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Managing the Mobile Rush: Smart Strategies for Multi‐channel Publishing

Managing the Mobile Rush: Smart Strategies for Multi‐channel Publishing

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Published by Liz Azyan
This whitepaper by Sitecore that outlines some useful strategies to develop your mobile publishing.
This whitepaper by Sitecore that outlines some useful strategies to develop your mobile publishing.

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Published by: Liz Azyan on Jun 07, 2011
Copyright:Attribution Non-commercial

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08/09/2014

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 A Whitepaper by Sitecore
This whitepaper was developed in conjunctionwith Digitaria, a valued Sitecore partner.www.ditigaria.com
Managing the Mobile Rush:Smart Strategies for Multi‐channel Publishing
Sitecore Enables Easy Development and ManageabilityToday and in the Future
 
 
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Copyright 
 Copyright © 2011 Sitecore. All Rights Reserved.
Restricted Rights Legend 
 This document may not, in whole or in part, be photocopied, reproduced, translated, or reduced to any electronic medium or machine readable form without prior consent, inwriting, from Sitecore. Information in this document is subject to change without noticeand does not represent a commitment on the part of Sitecore. 
Trademarks
 Sitecore is a registered trademark of Sitecore. All other company and product names aretrademarks of their respective owners.
 
 
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Table of Contents
Executive Summary 4
 
Sitecore empowers mobile marketers with an integrated solution 4
Meet Mobile: The Newest Biggest Marketing Channel 5
 
Why mobile media is attractive 6
 The Mobile Content Opportunity 8
 
The Mobile Ecosystem: Abundant Possibilities 9
 
Trending: What’s hot in 2011 9
 Mobile Strategies: Guided by Best Practices 10
 
Best Practice #1: Make mobile part of an integrated online strategy 10
 
Best Practice #2: Choose a solid, yet flexible, WCM solution 10
 
Best Practice #3: Draw a roadmap 11
 
Best Practice #4: “Don’t shrink rethink” 11
How Sitecore Enables Efficient Multi‐channel Mobile Publishing 13
 
Sitecore is future­proof 13
 Mobile Success Stories: Sitecore CMS in Action 15
 
The Brookings Institution 15
 
 Association of Tennis Professionals 17
 Summary 19
 
About Digitaria 20
 
About Sitecore 20
 

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