Write AngesWrite Anges
Marketing Your Brand
By David Baker
Attend any writers‘ conference, and we‘ll be told we need an interactive Web
site to reach prospective readers and that the time to set one up is now. If wewait until our work is published, self-
or otherwise, we‘ve waited much too long.Perhaps so. But many of us are intimidated by terms like ―meta tag,‖ ―squeezepage,‖ and ―search engine optimization.‖ Enter Linda Lee, our featured speaker
for the May 15 meeting. Founder of the blog
Smart Woman Stupid Computers
,Lee is a writer, speaker, educator, and Web site designer who can help usovercome our technophobia and present ourselves online.Her Web site, www.askmepcwebdesign.com,offers videos, including
How toCreate and Start Your Own Free Blog Website in Under Five Minutes!
How toUse Facebook, Twitter, and YouTube to Get More Visitors to Your Website or Blog
. If after getting started we need professional help, Lee advises that we do
our homework before hiring someone. How does the potential designer‘s ownWeb site look to us? Easy to understand and navigate? Current? Does it have broken links or pages that don‘t work?
Does the designer add keywords to each page so that search engines have more ways to find us?Does he or she know how to add plug-ins, create a slideshow of photos, set up an e-mail capture form? By the time
Lee finishes instructing us, we‘ll understand the importance of these issues and many more.
With a background in sales and corporate recruiting, Lee has learned how to read and reach clients. She also knowshow to fashion a brand, in our case, the nature of our work, how people respond to it, and who we are as writers.
If you‘re uncertain what your brand is or how
to market it online, come to the May 15 meeting. Lee will speak to usin language we can understand, preparing us to make the most of ever-changing Internet technology.
Here is news from the most recent meeting of NorCal.· Election of officers: Dave LaRoche (CWC-South Bay) is once again Chair of the group, and Joyce Krieg (CWC-Central Coast) is Secretary.· Problem solving/sharing: The Central Coast branch is facing a problem of retirement of all its currentofficers, and there may not be enough folks available to step in. Various solutions were discussed, including a
robin‖ approach such as been implemented here at the Berkeley Branch.
· Publishing Pathways: This is a mentoring program that is in the works. The goal is to provide publishing andselling options and related support for CWC members. The plan is for mentors to be trained over the summerand the program to be functioning late in 2011. Stay tuned.· The CWC Annual Picnic: NorCal members will help coordinate this event, scheduled for July 30 at the FireCircle at Joaquin Mill Park.· Legal Seminar/Workshop: This is an idea that is in the incubation stage. The workshop would cover issues likeintellectual property rights. Stay tuned.· CWC Catalog: This was a new discussion item. The idea is to create an online catalog that will list our
members‘ published works, with links to Amazon where appropriate.
NorCal Writers is an association of Northern California branches of the California Writers Club. Through exchange,collaboration, and execution of ideas, the intent of this group is to further the opportunities for writing andpublication to the betterment of branches and their members. http://www.cwcnorcalwriters.org/