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Table Of Contents

BACKGROUND OF SOFT ADVERTISING
What is product placement?
How Product Placement Works?
In - film advertising
Product integration
Soft advertising through other media
The Q – Ratio
Hidden Product placement
Product placement – Good or Bad?
Bollywood – 2006
Future of soft advertising
Conclusion
BIBLIOGRAPHY
ANNEXURES
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Soft Advertising

Soft Advertising

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Published by Varsha Agarwal

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Published by: Varsha Agarwal on Jun 08, 2011
Copyright:Attribution Non-commercial

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03/04/2013

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