BASFLeading the Product Sustainability Journey
World’s leading chemical company uses whole-chain traceability based onGS1 Standards to help brand owners create more sustainable products.
BASF is the world’s leading chemicalcompany. With approximately 105,000employees and close to 385 productionsites worldwide, the BASF ormidableootprint covers most countries aroundthe world. Yet the company’s strengthresides not just in its size: BASF is also theworld’s leading orce or sustainability.Sustainable practices are not new orBASF. For past decades, the companyhas made sustainability a priority in itsbusiness. BASF has been recognized orits ongoing sustainability achievementsas Europe’s “Most Sustainable Company”or two consecutive periods, awarded by
and Kirchho Consult,and BASF shares are listed in the topsustainability indices in the Dow JonesSustainability Index.Charlene Wall, head o Strategic BusinessDevelopment, explains the company’ssustainability strategy, “We take abalanced approach– considering theenvironmental, social and economicimplications o our sustainabilitydecisions. We believe sustainability isbasically how a business produces aproduct in a way that is better or theenvironment and better or people. At thesame time, it must be done in a way toensure long-term, protable growth.”Another BASF key principle:
Sustainability is a journey, not adestination.
“We believe any product can becomemore sustainable in time. Our challengeis to continuously improve thesustainability record o each product,”says Cristian Barcan, the passionate yetpragmatic manager o the BASF NutritionIngredients division’s initiative namedSustainability, Eco-Eciency, Traceability(S.E.T.).How does a product become moresustainable?Barcan explains, “To start, a company mustully understand a product’s lie cycle – itsmany steps through the supply chain andthe environmental, social and economicimpact. During our 15+ years, we havecompleted Lie Cycle Assessments (LCAs)using our home-grown Eco-EciencyAnalysis tool or more than 450 products,processes or methods o production.”
“ We take a balanced approach–considering the environmental,social and economic implications o our sustainability decisions.”
– Charlene Wall,BASF Strategic Business
As the world’s leading chemical company,BASF understands it has a challenge andresponsibility to innovate toward more andmore sustainable products.
For BASF, sustainable developmentcombines long-term economic successwith environmental protection and socialresponsibility. With tools and initiatives, e.g.Eco-Eciency Analysis, BASF continuouslydevelops new products to ulll thechallenges o global megatrends. Goingar beyond its own product design andproduction practices, BASF takes anintegrated approach where all players can join the journey o improved sustainability.BASF Nutrition Ingredients uses GS1Standards or whole-chain traceability.
and economic implications o its strategicdecisions. This ensures products that arebetter or the environment, better orpeople and better or the company’s long-term, protable growth.
sustainability achievements, urtherenhancing its strong brand worldwide.