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Future of E-books

Future of E-books

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Published by: Krishnamurthy Prabhakar on Jun 05, 2011
Copyright:Attribution Non-commercial


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1Submitted on: 8-October-2010
What is the future of e-books?
Dr.K.Prabhakar,Professor,Velammal Engineering College,Ambattur Red Hills Road,Surapet, Chennai-600066.prabhakar.krishnamurthy@gmail.com _________________________________________________________________________________
This paper examines the genesis of e-books. The situational analysis with respect todifferent aspects relating to business organizations involvement in the industry and authentic published information is studied with the help of secondary data. Questionssuch as who is reading e-books and why they are reading and where they are readingare analyses and insights documented. A set of conclusions are provided on the natureof market for future of e-books is give.Key words: e-books, marketing, electronic paper displays_____________________________________________________________________
1.1 Introduction
E-books are the electronic versions of printed books. E-books may be defined as follows;It is a digital version of a traditional print book designed to be read on a personal computer or an e-bookreader (a software application for use on a standard-sized computer or a book-sized computerused solely as a reading device)-Online Dictionary of Library and Information Science. e-book is aterm used to describe a text analogous to a book that is in digital form to be displayed on a computerscreen. e-books are books in computer file format and read on all types of computers, includinghandheld devices designed specifically for reading e-books. e-books are as familiar as their printcounterparts or as unique as the electronic medium itself, containing audio, video or live hyperlinks.E-books could be delivered by download or e-mail files attachment or sold through online book shops likewww.amazon.com.
1.2 Origin & Evolution of E-books
The first printing press with movable type that was invented in 1450 by Johannes Gutenbergrevolutionized the printing process by making it simpler and more affordable. The first hypertextnovel was published in 1987 (Afternoon, A Story by Michael Joyce), electronic books did notcapture public attention until the online publication of Stephen King’s novella ,
 Riding the Bullet 
214 March 2000 and could be downloaded for 2.5$. Within 24 hours, the text had been downloadedby 400,000 computer users 4.62 per second. Keith Loris, president and CEO of SoftLock the organization that provided the serversupport, sent to prospective purchasers, telling them that more than 200,000 orders had beenreceived and jamming their server, however, people waited for hours for it to download. The revenueis US $500,000, which indicated that it is worthwhile venture and it is on first day(www.planetbook.com). But publisher’s revenue has not solved the consumer’s issues. The majorityof eBook systems lock their content to the individual machines of purchasers to prevent piracy. Andthe DRM technology initially used for King's eBook worked only with PCs or hand-held devices.
Glassbook provided the encryption and reader software for the PC version.) For the first two weeksafter its release, Mac and UNIX users could not read "Riding the Bullet”. Simon & Schuster postedan apology on itseBooks page, noting that it was working with vendors and worked with Adobe tosolve the issue of viewing free for Mac version.
1.3 Situational analysis of e-book publishing
The modern concept of e-books became common after Martin Eberhart and Jim Sachs bothstarted their own companies and developed Rocket eBook and SoftBook, the first two handheld e-book reading devices (http://www.scaruffi.com/politics/silicon/bios.html). In 1999, the e-book industry was dominated by small U.S. start-ups like NuvoMedia (Rocket eBook) and SoftBook and many small, Web-based, often amateur-looking e-book retailers. Presently multinationalcompanies like Gemstar, Microsoft and Adobe, amazon dominate the e-book industry. Nearly all of the major U.S. publishing companies have launched extensive e-book production schemes. McGraw-Hill, Random House, Simon & Schuster, Harper Collins and Time Warner all have extensive e-book plans. They have all signed agreements with Amazon and Barnes & Noble, the dominant e-book retailers. In a short span of time, a large part of the e-book industry has been brought into the globaleconomy by some of the most powerful companies in the world. Presently there is an increasinginterest in the use of e-books and other forms of online documentation to disseminateinformation and provide global access to it. Moreover, the tremendous development in thetechnology related to the production and usage of E-Books is making them more and more popular.The factors behind the popularity of e-books include: advances in computer hardware andsoftware, exchange of text and data electronically as a result of Internet, compatibility of World
3Wide Web with a wide variety of document formats, electronic files used in the production of printed books are now being re-purposed for the production of e-books.
2. Formats of E-books
There exist many standard formats in which e-books are available. Some of the standard formats arebeing discussed as und

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