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A Social Recovery: A global survey of business use of social networks

A Social Recovery: A global survey of business use of social networks

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Published by Regus
The second annual survey of professionals’ use of social media finds that 47% of businesses in 80+ countries have found new business via the likes of LinkedIn, Facebook, Twitter, blogs and forums (up from 40% in 2010).
For a look back at last year’s report, read: http://regusblog.tumblr.com/post/2923149239/40pc-of-firms-get-new-customers-via-social-media
Regus website: http://www.regus.com/?utm_campaign=scribd
The second annual survey of professionals’ use of social media finds that 47% of businesses in 80+ countries have found new business via the likes of LinkedIn, Facebook, Twitter, blogs and forums (up from 40% in 2010).
For a look back at last year’s report, read: http://regusblog.tumblr.com/post/2923149239/40pc-of-firms-get-new-customers-via-social-media
Regus website: http://www.regus.com/?utm_campaign=scribd

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Published by: Regus on Jun 06, 2011
Copyright:Attribution Non-commercial

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 A SocialRecovery
 A global survey o business use o social networks
June 2011
 
Regus Business | A global survey of business use of social networks | Issue 1 | June 2011 | Page 2
Management Summary
Business use o social networking continues to grow as a means o winning new
•
business. 7% more companies have ound new clients through business socialnetworks compared to Q2 2010 (up rom 40% in July 2010). These companies are also more commercially successul. A higher proportion o 
•
them report increased revenues and proits compared to those that do not usesocial networks to acquire new business.Globally, 5% more companies using social networks to win new business
•
recorded increased proits, and 6% more achieved increased revenues,compared to those who do not prospect through social networks. A year ago only 27% o companies actively devoted marketing budget to social
•
networking, but now over two iths say they do (34%).Social networking is also commanding greater budgetary attention rom irms;
•
39% are devoting up to 20% o marketing budget to this activity. A majority o businesses (52%) use social networks to interact with and to inorm
•
existing customers, virtually unchanged since 2010.Most businesses (74%) agree that social networking is an essential activity or
•
success, however, 61% believe that single channel social media campaigns willnot be successul i other media are not involved.
 
Regus Business | A global survey of business use of social networks | Issue 1 | June 2011 | Page 3
Social networking rapidly and pervasively has becomea part o our personal lives. With Facebook declaringmore than 500 million active users, more than 2.5 million websites linked to the renowned social network 
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, andeven had a Hollywood ilm made about its ounder, it isundeniable that the social networking phenomena hastaken a hold.
But social networking extends ar beyond Facebook and across the globe the socialnetworking space is competitively contended by platorms like the Chinese Renren,ormerly Xiaonei, now counting 160 million active users
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and Orkut which dominatesin Brazil and India boasts 100 million users. In spite o geographical variations inpopularity o one speciic network over another, social networking’s common threadis rapid growth. Another eature that social networking shares the world over is theinterest shown by businesses in not merely using these platorms as media on whichto passively post banner advertising, but as a channel with which to interact withpotential and existing customers. Twitter can already boast 175 million users and95 million tweets a day. Since social plug-ins launched in April 2010, an averageo 10,000 new websites integrate with Facebook every day. In February 2010 1.6million Facebook pages belonged to local businesses highlighting how pervasive thephenomenon is.
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In France one in our social networking users is reported to like orbe a an o a brand and this rises to one in three users in the UK.
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In the USA social networks have now overtaken even search engines as the mostvisited websites and over hal o adults visit a social networking site every day.
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 Facebook reports that there are now 250 million users who access the networkthrough their mobile phones.
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In its 2010 Social Networking report, ExperianSimmons ound that 68% o USA users had shown support or a product, service orcompany by becoming ‘ans’ or ‘riends’ o a page or group and 57% had ‘liked’ aproduct, service, company or group.
Social Networking spreads its wings

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