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Table Of Contents

Course Goals
Researching, Understanding, and Analyzing the Customer
Developing a Focus
Planning and Development Throughout the Product Life Cycle
Building an image, Building Customer Loyalty
Marketing the Intangible
Retailing and Wholesaling Strategies
Competing in a Global Marketplace
Participating Businesses
Participating Experts
Advisory Board
About the Professor
Course Development Team
Course Materials Information
About University Access
Other University Access Courses
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Marketing Course Guide

Marketing Course Guide

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Published by Ejaz Hunzai

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Published by: Ejaz Hunzai on Jun 08, 2011
Copyright:Attribution Non-commercial

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11/28/2012

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