Functions of Retailing
Sorting Breaking Bulk Holding Stock Additional Services Channel of Communication Transport& Advertising Functions of Retailing
Drivers of Change in Retailing:
Drivers of Change in Retailing Changing demographics and industry structure Expandingcomputer technology Emphasis on lower costs and prices Emphasis on convenience and serviceFocus on productivity Added experimentation counting growth of non-store retailing
Retail Industry and Economy:
Retail Industry and Economy It is the largest private industry, ahead of finance and engineering,contributing over 10% to the GDP. Over 50 of fortune 500 and about 25 of the Asian Top 200companies are retailers/retail Company.
Retail Industry in India:
Retail Industry in India It is the largest industry in India with an employment around 8%. About12 million retail outlets in India are predominantly small, independent, and owner managedshops. Boom in retail industry is due to income growth, changing lifestyles, and favorabledemographic patterns. It is expected that by 2016 modern retail industry in India will be worthUS$ 175- 200 billion.
Relationship Management among Retailers and Suppliers:
7 Relationship Management among Retailers and Suppliers Disagreements may occur: controlover channel profit allocation number of competing retailers product displays promotionalsupport payment terms operating flexibility
8 Distribution Types Exclusive: suppliers make agreements with one or few retailers thatdesignate the latter as the only ones in a specified geographic area to carry certain brands or products Intensive: suppliers sell through as many retailers as possible Selective: suppliers sellthrough a moderate number of retailers.