Productization: A Primer For Taking Ideas to Market
I wrote this book originally for Pearson Publishing, but by the time it was submittedthey had bailed from publishing to the Dot.Com industry needs and closed the productline. The good news was they let me keep my advance, the better news was theyreturned the copyright to this book to me, the author. I wrote this book to a generalvacuum in the industry of a short, easy to read book that can help you learn or refreshwhat you forgot. Ideas that are great are still marginal until they can be transformedinto a utility of usage for mankind, and others…. Then ideas become great products.My goal is two-fold, help transform your perceptions about product development andcommercialization of ideas to products. And help the work you do benefit both youand your associates. And by the way, how am I to benefit?
Can I trust you to appreciate this primer? Read it twice before you start to use it. It’s like lasagna; it gets betterwith age, as the information melds into your context of how you think. Then, if you like it, and know of othersthat might benefit, send them an electronic copy of this book. (I’ve added a glossary to the back which helpsyou talk the talk.) It’s all combined into one PDF file. At the same time you send your associate the book, sendme $5, just a sawbuck. Preferably US currency, but I would be very pleased to get the equivalent from you inwhatever country you might be living in. I am not selectively choosing the USA for distribution, just startingthere. (My editor for the book is in UK, he’s getting a copy from me!) Mail the $5 to Rodrick Satre530 Santa Fe Avenue, Richmond, CA 94801 United States of America.Either I will get better off or my postal person will. If you want to email me, firstname.lastname@example.orgIf you have multiple associates, such as at Christmas or other events, send out 5 copies at $15 or 10 copies at$20 and send the cash to me. Same way, to my mailbox. Don’t send checks, if they bounce, it costs me morethan the amount you sent. If you want to send a cashier’s check or money order, that’s fine.I’m only sending out a few copies to begin with. I hope my plan works, but this is an experiment in“distribution channels” that are based on the goodness of people. Yes if you wonder how it went, ask me!Oh by the way, I did write this book based on 30 years of business experience as well as my education. I havean MBA in International Business from JFK University, BS from Clarkson University.
Written in Richmond, California, USA by Rodrick I. Satre copyright
2002 updated 2008
I can’t tell anyone how to determine if the idea they have is a dynamo capable of generating wealth for them, the company they work for, investors, and the employeesof the business. In fact, many times great ideas are squandered on those that turn themdown, only to find new homes with others that find the magic key to unlocking thewealth in the idea, the product, the service. So this briefing is set with this caveat:
Many books require no thought from those who read them, for a very simple reason; - they make no such demand upon those who wrote them. Those works, therefore, are the most valuable that set our thinking faculties in the fullest operation. ~ Colton
I will attempt to provide the reader steps useful in taking a fine idea and developing auseful product from it. In this briefing I hope to help the reader in gaining an