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Advertising Objectives

Advertising Objectives

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Published by Jaffar Ali

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Categories:Types, Research
Published by: Jaffar Ali on Jun 03, 2011
Copyright:Attribution Non-commercial

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03/16/2012

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BroadcastBroadcastAdvertisingAdvertising
 
Setting objectivesSetting objectives
Objectives must flow from a clear Objectives must flow from a clear positioning statementpositioning statementWhat is theWhat is theoneoneselling point or niche thatselling point or niche thatthe advertiser occupies?the advertiser occupies?
 –Price, convenience, quality, value, etc.Price, convenience, quality, value, etc.
 
Setting objectivesSetting objectives
Objectives must address aObjectives must address acommunicationcommunication tasktask
 –RaiseRaiseawarenessawareness –ShapeShapeattitudesattitudes –EnhanceEnhancerecallrecall –MotivateMotivateactionaction

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