s
h
are
h
olding. Renault acquired 36.8 percent of stake in Nissan for $ 5.4 billion.
Th
e alliance was based on t
h
e principle t
h
at bot
h
t
h
e companies s
h
ould retaint
h
eir own identity but will s
h
are eac
h
ot
h
ers resources and Nissan recoveredquickly under Carlos G
h
osn leaders
h
ip.
y
 
D
etail of my work:
In t
h
is assignment I tried to visualize all t
h
ose activities and strategies w
h
ic
h
 Renault and Nissan being as Japanese and Frenc
h
are performing since aftersigning t
h
eir alliance. I discussed t
h
e united agenda of bot
h
automotivecompanies and t
h
eir criteria of formulating strategies to ac
h
ieve profitablegrowt
h
. However, my work also
h
ig
h
lig
h
ts t
h
e current state of automotiveindustry and also its impact on bot
h
industries. Lastly after discussing t
h
eir

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