WHAT WE DID
"As a new mum, I know how quickly time flies by –your baby justgrows and changes every single day.""I’m very excited to be involved in helping to judge the MozyUnmissableMoments baby photo contest, and would love to seeother parents’ favouritephotos of their little cherubs."
—Denise van Outen
After studying audience desires and social mediahabits, it was clear that
Facebookwas a leadingchannel for conversations
amongst parents, inparticular, mums.
We all know one (or are one ourselves!); Mums that just love sharing updates and snaps of their new babieswith their friends and family, through Facebook
So Komodo decided to get Mozyinvolved in theconversation by
creating a Facebookcompetition app,hosted on the
Through this,parents could submit their
for a chance towin, and the public could vote for their favourite snap.
To explain the importance of online backup, and toencourage parents to enter, Komodo hired TV star andnew mum,
Denise Van Outen
to promote thecompetition and be the judge