LAEEQ

VIJAY MALLYA

VIJAY MALLYA (BORN 18 DECEMBER 1955) IS AN INDIAN BILLIONAIRE AND RAJYA SABHA MP.
THE SON OF INDUSTRIALIST VITTAL MALLYA , HE IS THE CHAIRMAN OF THE UNITED
BREWERIES G ROUP AND K INGFISHER AIRLINES, WHICH DRAWS ITS NAME FROM UNITED
BREWERIES G ROUP' S FLAGSHIP BEER BRAND , KINGFISHER .

MALLYA IS ORIGINALLY FROM THE TOWN OF BANTWAL (NEAR MANGALORE ) IN KARNATAKA.

H E WAS EDUCATED AT LA M ARTINIERE BOYS' COLLEGE, CALCUTTA IN K OLKATA[3] AND
COMPLETED HIS DEGREE FROM ST . XAVIER ' S C OLLEGE , C ALCUTTA UNDER CALCUTTA
UNIVERSITY. H E LATER SET UP BUSINESS VENTURES IN DUBAI, UNITED ARAB EMIRATES .

MALLYA IS MARRIED TWICE . HIS FIRST WIFE WAS SAMEERA AND THEY HAVE A SON TOGETHER ,
NAMED S IDHARTHA VIJAY MALLYA . LATER ON, HE MARRIED R EKHA AND HAS TWO DAUGHTERS
LEANA M ALLYA AND TANYA M ALLYA AND ONE SON .
BUSINESS

BREWERIES

MALLYA TOOK OVER AS CHAIRMAN OF THE UNITED BREWERIES GROUP IN 1984. SINCE
THEN, THE GROUP HAS GROWN INTO A MULTI- NATIONAL CONGLOMERATE OF OVER
SIXTY COMPANIES WITH AN ANNUAL TURNOVER WHICH HAS INCREASED BY 639% TO
US$11.2 BILLION IN 1998-1999 . T HE FOCAL BUSINESS AREAS OF THE GROUP ENCOMPASS
ALCOHOLIC BEVERAGES, LIFE SCIENCES, ENGINEERING , AGRICULTURE , CHEMICALS ,
INFORMATION TECHNOLOGY , AVIATION AND LEISURE . HE OWNED MCDOWELL CREST.

IN MAY 2007, UNITED BREWERIES GROUP ANNOUNCED THE ALL-CASH ACQUISITION OF

SCOTCH WHISKY MAKER W HYTE & M ACKAY FOR £595 MILLION (APPROXIMATELY RS
6000 CRORE).[4] I N 2005 HE TOOK OVER MILLENNIUM BREWERIES LTD (FORMERLY
KNOWN AS I NERTIA I NDUSTRIES LTD), WHICH OWNED THE TWO PREMIUM BEER BRANDS
NAMED S ANDPIPER AND Z INGARO .
AIRLINES

IN 2005, VIJAY MALLYA ESTABLISHED KINGFISHER AIRLINES . AT PRESENT , THE

AIRLINE CONNECTS 32 CITIES. K INGFISHER AIRLINES OBTAINED A 26% STAKE IN A IR
DECCAN, A LOW COST INDIAN AIRLINE WHICH MALLYA LATER ACQUIRED FULLY AND
INTEGRATED INTO HIS KINGFISHER FLEET , REBRANDING IT AS KINGFISHER RED. V IJAY
MALLYA AND HIS JET AIRWAYS COUNTERPART NARESH GOYAL ANNOUNCED AN
ALLIANCE AFTER A MARATHON MEETING ON 13 OCTOBER 2008 AT MUMBAI , INDIA.
Association with sports

FORMULA ONE

IN 2007, MALLYA AND THE MOL FAMILY FROM THE NETHERLANDS BOUGHT THE
SPYKER F1 TEAM FOR 88 MILLION EUROS.[6] THE TEAM CHANGED ITS NAME TO FORCE
INDIA F1 FROM THE 2008 S EASON.[7] TEAM 'S CAR VJM-01 WAS NAMED AFTER ITS
OWNERS V IJAY M ALLYA, J AN M OL AND MICHIEL MOL .

FOOTBALL

MALLYA 'S UNITED BREWERIES SPONSORS THE EAST BENGAL AND MOHUN BAGAN
FOOTBALL CLUBS IN KOLKATA.

IN 2008 HE WAS LINKED WITH BUYING INTO THE NEW REVOLUTION AT QUEENS PARK
RANGERS FC, AS PART OF THE BERNIE ECCLESTONE, FLAVIO BRIATORE AND LAKSHMI
MITTAL CONSORTIUM .
CRICKET

MALLYA 'S FLAGSHIP FIRM UB GROUP OWNS THE ROYAL CHALLENGERS BANGALORE
TEAM IN THE INDIAN PREMIER L EAGUE. H E WON THIS TEAM IN AN AUCTION BY PAYING
US$111.6 MILLION FOR THE TEAM. THE ROYAL CHALLENGERS BANGALORE TEAM
INCLUDES PLAYERS LIKE R AHUL D RAVID, A NIL KUMBLE , KEVIN PIETERSEN, J ACQUES
KALLIS, SHIVNARINE CHANDERPAUL , ROBIN UTHAPPA, MARK BOUCHER, SUNIL JOSHI,
MISBAH-UL-HAQ, ROSS TAYLOR AND DALE STEYN.

HORSE RACING

MALLYA ALSO OWNS THE COMPANY , UNITED RACING AND BLOODSTOCK BREEDERS
(URBB) WHICH HAS INTERESTS IN HORSE RACING. URBB RUNS THE KUNIGAL STUD
FARM, UNDER LEASE FROM THE GOVERNMENT OF KARNATAKA .
POLITICAL CAREER

MALLYA ENTERED 2000 AND REPLACED SUBRAMANIAN SWAMY AS THE

POLITICS IN
PRESIDENT OF THE JANATA PARTY , A BREAKAWAY FACTION OF THE ORIGINAL JANATA
DAL PARTY. HIS PARTY CONTESTED ALMOST ALL OF THE 224 SEATS DURING THE
KARNATAKA STATE LEGISLATIVE ELECTION. HE CAMPAIGNED VIGOROUSLY THROUGH
THE MEDIA , BUT HIS PARTY FAILED TO MAKE ANY IMPACT AND DID NOT WIN A SINGLE
SEAT. F OLLOWING THE PARTY 'S FAILURE IN THE ELECTIONS , IT HAS BEEN LARGELY
IGNORED BY THE MEDIA.

AUCTION PURCHASES

VIJAY MALLYA IS NOTED FOR HIS SUCCESSFUL BIDDING IN AUCTION OF ITEMS THAT ARE
CONSIDERED OF GREAT CULTURAL VALUE TO INDIA. I N 2004, HE PLACED THE WINNING
BID OF £175,000 FOR THE SWORD OF TIPU S ULTAN AT AN AUCTION IN L ONDON, AND
BROUGHT IT BACK TO INDIA.[10] I N MARCH 2009, MALLYA SUCCESSFULLY BIDDED FOR
THE BELONGINGS OF MAHATMA GANDHI AT US$1.8 MILLION, IN A NEW YORK AUCTION
THAT INITIALLY CAUSED AN UPROAR IN I NDIA AND ITS GOVERNMENT TRIED AND FAILED
TO PREVENT IT FROM GOING UNDER THE HAMMER .
 ACHIEVEMENTS

 ESTABLISHMENT OF MALLYA HOSPITAL IN BANGALORE . THE HOSPITAL IS

LOCATED IN V ITTAL MALLYA R OAD, NAMED AFTER HIS FATHER.

 HELPED TO FUND THE MALLYA ADITI INTERNATIONAL SCHOOL, A PRESTIGIOUS

PRIVATE SCHOOL IN BANGALORE.
INDIAN EMPRESS

INDIAN EMPRESS IS ONE OF THE LARGEST PRIVATE YACHTS IN THE WORLD AT 311 FEET 8 INCHES (95 METRES) IN
LENGTH . L AUNCHED IN 2000 AS A L MIRQAB , SHE WAS FINISHED AT THE OCEANCO YARD IN H OLLAND TO THE
DESIGN OF THE A GROUP AFTER HAVING HAD HER HULL ASSEMBLED IN D URBAN, S OUTH A FRICA. THE YACHT WAS
OWNED BY A QATARI R OYAL FAMILY MEMBER , AFTER WHICH IT WAS COMMISSIONED TO S AMPAT RABANI , WHO
SOLD HER TO I NDIAN BILLIONAIRE V IJAY M ALLYA IN 2006.

INDIAN EMPRESS IS POWERED BY THREE 10,000-HP MTU 20-CYLINDER ENGINES, AND HAS THREE PROPELLERS
ENABLING HER TO REACH SPEEDS OF UP TO 24 KNOTS . HER CRUISING GROUNDS INCLUDE THE M EDITERRANEAN SEA
AND THE I NDIAN OCEAN .

MALLYA ALSO OWNS INDIAN PRINCESS, A 181 FOOT (55 METER) MOTOR YACHT BUILT BY STERLING YACHT &
SHIPBUILDERS IN JAPAN IN 1986.
Car Collection

DR VIJAY MALLYA TOOK THE REINS AS CHAIRMAN OF THE UB G ROUP IN 1983 AND SINCE THEN , THE GROUP
HAS GROWN INTO A MULTI- NATIONAL BUSINESS CONGLOMERATE OF OVER 60 COMPANIES WITH AN ANNUAL
TURNOVER WHICH HAS INCREASED BY 439% TO US$ 1.2 BILLION IN 1998-99 DESPITE THE FREQUENT
DEVALUATION OF CURRENCIES IN MANY DEVELOPING COUNTRIES , INCLUDING INDIA, WHERE THE GROUP OPERATES .
THE FOCAL BUISNESS AREA OF THE GROUP ENCOMPASS B EVERAGE A LCOHOL, L IFE SCIENCES , ENGINEERING,
A GRICULTURE AND CHEMICALS , INFORMATION TECHNOLOGY AND LEISURE.

BRILLIANT ORATOR AND SPORTSMAN , VIJAY MALLYA HAS WON TROPHIES ON THE PROFESSIONAL CAR RACING
CIRCUITS AND IS A KEEN Y ACHTMAN AND AVIATOR . HE IS INVOLVED IN A VARIETY OF SPORT BY WAY OF PERSONAL
PARTICIPATION AS WELL AS PROMOTION OF SPORT AND CULTURAL ACTIVITIES BY STEERING VARIUS SPONSORSHIPS .
A MONGEST HIS MUSEUM COLLECTION OF HISTORIC RARE AUTOMOBILES ARE JAGUARS , FERRARIS , ALFA R OMEOS
AND M ERCEDES BENZ .

VIJAY MALLYA HAS ALWAYS BELIEVED THAT CORPORATE ENTERPRISE MUST HAVE A STRONG SENSE OF
RESPONSIBILITY TOWARDS SOCIETY AND MORE IMPORTANTLY , THE NEEDY . T O THIS END VIJAY MALLYA HAS
ACHIEVED THE FOLLOWING:

THE ESTABLISHMENT OF THE MALLYA HOSPITAL IN BANGALORE , INDIA WITH CHARITY WARD.

THE ESTABLISHMENT OF THE MALLYA -ADITI INTRNATIONAL SCHOOL IN BANGALORE , INDIA , WITH A SECTION FOR
SUBSIDIZED EDUCATION .

SPONSORSHIPS OF SPORTING EVENTS FOR THE PHYSICALLY HANDICAPPED AND POOR .

CONTRIBUTIONS TO: THE VICTORIA AND ALBERT MUSEUM , LONDON ; PRINCE'S YOUTH TRUST; AND THE DUKE OF
E NDINBURGH A WARDS SCHEME.
HE HAS A COLLECTION FROM THE HUMMER BICYCLE TO THE GREAT R OLLS ROYCE .
 HUMMER
 MERCEDES BENZ
 JAGUAR
 JAGUARSPORT
 FERRARI
 LOTUS
 BMW
 ENSIGN
 ALL AMERICAN R ACING
 JAGUAR
 FERRARI
 MCLAREN
 FERRARI
 SHELBY AMERICA
 MERCEDES BENZ
 OSCA
 EDSEL
 FORD
 CHEVROLET
 MERCEDES BENZ
 ALLARD
 PORSCHE
 JAGUAR
 ALFA R OMEO
 AUTO SHIPPERS
 SCHWINN (W IZZER)
 FORD
 MERCEDES
 SUNBEAM
 HARLEY -DAVIDSON
 ROLLS ROYCE
CORPORATE FAMILY

SQUARERADIUS

SQUARE R ADIUS A SUBSIDARY OF UBICS HELPS IN TRANSFORMING YOUR ORGANIZATION INTO A ROBUST
TECHNOLOGY ENABLED ENTERPRISE . B EING THE SUBSIDARY OF UB G ROUP IT IS GLOBAL IN SCOPE WHICH BROADLY
INCLUDES UNITED S TATES , E UROPE , AND A SIA. SQUARE RADIUS ' CAPABILITIES INCLUDE FRONT - END WEB
DEVELOPMENT , BRANDING , AND GRAPHIC DESIGN , AS WELL AS BACK- END DATABASE ENGINEERING , SYSTEM
INTEGRATION , NETWORK ADMINISTRATION AND CUSTOM APPLICATION DEVELOPMEN

DSF Internet Services

DSF INTERNET SERVICES A SUBSIDARY OF UBICS IS GEARED TO PROVIDE COMPLETE SOFTWARE SOLUTIONS TO THE
FIRMS . W ITH A BREAKTHROUGH DEVELOPMENT OR CREATIVE EDGE SOLUTIONS IN THE POWER OF TECHNICAL
INNOVATION .
BREWERIES DIVISION

KINGFISHER IS THE COMPANY OPERATING IN THE BREWERIES DIVISION OF THE UB G ROUP . KINGFISHER- THE BEER
BRANDS MANUFACTURED AND MARKETED BY UNITED B REWERIES L TD. HAVE ALWAYS BEEN RECOGNISED FOR THEIR
INTERNATIONAL QUALITY . T HAT ’S B EER AT ITS BEST FOR THE DISCERNING CONSUMER ! KINGFISHER IS AVAILABLE IN
52 countries across the globe and the only beer brand in India that can be purchased online.

MCDOWELL & CO. LTD.

THE UB G ROUP SPIRITS DIVISION COMPRISES MCDOWELL & COMPANY , HERBERTSONS LTD AND MCDOWELL
INTERNATIONAL B RANDS LIMITED. MC DOWELL HAS THE LARGEST PORTFOLIO OF 53 BRANDS. CLICK HERE TO KNOW
THE M CD OWELL' S REFRESHING AND INFORMATIVE JOURNEY TO SUCCESS OF THEIR BRANDS AND THE PEOPLE BEHIND
THEM.
MANGALORE CHEMICALS & FERTILIZERS LIMITED

MANGALORE CHEMICALS & FERTILIZERS LIMITED , A LARGE AND DIVERSIFIED INDIAN BUSINESS HOUSE THAT HAS ,
OVER THE YEARS . MANGALORE CHEMICALS & F ERTILIZERS L IMITED A PART OF THE UB GROUP F ERTILIZERS
DIVISION HAS GROWN TO BECOME THE FOREMOST MULTINATIONAL ORGANIZATION BASED IN THE SUB-CONTINENT
WITH OPERATIONS IN MANY WORLD MARKETS . T HE ONLY MANUFACTURER OF FERTILIZERS IN KARNATAKA, I NDIA .
THE GROUP HAS INTERESTS IN BREWING , DISTILLING , FERTILIZERS , LIFE SCIENCES , ENGINEERING AND INFORMATION
TECHNOLOGY .

UB BUSINESS CENTRE

UB BUSINESS CENTRE IS A PART OF THE UB G ROUP 'S APPAREL DIVISION , ONE OF THE LARGEST AND SUCCESSFUL
BUSINESS CENTRE IN D UBAI SPECIFICALLY OPERATING IN THE INFRASTRUCTURE SECTOR .
UBICS INC.

THE FASTEST GROWING SOFTWARE COMPANY IN THE US. UBICS' IS ONE OF THE WORLD CLASS , FULL -SERVICE IT
SOLUTIONS COMPANY OF THE UB G ROUP. UBICS' IS DEDICATED TO STRATEGIZING AND PROVIDING INFORMATION
TECHNOLOGY (IT) PROFESSIONAL STAFFING SERVICES AND SOLUTIONS TO LARGE AND MID- SIZED ORGANIZATIONS
THROUGHOUT THE U NITED STATES , E UROPE AND ASIA .

VMSRF

VITALL MALLAYA SCIENTIFIC R ESEARCH FOUNDATION OF THE UB G ROUP R & D D IVISION IS INTO RESEARCHING
AND DEVELOPING ENVIRONMENT - FRIENDLY PRODUCTS . V ITALL MALLAYA SCIENTIFIC RESEARCH FOUNDATION
(VMSRF) HAD ACHIEVEMENTS AND THE GROUP 'S LATEST DEVELOPEMENT INCLUDES THE NEW DRUG FOR GETTING
RID OF BEAR BELLY .
MENDOCINO

THE UB G ROUP'S BREWING COMPANY - MENDOCINO IS INTERNATIONALLY RENOWNED AS A BREWER OF FULL -

FLAVORED, TRADITIONAL ALES . THE COMPANY IS RECOGNIZED AS A PIONEER IN THE A MERICAN C RAFT B REWING
RENAISSANCE . ALTHOUGH THE G ROUP' S BREWING C OMPANY HAS WON MANY AWARDS , BUT THE AWARD THEY
CHERISH THE MOST - IS CONSUMER LOYALTY TO THEIR PRODUCTS .

NEW INDIA DIGEST

NEW INDIA DIGEST IS A NON-COMMERCIAL VENTURE OF THE UB G ROUP, AN INDEPENDENT NON-PROFIT TRUST
REGISTERED IN INDIA. THE G ROUP HAD INCREASED AWARENESS OF THE MORE POSITIVE DEVELOPMENTS IN INDIA
TODAY IN DIFFERENT AREAS AND HAVE FOCUSED ON THE LIVES AND ACHIEVEMENTS OF OUTSTANDING I NDIANS IN
ORDER TO MOTIVATE THE YOUNGER GENERATION TO HIGHER LEVELS OF EXCELLENCE .
THE ASIAN AGE

THE ASIAN AGE BEING THE MEDIA DIVISION OF UB G ROUP , HAS THE ABILITY IN CAPTURING THE LATEST NEWS
ONLINE , FROM I NDIA AND THE WORLD .

MARINSCOPE NEWSPAPERS

MARINSCOPE NEWS PAPERS ARE A GROUP OF LOCAL COMMUNITY PAPERS SERVING THE MARIN AREA.

PEGASUS

A HOUSE MAGAZINE OF UB GROUP .

UNITED BREWERIES GROUP

UNITED BREWERIES GROUP OR UB G ROUP , BASED IN BANGALORE, IS A CONGLOMERATE OF DIFFERENT COMPANIES

WITH A MAJOR FOCUS ON THE BREWERY ( BEER ) AND ALCOHOLIC BEVERAGES INDUSTRY . THE COMPANY MARKETS
MOST OF ITS BEER UNDER THE KINGFISHER BRAND AND HAS ALSO LAUNCHED K INGFISHER AIRLINES , AN AIRLINE
SERVICE IN INDIA, WITH INTERNATIONAL FLIGHTS OPERATING RECENTLY . U NITED BREWERIES IS I NDIA 'S LARGEST
PRODUCER OF BEER WITH A MARKET SHARE OF AROUND 48% BY VOLUME .[1]

THE GROUP IS HEADED BY DR.VIJAY MALLYA WHO IS ALSO A MEMBER OF THE INDIAN PARLIAMENT . UNITED
B REWERIES NOW HAS GREATER THAN A 40% SHARE OF THE INDIAN BREWING MARKET . R ECENTLY UB FINANCED A
TAKEOVER OF THE SPIRITS BUSINESS OF THE RIVAL S HAW -WALLACE COMPANY GIVING IT A MAJORITY SHARE OF
INDIA'S SPIRITS BUSINESS. THE GROUP OWNS THE MENDOCINO B REWING COMPANY IN THE UNITED STATES.

HISTORY

THE UB G ROUP WAS FOUNDED BY A SCOTSMAN , THOMAS LEISHMAN IN 1857. T HE GROUP TOOK ITS INITIAL
LESSONS IN MANUFACTURING BEER FROM SOUTH INDIAN BASED B RITISH BREWERIES . AT THE AGE OF 22, V ITTAL
MALLYA WAS ELECTED AS THE COMPANY' S FIRST INDIAN DIRECTOR IN 1947. A FTER A YEAR , HE REPLACED R G N
P RICE AS THE CHAIRMAN OF THE COMPANY.

UNITED BREWERIES MADE ITS INITIAL IMPACT BY MANUFACTURING BULK BEER FOR THE BRITISH TROOPS , WHICH
WAS TRANSPORTED IN HUGE BARRELS OR "H OGSHEADS ". K INGFISHER , THE GROUP 'S MOST VISIBLE AND
PROFITABLE BRAND, MADE A MODEST ENTRY IN THE SIXTIES . D URING THE 1950' S AND 60' S , THE COMPANY
EXPANDED GREATLY BY ACQUIRING OTHER BREWERIES . FIRST WAS THE ADDITION OF M CD OWELL AS ONE OF THE
GROUP SUBSIDIARIES , A MOVE WHICH HELPED UNITED B REWERIES TO EXTEND ITS PORTFOLIO TO WINES AND
SPIRITS BUSINESS . STRATEGICALLY , THE GROUP MOVED INTO AGRO - BASED INDUSTRIES AND MEDICINES WHEN
MALLYA ACQUIRED KISSAN P RODUCTS AND FORMED A LONG-TERM RELATIONSHIP WITH HOECHST AG OF
GERMANY TO CREATE THE INDIAN PHARMACEUTICAL COMPANY NOW KNOWN AS AVENTIS P HARMA , THE INDIAN
SUBSIDIARY OF THE GLOBAL PHARMA MAJOR S ANOFI-A VENTIS .
THE LOGO

THE PEGASUS, WHICH IS THE SYMBOL OF THE UNITED BREWERIES , FIRST FOUND ITS PLACE AS THE GROUP LOGO IN
1940. THEN, THE HELLADIC HORSE – ASSOCIATED WITH BEER AND NECTAR IN GREEK MYTHOLOGY - CARRIED A BEER
CASK BETWEEN THE WINGS , OSTENSIBLY BECAUSE BEER FORMED THE CORE OPERATIONS OF THE G ROUP. L ATER , THE
BEER CASK WAS REMOVED TO REPRESENT THE G ROUP’ S MULTIFACETED OPERATIONS . N OW, IT IS JUST THE
P EGASUS .

PRESENT HISTORY

SALES OF UNITED SPIRITS LTD [4] PRODUCTS ARE EXPECTED TO EXCEED 60 MILLION CASES DURING THE FISCAL
YEAR 2005-06 MAKING THE GROUP THE THIRD LARGEST MANUFACTURER OF SPIRITS PRODUCTS IN THE WORLD[2],
ONLY AFTER D IAGEO PLC AND PERNOD R ICARD. IN ADDITION , USL IS ONE OF ONLY THREE IN THE WORLD TO OWN
SEVEN MILLIONAIRE BRANDS AND AT LEAST FIVE BRANDS RATED BY DRINKS I NTERNATIONAL , UK, TO BE AMONGST
THE TEN FASTEST GROWING BRANDS IN THE WORLD IN THEIR RESPECTIVE CATEGORIES . THE MARKET SHARE OF THE
SPIRITS DIVISION IN INDIA IS CURRENTLY 60% AND EXPORTS TO THE MIDDLE EAST, A FRICA AND ASIAN COUNTRIES
ARE GROWING RAPIDLY .

THE UB G ROUP’S BREWING ENITY - CALLED UNITED BREWERIES LIMITED (UBL) - HAS ALSO ASSUMED UNDISPUTED
MARKET LEADERSHIP WITH A NATIONAL MARKET SHARE IN EXCESS OF 50%. THROUGH A PROCESS OF AGGRESSIVE
ACQUISITION AND MARKET PENETRATION , THE UB GROUP TODAY CONTROLS 60% OF THE TOTAL MANUFACTURING
CAPACITY FOR BEER IN I NDIA . T HE FLAGSHIP BRAND , KINGFISHER IS NOW SOLD IN OVER 52 COUNTRIES
WORLDWIDE HAVING RECEIVED MANY ACCOLADES FOR ITS QUALITY .

WITH PLANS TO BECOMING A GLOBAL PLAYER UNITED SPIRITS LTD. (USL), THE FLAGSHIP OF THE UB GROUP ,
PURCHASED THE S COTTISH DISTILLER WHYTE AND MACKAY IN MAY 2007 FOR £595 MILLION (RS . 4,800 CRORE )
[5]. THIS WOULD BRING THE BRANDS OF W&M LIKE THE DALMORE , ISLE OF JURA, GLAYVA, FETTERCAIRN,
VLADIVAR VODKA, AND W HYTE & M ACKAY SCOTCH UNDER ITS PORTFOLIO .
THE UB GROUP IS ALSO INTO MANUFACTURE OF FERTILIZERS . THE GROUP COMPANY MANGALORE CHEMICALS AND
FERTILIZERS ( MCF ) HAS FACTORY AT P ANAMBUR IN DAKSHINA KANNADA DISTRICT OF KARNATAKA.

UB ENGINEERING LIMITED IS THE GROUP 'S ENGINEERING BUSINESS ARM. IT UNDERTAKES EPC P ROJECTS,
INFRASTRUCTURE , ON-SITE FABRICATION OF STRUCTURES , INSTALLATION , TESTING AND COMMISSIONING OF
E LECTRICAL AND MECHANICAL E QUIPMENTS, P IPING ETC. FOR LARGE INDUSTRIAL PROJECTS SUCH AS POWER,
REFINERIES, S TEEL, CEMENT , FERTILIZER , PETROCHEMICAL AND DESALINATION P ROJECTS. THE COMPANY WAS
INITIALLY ESTABLISHED AS W ESTERN INDIA ERECTORS IN 1963 AND CAME UNDER THE UB GROUP IN 1988.

THE GROUP ENTRANCE TO THE IT SECTOR HAD ALSO BEEN MARKED BY THE FORMATION OF UBICS, I NC . THE
COMPANY PROVIDES IT CONSULTING , SERVICES AND PROFESSIONAL IT PRODUCTS TO BUSINESS COMPANIES .

IN AUGUST 2007, THE GROUP MADE A FIRST-OF-ITS-KIND MEDIA ALLIANCE FOR THE PROMOTION OF NDTV GOOD
TIMES , A LIFESTYLE TELEVISION CHANNEL RUN BY NDTV.

UNITED SPIRITS LIMITED HAS 144 BRANDS UNDER ITS UMBRELLA , INCLUDING WHITE MISCHIEF VODKA, THE
MARKET LEADING BRAND IN INDIA.

FINANCIALS

IN JULY 2007, UNITED BREWERIES LIMITED REPORTED VOLUME GROWTH OF 16.3% COMPARED TO THE PREVIOUS
YEAR . WHICH IS A HUGE TASK IN THE ECONOMY LOW DOWN PERIOD
ANALYSIS

UNITED BREWERIES LIMITED (BSE:UBL), IS INDIA 'S LARGEST PRODUCER OF BEER WITH A MARKET SHARE OF
AROUND 48% BY VOLUME .[1] ITS FLAGSHIP BRAND KINGFISHER WAS RANKED AMONGST THE TOP 10 FASTEST
GROWING BRANDS IN THE UK.[2]IN I NDIA , ALCOHOL MARKET IS A STATE SUBJECT . EACH STATE HAS DIFFERENT TAX
RATES OF UP TO 45%. DUE TO THIS DIFFERENT TAX STRUCTURE , FREE MOVEMENT OF ALCOHOLIC BEVERAGES
ACROSS THE STATES IS NOT POSSIBLE . UBL HAS A NETWORK OF 23 DISTILLERIES ACROSS THE COUNTRY TO MEET
THE REQUIREMENTS AT THE REGIONAL LEVEL GIVING IT AN UNPARALLELED DISTRIBUTION REACH WITHIN I NDIA .[3]
FROM FY2004 TO FY2008, ITS SALES REVENUES GREW FROM RS 452 CRORE TO R S 1,370 CRORE, AT AVERAGE
ANNUAL RATE OF OVER 50%; WHEREAS NET PROFIT GREW BY A 538% AVERAGE ANNUAL GROWTH RATE FROM R S
2.77 CRORE TO R S 62.47 CRORE .[4]

UBL HAS ALSO ENTERED INTO MUTLI-FACETED STRATEGIC ALLIANCE WITH SCOTTISH & NEWCASTLE PLC (S&N), AN
INTERNATIONAL BREWERY MAJOR , WITH $6 BILLION IN REVENUE AND A MARKET CAPITALIZATION OF $5.4 BILLION .
[5] THIS ALLIANCE, HAS ALLOWED S&N TO MARKET IT INTERNATIONAL BRANDS LIKE KRONENBOURG IN INDIA,
WHILE ALLOWING UBL TO USE S&N' S GLOBAL NETWORK TO FURTHER GLOBALIZE THE KINGFISHER BRAND

BUSINESS OVERVIEW

UBL UNDERTAKES THE PRODUCTION AND MARKETING OF BEER . ITS PRODUCTS ARE AVAILABLE IN 52 COUNTRIES
ACROSS THE WORLD.[2] I T HAS A INSTALLED CAPACITY OF 6,025,000 HECTO LITERS /ANNUM AND IT PRODUCES
AROUND 3,133,684 HECTO LITERS /ANNUM .[7] THIS CAPACITY IS DIVIDED AMONGST A NETWORK OF 23 UNITS IN
DIFFERENT STATES OF I NDIA .[3] THE LOWER CAPACITY UTILIZATION OF 52% IS DUE TO THE BAN OF FREE
MOVEMENT OF BEER ACROSS STATE BOUNDARIES . A DISTILLERY CAN ONLY BE USED TO SUPPLY TO A STATE WHERE
IT IS LOCATED .[8] IN ORDER TO KEEP UP WITH THE INCREASE IN DEMAND , THE C OMPANY HAS PLANS TO EXPAND
CAPACITY COVERING 8 KEY MARKETS ACROSS THE COUNTRY . A TOTAL OF 14.75 LAC HECTO LITERS /ANNUM
CAPACITY WILL BE ADDED BY D EC 2011.[9] I N ADDITION TO THIS THE COMPANY ALSO HAS PLANS TO SET UP TWO
NEW GREENFIELD BREWERIES , LOCATED AT M ALLEPALLY IN A NDHRA P RADESH AND NANJANGUD IN KARNATAKA.
[9] THE CAPITAL FOR THIS EXPANSION IS PLANNED TO BE MET WITH THE PROCEEDS OF A RIGHT ISSUE
BUSINESS AND FINANCIAL METRICS

UBL HAS HAD A HIGHLY LEVERAGED CAPITAL STRUCTURE WITH DEBT TO EQUITY RATIO AS HIGH AS 12.85 IN
FY2005.[11] T HE HIGH LEVERAGE WAS THE RESULT OF EXPANSION ACTIVITIES THAT THE COMPANY WAS
UNDERTAKING . T HE DEBT TO EQUITY RATIO WAS REDUCED TO 1.92 IN FY2006 BY ISSUE OF NEW SHARES .[12] THE
COMPANY HAS MANAGED TO REDUCE THE LONG TERM DEBT TO EQUITY RATIO TO 1.19 IN FY2008; BUT THIS HAS
BEEN DONE BY INCREASE IN ITS SHORT - TERM DEBT .[13]

FROM FY2004 TO FY2008, SALES REVENUES HAVE GROWN FROM R S 452 CRORE TO RS 1,370 CRORE, AT
AVERAGE ANNUAL RATE OF OVER 50%.[4] I N THE SAME PERIOD, NET PROFIT GREW BY A 538% AVERAGE ANNUAL
GROWTH RATE FROM RS 2.77 CRORE TO R S 62.47 CRORE .[4] FROM FY2004 TO FY2007, THE OPERATING
MARGIN HAS BEEN INCREASED FROM A LOW OF 6.72% TO 13.49%.[10] O VER THE SAME PERIOD, THE
CORRESPONDING THE NET PROFIT MARGIN HAS BEEN INCREASED FROM 0.58% TO 6.1%.[10] T HIS WAS DONE BY
CONTINUOUS EFFORTS IN INCREASING THE OPERATING EFFICIENCY . O NE OF THE INDICATORS OF INCREASED
EFFICIENCY , THE INVENTORY TURNOVER HAS INCREASED FROM 14.26 TO 23.32.[10] I N FY2008 THE OPERATING
MARGIN FELL TO 12.8% AND THE NET MARGIN FELL TO 4.49% BECAUSE OF THE INCREASE IN RAW MATERIAL COST .
[14]

SHARE HOLDING PATTERN : THE PROMOTERS, NAMELY UNITED BREWERIES HOLDINGS LIMITED,OWNS 37.49% OF
UBL; FOREIGN CORPORATE BODIES ALSO OWN 37.49% OF THE COMPANY. FII' S OWN ANOTHER 16.59%.FIDELITY
INDIA SPECIAL SITUATIONS FUND AND FRANKLIN FMCG FUND ARE THE MUTUAL FUNDS INVESTED IN THE FIRM ,
WITH 2.6% AND 0.16% OWNERSHIP RESPECTIVELY .
COMPETITION

THE INDIAN ALCOHOL MARKET IS REGULATED BY THE GOVERNMENT. THE RESTRICTIONS ON ALCOHOL
ADVERTISEMENT , BRAND ENTRY , PRICING AND GREENFIELD DISTILLERIES ACT AS AN BARRIERS TO ENTRY FOR ANY
NEW PLAYER . ALSO SINCE ALCOHOL IS A STATE POLICY , THERE ARE RESTRICTIONS IN ITS MOVEMENT FROM ONE
STATE TO ANOTHER . THIS HAS RESULTED IN TO SMALL INEFFICIENT DISTILLERIES ALL ACROSS THE COUNTRY .

 SABMILLER - HEADQUARTERED IN LONDON, U NITED KINGDOM , SABM ILLER , THROUGH ITS SUBSIDIARIES ,
UNDERTAKES MANUFACTURING , DISTRIBUTION , AND SALE OF BEVERAGES WORLDWIDE . ITS PRODUCTS
PRIMARILY INCLUDE BEER AND SOFT DRINKS . I T ALSO OPERATES AS A BOTTLER FOR COCA-C OLA PRODUCTS .
THE COMPANY HAS A STRATEGIC ALLIANCE WITH CASTEL.IT HAS ALSO INVESTED IN THE LUXURY HOTEL AND
ATTACHED CASINOS INDUSTRY .

 MOUNT SHIVALIK (MOUNTSHIQ-BY) - B ASED IN ALWAR, R AJASTHAN , MOUNT SHIVALIK IS IN THE

BUSINESS OF MANUFACTURING AND MARKETING BEER . T HE GROUP ALSO HAS PRESENCE IN THE
HOSPITALITY BUSINESS WITH PUBS , MOTELS , BEER GARDENS , AND HIGHWAY RESTAURANTS . IT HAS A
STATE -OF- THE- ART BREWERY IN THE ALWAR DISTRICT WITH AN ANNUAL INSTALLED CAPACITY OF 300,000
HECTO LITERS . I T PRODUCES INTERNATIONAL CLASS BEER UNDER TECHNICAL EXPERTISE AND TIE- UP WITH
WORLD LEADERS LIKE STROH B REWERY , USA & C OBRA BEERS , UK. THE COMPANY HAS ITS OWN
LABORATORY AT THE BREWERY PLANT FOR RESEARCH AND DEVELOPMENT ACTIVITIES .

 MOHAN MEAKING (MOMEAKIN-BY)- R EGISTERED IN SOLAN, HIMACHAL PRADESH. IT MANUFACTURES

AND MARKETS ALL TYPES OF BEER AND PRESTIGIOUS BRANDS OF I NDIAN MADE FOREIGN SPIRIT (IMFS)
BESIDES BLENDED MALT WHISKIES , RUM, GIN AND VODKA . I N ADDITION TO THESE , THE COMPANY
MANUFACTURES JUICES AND CANNED PRODUCTS , CORN FLAKES , WHEAT PORRIDGE , MALT EXTRACT , GLASS
BOTTLES , MINERAL WATER , CASTINGS AND OTHER PRODUCTS . IT HAS BREWERIES AND DISTILLERIES
ESTABLISHED UNDER COLLABORATION ARRANGEMENTS IN VARIOUS OTHER PLACES IN I NDIA AND B HUTAN .
Market share :
KINGFISHER AIRLINES

KINGFISHER AIRLINES LIMITED, IS A MAJOR INDIAN AIRLINE . KINGFISHER OPERATES MORE THAN 400 FLIGHTS A
DAY AND HAS A NETWORK OF 69 DESTINATIONS , WITH REGIONAL AND LONG -HAUL INTERNATIONAL SERVICES .[1]
ITS MAIN BASES ARE B ANGALORE 'S B ENGALURU INTERNATIONAL A IRPORT, MUMBAI' S CHHATRAPATI SHIVAJI
INTERNATIONAL A IRPORT, HYDERABAD'S R AJIV GANDHI INTERNATIONAL AIRPORT AND DELHI' S INDIRA GANDHI
INTERNATIONAL A IRPORT.[2] K INGFISHER AIRLINES , THROUGH ONE OF ITS HOLDING COMPANIES U NITED
B REWERIES GROUP, HAS A 50 PERCENT STAKE IN LOW -COST CARRIER KINGFISHER RED, FORMERLY KNOWN AS A IR
DECCAN.[3]

KINGFISHER AIRLINES IS ONE OF SIX AIRLINES IN THE WORLD TO HAVE A FIVE -STAR RATING FROM SKYTRAX , ALONG
WITH A SIANA AIRLINES , MALAYSIA A IRLINES , Q ATAR A IRWAYS , S INGAPORE A IRLINES AND CATHAY PACIFIC
A IRWAYS.[4][5] I N MAY 2009, KINGFISHER A IRLINES CARRIED MORE THAN A MILLION PASSENGERS , GIVING IT
THE HIGHEST MARKET SHARE AMONG AIRLINES IN INDIA.[6] K INGFISHER AIRLINES ALSO HAS A STRATEGIC CODE -
SHARING AGREEMENT WITH JET A IRWAYS , AND AN ALLIANCE WITH THE HILTON H OTELS CORPORATION .

KINGFISHER HAS ITS REGISTERED OFFICE IN THE UB TOWER IN BANGALORE AND ITS HEAD OFFICE IN THE
KINGFISHER HOUSE IN MUMBAI.
HISTORY

THE AIRLINE STARTED OPERATIONS ON 9 MAY 2005, FOLLOWING THE DRY LEASE OF FOUR BRAND NEW AIRBUS
A320-200 AIRCRAFT.[9] I TS FIRST FLIGHT WAS FROM MUMBAI TO DELHI. A T THE LAUNCH OF THE AIRLINE, DR.
MALLYA SAID THAT HE IS "COMMITTED TO ACHIEVING OUR AMBITION OF MAKING KINGFISHER A IRLINES INDIA' S
LARGEST PRIVATE AIRLINE BOTH IN CAPACITY AND MARKET SHARE BY 2010."

THE AIRLINE USHERED IN A NEW ERA OF LUXURY IN INDIA 'S DOMESTIC AVIATION SECTOR WITH ITS BRAND NEW
AIRCRAFT WITH STYLISH RED INTERIORS , AND SMARTLY DRESSED CREW AND GROUND STAFF . K INGFISHER WAS THE
FIRST INDIAN AIRLINE TO HAVE IN -FLIGHT ENTERTAINMENT (IFE) SYSTEMS ON EVERY SEAT EVEN ON DOMESTIC
FLIGHTS . A LL PASSENGERS WERE GIVEN A "WELCOME KIT " CONSISTING GOODIES SUCH AS A PEN , FACIAL TISSUE
AND HEADPHONES TO USE WITH THE IFE SYSTEM. INITIALLY , PASSENGERS WERE ABLE TO WATCH ONLY RECORDED
TV PROGRAMMING ON THE IFE SYSTEM , BUT LATER AN ALLIANCE WAS FORMED WITH DISH TV TO PROVIDE LIVE
TV IN- FLIGHT .[10] A ND IN A MARKED DEPARTURE FROM TRADITION , KINGFISHER A IRLINES DECIDED TO HAVE AN
ON -SCREEN SAFETY DEMONSTRATION USING THE IFE SYSTEM .

IN JANUARY 2007, K INGFISHER ENTERED INTO A MULTI-YEAR PARTNERSHIP DEAL WITH TOYOTA MOTORSPORT TO
BE AN OFFICIAL PARTNER OF THE T OYOTA F1 RACING TEAM.[11]

IN SEPTEMBER 2008, K INGFISHER ANNOUNCED ITS PLANS TO RAISE US$ 100 MILLION THROUGH EQUITY .[12]

ON 13 OCTOBER 2008, AS A RESULT OF THE WORSENING ECONOMIC SCENARIO AND THE RESULTANT DROP IN
PASSENGER TRAFFIC AND INCREASE IN COSTS , KINGFISHER CHAIRMAN V IJAY M ALLYA AND HIS J ET AIRWAYS
COUNTERPART N ARESH GOYAL ANNOUNCED A STRATEGIC ALLIANCE AFTER A MEETING IN M UMBAI. THE ALLIANCE
WAS FORMED TO IMPLEMENT CODE- SHARING BETWEEN THE TWO AIRLINES ON BOTH DOMESTIC AND
INTERNATIONAL FLIGHTS , JOINT FUEL MANAGEMENT TO REDUCE EXPENSES , COMMON GROUND HANDLING , JOINT
UTILISATION OF CREW AND SHARING OF THEIR FREQUENT FLIER PROGRAMMES , NAMELY KING C LUB AND JET
P RIVILEGE .[13][14]

ON 12 JANUARY 2009, KINGFISHER AIRLINES ANNOUNCED ITS ALLIANCE WITH HILTON HHONORS, THE GUEST
REWARDS PROGRAM FOR THE MORE THAN 3,000 HOTELS OF THE H ILTON HOTELS C ORPORATION WORLDWIDE . T HE
NEW ALLIANCE ALLOWS MEMBERS OF THE KING C LUB FREQUENT FLYER PROGRAMME TO EARN BOTH KING M ILES
AND H ILTON HH ONORS POINTS WHEN THEY STAY AT HILTON H OTELS .
FLEET

AIRBUS A320-200

ATR 72-500

AIRBUS A330-200

KINGFISHER AIRLINES ' FLEET CURRENTLY CONSISTS OF ATR 42, ATR 72 AND AIRBUS A320 AIRCRAFT FOR
DOMESTIC AND SHORT HAUL SERVICES AND A IRBUS A330 S FOR INTERNATIONAL LONG -HAUL SERVICES . THE
AVERAGE AGE OF ITS FLEET AS OF J ANUARY 2009 WAS 2.3 YEARS .
SERVICES
CABIN CLASSES

DOMESTIC

KINGFISHER FIRST

THE DOMESTIC KINGFISHER FIRST SEATS HAVE A 48 INCH SEAT PITCH AND A 125 DEGREE SEAT RECLINE . THERE ARE
LAPTOP AND MOBILE PHONE CHARGERS ON EVERY SEAT . P ASSENGERS CAN AVAIL OF THE LATEST INTERNATIONAL
NEWSPAPERS AND MAGAZINES . T HERE IS ALSO A STEAM IRONING SERVICE ON BOARD K INGFISHER FIRST CABINS .
E VERY SEAT IS EQUIPPED WITH A PERSONALIZED IFE SYSTEM WITH AVOD WHICH OFFERS A WIDE RANGE OF
HOLLYWOOD AND BOLLYWOOD MOVIES , ENGLISH AND HINDI TV PROGRAMMES, 16 LIVE TV CHANNELS AND 10
CHANNELS OF K INGFISHER RADIO . P ASSENGERS ALSO GET BOSE NOISE CANCELLATION HEADPHONES .

DOMESTIC KINGFISHER FIRST IS ONLY AVAILABLE ON SELECTED AIRBUS A320 FAMILY AIRCRAFT .

KINGFISHER CLASS

THE DOMESTIC KINGFISHER CLASS HAS 32-34 INCH SEAT PITCH WITH FOOTRESTS. EVERY SEAT IS EQUIPPED WITH
PERSONAL IFE SYSTEMS WITH AVOD ON- BOARD THE AIRBUS A320 FAMILY AIRCRAFT . A S IN K INGFISHER FIRST ,
PASSENGERS CAN ACCESS THE LATEST MOVIES , E NGLISH AND HINDI TV PROGRAMMES , LIVE TV AND K INGFISHER
RADIO .

ON-BOARD THE ATR 72-500 S THERE ARE 17 COLOUR LCD DROP -DOWN SCREENS MOUNTED ALONG WITH
LOUDSPEAKERS FOR AUDIO IN THE CABIN OVERHEAD, A HEAD- END UNIT TO HANDLE CD S AND DVDS , AND A CREW
CONTROL PANEL . T HE SCREENS MEASURE 12.7 CM BY 9.3 CM, WEIGH 0.2 KG EACH AND ARE SPACED EVERY TWO OR
THREE SEAT ROWS ALONG BOTH SIDES OF THE CABIN.

ECONOMY CLASS MEAL ON-BOARD A KINGFISHER AIRLINES DOMESTIC FLIGHT

KINGFISHER RED

AFTER KINGFISHER AIRLINES ACQUIRED AIR DECCAN , ITS NAME WAS CHANGED TO SIMPLIFLY DECCAN AND
SUBSEQUENTLY TO KINGFISHER R ED . K INGFISHER RED IS K INGFISHER AIRLINE' S LOW -COST CLASS ON DOMESTIC
ROUTES . P ASSENGERS ARE GIVEN COMPLIMENTARY IN -FLIGHT MEALS AND BOTTLED WATER . A SPECIAL EDITION OF
CINE BLITZ MAGAZINE IS THE ONLY READING MATERIAL PROVIDED.

KINGFISHER AIRLINES IS THE FIRST AIRLINE IN INDIA TO EXTEND ITS KING CLUB FREQUENT FLYER PROGRAM TO ITS
LOW- COST CARRIER AS WELL . P ASSENGERS CAN EARN KING M ILES EVEN WHEN THEY FLY KINGFISHER R ED , WHICH
THEY CAN REDEEM FOR FREE TICKETS TO TRAVEL ON KINGFISHER A IRLINES OR PARTNER AIRLINES .

INTERNATIONAL

KINGFISHER FIRST

THE INTERNATIONAL KINGFISHER FIRST HAS FULL FLAT -BED SEATS WITH A 180 DEGREE RECLINE , IN A SEAT PITCH OF
78 INCHES, AND A SEAT WIDTH OF 20-24.54 INCHES.[28] PASSENGERS ARE GIVEN MERINO WOOL BLANKETS,
FIVE- COURSE MEALS AND THE FINEST WINES , SPIRITS AND LIQUOR . ALSO AVAILABLE ARE IN -SEAT MASSAGERS ,
CHARGERS AND USB CONNECTORS .

EVERY KINGFISHER FIRST SEAT HAS A 17 INCH WIDESCREEN PERSONAL TELEVISION WITH AVOD TOUCHSCREEN
CONTROLS AND OFFERS 357 HOURS OF PROGRAMMING CONTENT SPREAD OVER 36 CHANNELS . I T HAS AN
EXCLUSIVE RANGE OF HOLLYWOOD AND B OLLYWOOD MOVIES ALONG WITH 16 CHANNELS OF LIVE TV, SO
PASSENGERS CAN WATCH THEIR FAVORITE TV PROGRAMMES LIVE . T HERE IS ALSO A COLLECTION OF INTERACTIVE
GAMES , A JUKEBOX WITH CUSTOMIZABLE PLAYLISTS AND KINGFISHER R ADIO . P ASSENGERS ARE GIVEN BOSE NOISE
CANCELLATION HEADPHONES .

THE SERVICE ON BOARD THE KINGFISHER FIRST CABINS INCLUDES A SOCIAL AREA COMPRISING A FULL -FLEDGED BAR
STAFFED WITH A BARTENDER , A BREAK- OUT SEATING AREA JUST NEARBY FITTED WITH TWO COUCHES AND BAR
STOOLS , A FULL -FLEDGED CHEF ON BOARD THE AIRCRAFT AND ANY- TIME DINING.

BOTH KINGFISHER FIRST AND KINGFISHER CLASSES FEATURE MOOD LIGHTING ON THE AIRBUS A330-200 WITH
LIGHT SCHEMES CORRESPONDING TO THE TIME OF DAY AND FLIGHT POSITION .
KINGFISHER CLASS

THE INTERNATIONAL KINGFISHER CLASS SEATS OFFER A SEAT PITCH OF 34 INCHES, A SEAT WIDTH OF 18 INCHES
AND A SEAT RECLINE OF 25 DEGREES (6 INCHES ). P ASSENGERS GET FULL LENGTH MODACRYLIC BLANKETS , FULL SIZE
PILLOWS AND BUSINESS CLASS MEALS . THERE ARE IN -SEAT CHARGERS AND USB CONNECTORS .

EACH KINGFISHER CLASS SEAT HAS A 10.6 INCH WIDESCREEN PERSONAL TELEVISION WITH AVOD TOUCHSCREEN
CONTROLS . T HE IFE IS SIMILAR TO THAT OF THE INTERNATIONAL K INGFISHER FIRST CLASS .

IN-FLIGHT ENTERTAINMENT

KINGFISHER'S IFE SYSTEM IS THE THALES TOPSERIES I3000/ I4000 ON-BOARD THE AIRBUS A320 FAMILY
AIRCRAFT , AND T HALES T OPS ERIES I5000 ON -BOARD THE A IRBUS A330 FAMILY AIRCRAFT PROVIDED BY THE
FRANCE -BASED THALES GROUP.[29]

KINGFISHER LOUNGE

KINGFISHER LOUNGES ARE OFFERED TO KINGFISHER FIRST PASSENGERS , ALONG WITH KING CLUB SILVER AND KING
CLUB GOLD MEMBERS .

KING CLUB

THE FREQUENT -FLYER PROGRAM OF KINGFISHER AIRLINES IS CALLED THE KING CLUB IN WHICH MEMBERS EARN
KING MILES EVERYTIME THEY FLY WITH KINGFISHER OR ITS PARTNER AIRLINES, HOTELS, CAR RENTAL, FINANCE AND
LIFESTYLE BUSINESSES . T HERE ARE FOUR LEVELS IN THE SCHEME: K ING CLUB B ASE, R ED , SILVER AND G OLD LEVELS .
MEMBERS CAN REDEEM POINTS FOR OVER A NUMBER OF SCHEMES . GOLD AND SILVER MEMBERS ENJOY ACCESS TO
THE K INGFISHER L OUNGE , PRIORITY CHECK -IN, EXCESS BAGGAGE ALLOWANCE , BONUS MILES , AND 2 KINGFISHER
FIRST UPGRADE VOUCHERS FOR GOLD MEMBERSHIP .
AWARDS AND ACHIEVEMENTS

 "NDTV PROFIT BUSINESS LEADERSHIP AWARD FOR AVIATION " - AWARDED TO KINGFISHER AIRLINES BY
NDTV.
 *"BRAND LEADERSHIP AWARD" - IN THE SERVICE AND HOSPITALITY SEGMENT AGAINST SEVERAL
ACCLAIMED HOTELS , LEADING BANKS AND OTHER AIRLINES .
 ECONOMIC TIMES AVAYA AWARD 2006 FOR EXCELLENCE IN “CUSTOMER RESPONSIVENESS ” - THE
PRESTIGIOUS AWARD IS PRESENTED BY THE HIGHLY ACCLAIMED B USINESS D AILY , E CONOMIC TIMES .
 "INDIA 'S NO. 1 AIRLINE IN CUSTOMER SATISFACTION" - BUSINESS WORLD
 "RATED AMONGST INDIA 'S MOST RESPECTED COMPANIES " - B USINESS WORLD
 RATED AMONGST INDIA ’S 25 I NNOVATIVE COMPANIES - SURVEY CONDUCTED BY PLANMAN MEDIA
 "THE BEST AIRLINE ” AND “INDIA ’S FAVOURITE CARRIER” - IN A SURVEY CONDUCTED BY IMB FOR THE
TIMES OF INDIA.
 “B EST NEW DOMESTIC AIRLINE FOR EXCELLENT SERVICES AND CUISINE ” - P ACIFIC AREA TRAVEL WRITERS
A SSOCIATION (PATWA) THE BIGGEST TRAVEL WRITERS’ ORGANISATION , REPRESENTING MEMBERS FROM
70 COUNTRIES ACROSS THE GLOBE , THAT CONDUCTS INDEPENDENT ANNUAL SURVEYS ACROSS VARIOUS
INDUSTRIES RELATED WITH T RAVEL AND TOURISM IN ORDER TO SELECT THE BEST IN EACH CATEGORY .
 “SERVICE EXCELLENCE FOR A NEW AIRLINE ” - S KYTRAX , A UK BASED SPECIALIST GLOBAL AIR TRANSPORT
ADVISOR
 “RANKED THIRD IN THE SURVEY ON INDIA ’S MOST SUCCESSFUL BRAND LAUNCH OF 2005” - UNDER THE
B RAND DERBY SURVEY CONDUCTED BY INDIA’S LEADING BUSINESS DAILY - B USINESS STANDARD.
 “B UZZIEST BRANDS OF 2005” - R ANKED AMONGST THE TOP TEN BUZZIEST BRANDS OF 2005 & 2006
ACROSS PRODUCT CATEGORIES , IN THE SURVEY CONDUCTED BY AGENCYFAQS .COM AND BRAND REPORTER .
 BEST NEW AIRLINE OF THE YEAR” - C ENTRE FOR ASIA PACIFIC AVIATION (CAPA) A WARD IN THE ASIA-
P ACIFIC AND MIDDLE E AST REGION .
 RATED AMONGST TOP TEN INTERNET ADVERTISERS - YAHOO INDIA
 RATED AMONGST THE TOP TEN IN THE BEST TELEVISION COMMERCIAL JINGLES – NDTV

ACCIDENTS AND INCIDENTS

ON 28 M ARCH 2008, K INGFISHER AIRLINES FLIGHT 2427, AN ATR 72-500 WITH 29 PEOPLE ON BOARD, HIT A
DOG ON THE RUNWAY , CAUSING THE NOSE GEAR TO COLLAPSE AND LEAVING THE PLANE STRANDED ON THE
RUNWAY . TWO PEOPLE WERE INJURED . T HE DOG WAS KILLED.
FORCE INDIA

FORCE INDIA F1 IS A FORMULA ONE MOTOR RACING TEAM . THE TEAM WAS FORMED IN OCTOBER 2007, WHEN A
CONSORTIUM LED BY INDIAN BUSINESSMAN V IJAY M ALLYA AND MICHIEL M OL BOUGHT THE S PYKER F1 TEAM FOR
€ 88 MILLION.[1]

FORCE INDIA F1 REPRESENTS INCREASED INDIAN PARTICIPATION WITHIN FORMULA ONE, WITH DELHI SET TO HOST
THE FIRST EVER INDIAN G RAND P RIX IN 2011.[2] T HE FÉDÉRATION I NTERNATIONALE DE L 'AUTOMOBILE
CONFIRMED THE CHANGE IN NAME FROM S PYKER TO F ORCE INDIA ON 24 O CTOBER 2007.[3]

AFTER GOING THROUGH 29 RACES WITHOUT A POINT, FORCE INDIA WON THEIR FIRST FORMULA ONE WORLD
CHAMPIONSHIP POINTS AND PODIUM PLACE WHEN G IANCARLO F ISICHELLA FINISHED SECOND IN THE 2009 B ELGIAN
GRAND P RIX.

BACKGROUND

ALTHOUGH CREATED IN 2007, THE TEAM 'S ROOTS CAN BE TRACED BACK TO 1991, WHEN IT WAS FOUNDED AS
JORDAN GRAND P RIX. JORDAN ENJOYED MANY YEARS IN FORMULA ONE EVEN RUNNING THE TITLE CLOSE IN 1999,
BUT FINANCIAL PROBLEMS CREPT IN AND THE TEAM 'S PERFORMANCE DRIED UP . E DDIE J ORDAN , THE THEN OWNER ,
REALISED THE WRITING WAS ON THE WALL AND THE BEST WAY TO SAVE THE TEAM WAS TO OPT FOR A SALE.

THE SILVERSTONE -BASED SQUAD AND FACILITIES WERE BOUGHT BY THE MIDLAND GROUP IN 2005 AND RE-NAMED
MIDLAND F1 R ACING IN 2006, BEFORE BEING SOLD TO SPYKER CARS TOWARDS THE END OF THE 2006 SEASON.
HOWEVER, THE RUNNING COSTS OF A SMALL FORMULA ONE TEAM ONCE AGAIN CAUSED THE SALE OF THE TEAM
THIS TIME TO THE O RANGE INDIA HOLDINGS GROUP , WITH V IJAY M ALLYA AND MICHIEL M OL TAKING OVER THE
OWNERSHIP OF THE TEAM.
BUYOUT OF SPYKER F1

RUMOURS ABOUT THE POSSIBLE SALE OF THE TEAM HAD BEEN ABUNDANT IN THE PADDOCK THROUGHOUT THE LAST
FEW MONTHS OF THE 2007 SEASON , AFTER S PYKER ANNOUNCED THEIR INTENTION TO SELL 50% OF THE TEAM,[5]
LESS THAN A YEAR AFTER S PYKER BOUGHT IT FROM MIDLAND . T HE COST OF THE TEAM WAS € 88 MILLION ,
SEVERAL MILLION MORE THAN SPYKER PAID FOR THE TEAM INITIALLY .

ONWARDS

ADRIAN SUTIL TESTING FOR FORCE INDIA IN JANUARY 2008.

FISICHELLA DRIVING FOR FORCE INDIA AT THE 2008 C HINESE GRAND PRIX.
COLIN KOLLES REMAINED AS TEAM PRINCIPAL IN 2008, WITH MICHIEL MOL AS DIRECTOR OF F1 RACING , AND
MIKE GASCOYNE AS THE CHIEF TECHNOLOGY OFFICER.

FORCE INDIA USED THE VJM-01 CHASSIS , AN UPDATED VERSION OF THE PREVIOUS YEAR 'S SPYKER CAR, FOR THE
FIRST PART OF THE 2008 SEASON .[7] THE TEAM USED CUSTOMER F ERRARI ENGINES IN 2008, WITH THE TEAM' S
EXISTING DEAL WITH F ERRARI ORIGINALLY RUNNING TO 2010.[8] T HE TEAM ALSO USED THE I NDIAN FLAG IN ITS
TEAM LOGO FROM 2008.[3] F ORMER S PYKER SPONSOR ETIHAD AIRWAYS HAVE A CONTRACT WITH THE TEAM
UNTIL 2009, AND HAVE YET TO ANNOUNCE ANY CHANGES TO THIS ARRANGEMENT . FORCE I NDIA WILL CONSTRUCT
THEIR OWN CARS AS SPYKER DID, RATHER THAN USING CUSTOMER CHASSIS .[9] F ORCE INDIA HAS A CONTRACT
WITH A DRIAN SUTIL FOR 2008.[6] I N NOVEMBER 2007 THE TEAM INVITED VITANTONIO L IUZZI , CHRISTIAN KLIEN,
GIANCARLO FISICHELLA , RALF SCHUMACHER , FRANCK MONTAGNY AND FORMER SPYKER TEST DRIVERS GIEDO VAN
DER G ARDE AND R OLDAN RODRIGUEZ TO TAKE PART IN WINTER TESTS ALONG WITH SUTIL. FORCE I NDIA
CONFIRMED F ISICHELLA AS FIRST DRIVER AND VITANTONIO L IUZZI AS A TEST DRIVER . A DRIAN SUTIL HAD ALREADY
BEEN CONFIRMED AND TOOK THE SECOND DRIVER ROLE. FORMER SPYKER TEST DRIVERS R OLDAN RODRIGUEZ AND
GIEDO VAN DER GARDE WERE CONFIRMED AS TEST DRIVERS FOR FORCE INDIA F1.[13]

AT MONACO 2008 IT LOOKED LIKE FORCE INDIA WAS NEAR TO SCORING THEIR FIRST POINT AS ADRIAN SUTIL HAD
MOVED UP TO FOURTH PLACE UNTIL KIMI R ÄIKKÖNEN COLLIDED WITH HIM 10 MINUTES BEFORE THE END OF THE
RACE . H OWEVER , IT WAS JUDGED THAT SUTIL WAS IN WRONG POSITION BECAUSE HE HAD OVERTAKEN UNDER
YELLOW FLAGS .[14] M ORE POINTS WERE LOST IN SINGAPORE BECAUSE THE SAFETY CAR PERIOD THAT ENSUED
AFTER S UTIL 'S ACCIDENT RUINED FISICHELLA' S STRATEGY . HE HAD RUN AS HIGH AS THIRD EARLIER IN THE RACE.

AT MONACO , FISICHELLA FINISHED JUST OUT OF THE POINTS IN NINTH PLACE . FISICHELLA AND SUTIL HAD MOVED
TO Q2 DURING QUALIFYING AND SECURED POSITIONS IN THE TOP 15.

AT THE GERMAN GP, SUTIL QUALIFIED IN THE 7TH PLACE AND BATTLED FOR THE POINTS, REACHING SECOND AT
ONE POINT , BEFORE CRASHING WITH K IMI RÄIKKÖNEN AFTER LEAVING THE PITLANE AND BEING FORCED TO PIT
AGAIN TO CHANGE A BROKEN FRONT WING. HE FINISHED 15TH . F ISICHELLA ALSO FOUGHT FOR THE POINTS THE
WHOLE RACE , BUT DESPITE BEING A PART OF A GROUP THAT WERE BATTLING FOR THE FINAL POINTS POSITION , HE
FINISHED 11TH .

FORCE INDIA GAINED THEIR FIRST POLE POSITION IN FORMULA ONE ON AUGUST 29, 2009 AT THE BELGIAN GP IN
SPA WITH FISICHELLA POSTING A TIME OF 1:46.308.[16]. F ISICHELLA FINISHED THE RACE IN SECOND POSITION
EARNING F ORCE INDIA' S FIRST EVER POINTS .

ON SEPTEMBER 3 2009, F ORCE INDIA ANNOUNCED THAT THEY WERE RELEASING FISICHELLA TO ALLOW HIM TO
RACE FOR FERRARI FOR THE REMAINDER OF THE SEASON. IT WAS ANNOUNCED FOUR DAYS LATER THAT TEST DRIVER
VITANTONIO L IUZZI WOULD REPLACE FISICHELLA FOR THE REMAINDER OF THE SEASON.
VJM01

THE VJM-01 WAS LAUNCHED WITH A WHITE, GOLD AND TUNGSTEN COLORED LIVERY AT THE GATEWAY OF INDIA ,
IN MUMBAI , INDIA, ON FEBRUARY 7 2008. T HE CAR WAS NAMED AFTER F ORCE INDIA F1' S OWNERS D R. VIJAY
MALLYA, JAN MOL AND MICHEL MOL. THE CAR WAS FITTED WITH NEW AERODYNAMIC UPDATES AFTER ALMOST
EVERY RACE .

VJM02

THE VJM-02 IS POWERED BY MERCEDES-B ENZ ENGINES FROM THE 2009 SEASON AFTER SIGNING A FIVE YEAR
DEAL ON 10 N OVEMBER 2008. THE DEAL ALSO INCLUDES SUPPLY OF MC LAREN-M ERCEDES GEARBOXES ,
HYDRAULIC SYSTEMS AND KINETIC ENERGY RECOVERY SYSTEMS (KERS). THE CAR WAS REVEALED ON M ARCH 1
2009.
ROYAL CHALLENGERS BANGALORE

ROYAL CHALLENGERS BANGALORE (ALSO REFERRED TO AS RCB) IS AN INDIAN PREMIER LEAGUE TEAM , BASED IN
THE CITY OF BANGALORE . THE TEAM IS OWNED BY THE DRINKS MAGNATE VIJAY MALLYA , THROUGH HIS FLAGSHIP
FIRM UB G ROUP.[4] B RIJESH PATEL IS THE CEO OF THE RCB AND A NIL KUMBLE IS THE CAPTAIN . R AHUL D RAVID
IS THE TEAM' S ICON P LAYER , WHILE R AY J ENNINGS , THE FORMER S OUTH A FRICAN COACH , IS THE COACH .

FRANCHISE HISTORY

INDIAN PREMIER LEAGUE IS A CRICKET TOURNAMENT BEING ORGANISED BY THE BOARD OF CONTROL FOR CRICKET
IN INDIA (BCCI) AND BACKED BY THE I NTERNATIONAL C RICKET COUNCIL (ICC).[6] F OR THE INAUGURAL
TOURNAMENT HELD IN A PR-J UN 2008, THE BCCI HAD FINALISED A LIST OF 8 TEAMS WHO WILL BE PARTICIPATING
IN THE TOURNAMENT . T HE TEAMS REPRESENTING 8 DIFFERENT CITIES OF I NDIA , INCLUDING BANGALORE , WERE PUT
UP ON AUCTION IN M UMBAI ON 20 F EBRUARY 2008 AND THE B ANGALORE TEAM WAS WON BY VIJAY MALLYA ,
WHO PAID US$111.6 MILLION FOR IT . T HIS WAS THE SECOND HIGHEST BID FOR A TEAM IN THE IPL, NEXT ONLY TO
MUKESH A MBANI' S RELIANCE INDUSTRIES ' BID OF $111.9 MILLION FOR THE MUMBAI TEAM . B OLLYWOOD
ACTRESSES KATRINA K AIF AND DEEPIKA P ADUKONE , AND SANDALWOOD FILM STARS R AMYA AND U PENDRA ARE
THE BRAND AMBASSADORS OF THE TEAM .
2008 IPL SEASON

THE TEAM WON 4 MATCHES IN THIS SEASON , LOSING 10 MATCHES AND MANAGED TO SECURE ONLY THE LAST BUT
ONE POSITION IN THE POINTS TABLE . O NLY ONE OF THEIR BATSMAN, R AHUL D RAVID MANAGED TO SCORE MORE
THAN 300 RUNS IN THE TOURNAMENT AND THEY HAD TO EVEN BENCH THEIR COSTLIEST FOREIGN PLAYER , JACQUES
KALLIS FOR FEW OF THE MATCHES DUE TO HIS POOR FORM.[8][9] T HE STRING OF FAILURES MID- WAY THROUGH
THE SEASON LED TO THE SACKING OF THE CEO, CHARU S HARMA WHO WAS REPLACED WITH BRIJESH P ATEL .[10]
E VEN COACH VENKATESH P RASAD WAS ABOUT TO BE SACKED, BUT HE SAVED HIS JOB BY PUBLICLY APOLOGISING
FOR THE TEAM' S FAILURE . T HEY WERE THE ONLY TEAM IN THE IPL TO TRY OUT 11 OPENING COMBINATIONS IN 14
GAMES . E VENTUALLY THE CHIEF CRICKETING OFFICER , MARTIN CROWE RESIGNED .[11]. FROM 2009 IPL SESSION
ONWARDS THE TEAM WILL BE COACHED BY FORMER SOUTH AFRICA C OACH R AY J ENNINGS .

2009 IPL SEASON

THE TEAM STARTED WITH A WIN AGAINST DEFENDING CHAMPIONS R AJASTHAN R OYALS BUT QUICKLY WENT ON TO
LOSE A FEW GAMES AFTERWARDS UNDER THE CAPTAINCY OF K EVIN P IETERSEN . H OWEVER , HE HAD TO LEAVE FOR
NATIONAL DUTY AND CAPTAINCY WAS TAKEN OVER BY FORMER INDIAN T EST CAPTAIN A NIL KUMBLE . T HE TEAM
FORTUNES REVERSED AND THEY BEAT DECCAN C HARGERS TO SECURE A 3RD PLACE IN THE ROUND ROBIN STAGE ON
IPL2. IN THE SEMI FINAL THEY BEAT TEAM CHENNAI TO MAKE IT TO THE FINAL OF THE IPL2. H OWEVER THEY LOST
BY 6 RUNS , IN A CLOSE MATCH TO DECCAN C HARGERS .
THEME SONG

THE ORIGINAL THEME SONG OF ROYAL CHALLENGERS IS JEETENGE HUM SHAAN SE SUNG BY KUNAL GANJAWALA
AND S UNIDHI C HOWHAN. HOWEVER A NOTHER UNOFFICIAL FANCLUB 'S THEME SONG CALLED T HAKKATH G EETE HAS
BEEN COMPOSED IN SUPPORT OF THE RED & YELLOW TEAM, WITH THE HELP OF TV9. T HE THEME SONG FOR 2009
HAS BEEN MADE BY R EDIFFUSION Y&R B ANGALORE AND IS CALLED "G AME FOR M ORE". T HE MUSIC VIDEO WAS
DIRECTED BY SANJAY S HETTY AND V ISHAL FROM O PTICUS FILMS , THE MUSIC WAS DIRECTED BY AMIT T RIVEDI
(DEV.D AND AAMIR FAME )AND THE LYRICS WERE CREATED BY A NSHU SHARMA FROM R EDIFFUSION Y&R.

PLAYERS

1ST IPL A UCTION

THE PLAYERS IN THE TEAM (EXCEPT FOR R AHUL DRAVID , WHO WAS THE ICON PLAYER), WERE SELECTED IN AN
AUCTION CONDUCTED BY BCCI ON 20 F EBRUARY 2008. S OUTH AFRICA 'S J ACQUES K ALLIS AT $900,000 BECAME
THE COSTLIEST PLAYER TO BE SELECTED TO PLAY FOR THE R OYAL CHALLENGERS . T HIS MEANT THAT RAHUL DRAVID ,
BEING THE I CON PLAYER WOULD BE PAID $1,035,000 (15% MORE THAN THE HIGHEST BID PLAYER IN THE TEAM).
OTHER PLAYERS SELECTED INCLUDED THE THEN INDIAN TEST CRICKET CAPTAIN A NIL KUMBLE ALONG WITH HIS
TEAM -MATES PRAVEEN KUMAR AND ZAHEER KHAN , WEST I NDIAN SHIVNARINE C HANDERPAUL , A USSIES NATHAN
B RACKEN AND CAMERON W HITE, S OUTH A FRICA' S MARK B OUCHER (W ICKET KEEPER ) AND DALE STEYN . THE
TEAM ALSO INCLUDED PAKISTAN CRICKET TEAM 'S VICE CAPTAIN M ISBAH - UL -HAQ ALTHOUGH HE WASN 'T IN THE
PLAYING 11 FOR MOST PART OF THE TOURNAMENT .

TRANSFERS & NEW SIGNINGS

ON THE LAST DAY OF THE 2008-2009 TRANSFER WINDOW , ZAHEER KHAN WAS SWAPPED WITH ROBIN UTHAPPA
OF MUMBAI I NDIANS , WITH NO MONEY EXCHANGED. THE TEAM ALSO ACQUIRED KARNATAKA BATSMAN GAURAV
DHIMAN FROM MUMBAI INDIANS AND R AJASTHAN FAST BOWLER P ANKAJ SINGH FROM RAJASTHAN R OYALS .

THE TEAM HAS SIGNED EAGLES FAST BOWLER DILLON DU PREEZ AS A REPLACEMENT FOR ZAHEER KHAN.
2ND IPL A UCTION

KEVIN PIETERSEN MADE HIS WAY INTO RCB AS ONE OF THE COSTLIEST PLAYERS IN IPL HISTORY . KEVIN PIETERSEN
WAS VALUED AT $1.55 M OVER A BASE PRICE OF $1.35 M. ALSO JESSE RYDER FROM NEW Z EALAND WAS ACQUIRED
IN THE AUCTION AT $160,000.

CAPTAINCY

VIJAY MALLYA, THE OWNER OF BANGALORE R OYAL CHALLENGERS, HAS KEPT THE CAPTAINCY OPTIONS OPEN.
MINUTES AFTER PICKING UP KEVIN PIETERSEN AT USD 1.55 MILLION , MALLAYA SAID HE WAS HAPPY WITH THE
PRICE HE GOT HIM AT . "THE CAPTAINCY OPTIONS ARE OPEN . T HE TEAM MANAGEMENT WILL TAKE A DECISION ON
IT." T HE ROYAL C HALLENGERS , WHO FINISHED SECOND LAST THE PREVIOUS YEAR , WERE LED BY RAHUL DRAVID .
ON MARCH 21, 2009 VIJAY MALLYA ANNOUNCED THAT KEVIN PIETERSEN WAS REPLACING RAHUL DRAVID AS THE
TEAM CAPTAIN FOR THE 2009 SEASON . T HE REASON GIVEN WAS DRAVID 'S ABSENCE IN THE LEAGUE DUE TO FAMILY
RELATED REASONS .[14] H OWEVER MANY SUSPECT THAT THE CHANGE IN CAPTAINCY IS THE RESULT OF THE POOR
PERFORMANCE OF THE TEAM IN THE FIRST SEASON OF THE I NDIAN PREMIER L EAGUE. ON THE 30 TH APRIL 2009,
A NIL KUMBLE WAS NAMED THE CAPTAIN OF THE TEAM FOR THE REMAINING GAMES OF THE IPL S EASON 2, DUE TO
KEVIN P IETERSEN 'S ABSENCE TO PLAY FOR ENGLAND AGAINST THE WEST INDIES.
SOME QUOTES BY VIJAY MALLYA

“I THINK THAT THE POOREST OF THE POOR ... LOOK UP TO WEALTHY AND SUCCESSFUL INDIANS WITH SOME DEGREE
OF RESPECT AND PRIDE ,”

“THEY TAKE PRIDE IN THE SUCCESS OF FELLOW INDIANS AS WELL.”

“I' M ALWAYS CLAIMING THAT 24 BY 7 ISN'T ENOUGH. ... I LOVE CHALLENGES,”

AS VIJAY MALLYA SAYS , HE WANTS FOR NOTHING 'BUT MY ULTIMATE OBJECTIVE IS TO PILOT A KINGFISHER
A IRLINES A380 SUPERJUMBO .
PHOTOS
THANK YOU…