The Grande Guide to
Lead Nurturing 03
2011 ELOQUA LIMITED
T he GrandeGuidetoLead N urturing
Give to Get
At two points in the buying cycle,you have a prime opportunity togather information about a contact: when someone is new to yourorganization and when someonedecides to become a customer(or to transact new business withyou). During these times, you canincrease the frequency and numberof touches.