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Edipixx TV Ad Script

Edipixx TV Ad Script

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Published by Muriel Palanca

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Published by: Muriel Palanca on Jun 05, 2011
Copyright:Attribution Non-commercial

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10/27/2012

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Muriel Palanca 1Muriel PalancaCOMM313May 10, 2011Campaign: Renovate Your World.Title: The Things You¶ll MissProduct: EdipixxLength: :30Shot 1: (3 Seconds)Vid: Entire commercial is shot in split screen except last frame. Background music is ³VanillaTwilight´ by Owl City. Both characters appear to be the age of twenty. Left side MS of a man ina military uniform hugging his girlfriend in front of a door. Right side is CU of man in uniformand his girlfriend having an intimate moment while saying goodbye.Shot 2: (3 Seconds)Vid: Left side is an over-the-shoulder MCU of man in military uniform. He is looking at Marchon a calendar where all of the days have been marked off in red but today is circled because it ishis girlfriend¶s birthday. Right side is an over-the-shoulder MCU of the girlfriend looking aheadin her calendar to the month of November. There is a date circled to signify when her boyfriendwill return.Shot 3: (3 Seconds)Vid: Left side is a MCU of the man lying in bed with his partial uniform on. He is staringlongingly at the empty space next to him on the bed. Right side is a MCU of the girl at anoutdoor restaurant wearing a birthday tiara and looking sad because she is alone.Shot 4: (3 Seconds)VO: Edipixx is the new digital cameraVid: Left side is a MCU of the man taking a picture of himself with the Edipixx camera. He ishappy though there is a clearly empty space next to his left side. Right side is MCU of the girltaking a picture of herself wearing a birthday tiara with her Edipixx camera. She is happy thoughthere is a clearly empty space on her right side.Shot 5: (3 Seconds)VO: with Photoshop and a wireless card built inVid: Left side is a profile MCU of man in his bed smiling and editing his picture on the largescreen of his Edipixx camera. Right side is a profile MCU of the girl smiling and editing her  picture on the large screen of her Edipixx camera.Shot 6: (2 seconds)VO: giving you the power to instantlyVid: Left side is an ECU of man¶s hand opening his laptop. Right side is an ECU of girl¶s handopening her laptop.

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