Regus Business | A global survey of business use of social networks | Issue 1 | June 2011 | Page 3
Social networking rapidly and pervasively has becomea part o our personal lives. With Facebook declaringmore than 500 million active users, more than 2.5 million websites linked to the renowned social network
, andeven had a Hollywood ilm made about its ounder, it isundeniable that the social networking phenomena hastaken a hold.
But social networking extends ar beyond Facebook and across the globe the socialnetworking space is competitively contended by platorms like the Chinese Renren,ormerly Xiaonei, now counting 160 million active users
and Orkut which dominatesin Brazil and India boasts 100 million users. In spite o geographical variations inpopularity o one speciic network over another, social networking’s common threadis rapid growth. Another eature that social networking shares the world over is theinterest shown by businesses in not merely using these platorms as media on whichto passively post banner advertising, but as a channel with which to interact withpotential and existing customers. Twitter can already boast 175 million users and95 million tweets a day. Since social plug-ins launched in April 2010, an averageo 10,000 new websites integrate with Facebook every day. In February 2010 1.6million Facebook pages belonged to local businesses highlighting how pervasive thephenomenon is.
In France one in our social networking users is reported to like orbe a an o a brand and this rises to one in three users in the UK.
In the USA social networks have now overtaken even search engines as the mostvisited websites and over hal o adults visit a social networking site every day.
Facebook reports that there are now 250 million users who access the networkthrough their mobile phones.
In its 2010 Social Networking report, ExperianSimmons ound that 68% o USA users had shown support or a product, service orcompany by becoming ‘ans’ or ‘riends’ o a page or group and 57% had ‘liked’ aproduct, service, company or group.
Social Networking spreads its wings