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AM Sustainable Future

AM Sustainable Future

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Published by Melissa Summers

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Published by: Melissa Summers on Jun 03, 2011
Copyright:Attribution Non-commercial


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Working Towards aSustainable Future
Melissa Summers, Bryce Craft, Nelle Sacknoff, Shauna Kelly, Christa ThoereszMay 13
, 2011
Executive Summary
In this report, we have provided a variety of potential opportunities for Aslan Media to monetize their mission,generate revenue, and become a financially sustainable organization. Each chapter contains a separate focus, beginning with internal changes that are essential to the viability of the proceeding recommendations. Thechapters thereafter deal with different forms of partnerships and the opportunities that would arise from suchcollaboration. The recommendations outlined in these chapters include: university partnerships, corporate partnerships, grants, advertisements, events and fundraisers, and ways to build a constituency.
We have detailed our recommendations in the paper and have provided an initial timeline below that prioritizesopportunities based on whether they are short-term, mid-term, or long-term to help you evaluate the cost and benefits internally when making your project management plan for next steps. Short-term opportunities may beimmediately acted upon and executed with current resources as a low hanging fruit, while mid- and long-termopportunities might require further preparation and resources, and will take longer to implement.We have also categorized opportunities according to the potential return on investment (ROI), as well as therequired resources needed in order to create the partnership, take advantage of the opportunity, or carry out theactivity. The anticipated ROI takes into consideration more than simple revenue generation, and also weighs how
well an opportunity maps to AM’s mission and goals. Similarly, the required resource investment includes time,manpower, relationships leveraged, and other factors in addition to the financial investment. Opportunities are plotted on the chart below and have also been color coded within the chapters to correspond to one of these four quadrants.When financing a nonprofit, and particularly monetizing a website, it is critical to have multiple income streams.The combination of ways to make money and become financially sustainable is different for every organization,and it will take time to build a foundation and solid base of revenue generation. (The appendix contains a chartdemonstrating a revenue generation model that utilizes a wide variety of income streams.) This report is intendedto serve as a tool for AM to utilize in determining which revenue generating model best serves the organization.With patience and discipline, a strategy, and a business mindset the money will come.

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