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Eloqua Grande Guide to Lead Nurturing

Eloqua Grande Guide to Lead Nurturing

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Published by Eloqua Ltd.
Eloqua’s Grande Guide to Lead Nurturing provides marketers with a working knowledge of lead nurturing practices, tools and strategies. Designed by JESS3 and part of Eloqua’s award-winning e-book series, the free guide helps marketers understand the impact lead nurturing can have on marketing efficiency and revenue generation.
Eloqua’s Grande Guide to Lead Nurturing provides marketers with a working knowledge of lead nurturing practices, tools and strategies. Designed by JESS3 and part of Eloqua’s award-winning e-book series, the free guide helps marketers understand the impact lead nurturing can have on marketing efficiency and revenue generation.

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Published by: Eloqua Ltd. on Jun 08, 2011
Copyright:Attribution Non-commercial

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06/08/2011

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The Grande Guide to
Lead Nurturing 01
2011 ELOQUA LIMITED
he GrandeGuidetoLead urturing
  T
 
he Grande Guide to 
 Lead  Nurturing
 
02
The Grande Guide to
Lead Nurturing
 www.eloqua.com
 TheGrandeGuide to LeadNurturing
 
Nurturing shows returns in lead generation:2nd Half over 1st Half, 2010
-20-15-10-50510
GROWTH ININQUIRIES
Not nurturingNurturing
GROWTH INLEADS
6%5%-17%4%
 
Source: Eloqua
 
The Grande Guide to
Lead Nurturing 03
2011 ELOQUA LIMITED
he GrandeGuidetoLead urturing
Give to Get
 At two points in the buying cycle,you have a prime opportunity togather information about a contact: when someone is new to yourorganization and when someonedecides to become a customer(or to transact new business withyou). During these times, you canincrease the frequency and numberof touches.

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