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Final Paper Caterpillar

Final Paper Caterpillar

Ratings: (0)|Views: 662|Likes:
Published by Abo Naser
this is for my class BA 301 at Portland State Unvi. the class was fun and we have leaned sooo much things from it. i hope you like it. and please share your comments.
this is for my class BA 301 at Portland State Unvi. the class was fun and we have leaned sooo much things from it. i hope you like it. and please share your comments.

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Published by: Abo Naser on Jun 04, 2011
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12/20/2012

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Abdullah AlarifyBA 301. Pro. Barker Final Term Paper Portland State UniversityCATERPILLAR 6/4/2011
1
 
Table of Contents
Executive Summary 2Position 3Sense5Uncover 11Solve 13Build 15Achieve 17Bibliography 192
 
1. Executive Summary
Heavy dependence of revenue from on non-US geographies like Latin America, AsiaPacific which are marred by the economical, ethical and legal challenges arising fromdiverse cultures and political pressures. The pot boiling issues may jeopardize therevenue expectation from the region.Concerns like rising interest rate due to high inflation in Latin America, India and other developing economies, monetary tightening in China and the recent Earthquake andtsunami in Japan.Caterpillar’s mission is to enable economic growth through infrastructure and energydevelopment, and provide solutions that protect people and preserve the planet and thiswill ultimately suffer with the existing circumstances.A myriad of solutions that have been thought of like focusing on developed economies,shifting manufacturing to USA etc. aren’t feasible because of slow recovery in the regionfrom recession and lack of trade agreements.The recommended solution to the problem is to customize the operations in variouscountries according to the current economic conditions and ethical challenges faced byCaterpillar. The initiative is to realign the corporate strategies for the key revenue driverslike China, Japan and Latin America by incorporating tactical economic and ethicalchanges.The human resource and sales department will play a key role in incrementing thestrategy. Financial infusion of $5million would be required to drive sales by providing3

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