229 HOT PLACES TO RUN YOUR CLASSIFIED AD
CLASSIFIED ADVERTISING IS A PROVEN METHOD
Classified advertising has always been, and will continue to be the favoritemethod for Mail Order "Pros" to advertise. Almost all Mail Order Pros started with thesetiny inexpensive ads since they represent the best cost effective way to reach millions of people.
TWO BASIC METHODS
Two basic methods are used with classified advertising. (1) Place an ad offeringFREE literature, and then send your literature to all inquiries. A "free" offer will alwaysout pull an ad that requests money, but your overall profits may be larger since you willgenerate more inquiries. This method is excellent when you are also collecting"Opportunity Seeker" names that you can rent. You should be able to generate freshNational leads for $.20 to $1 using this method. (2) Offer a report for $2 or $3 and thensend out other offers with your orders. This eliminates the "Opportunity Seeker" whonever buy anything, and your operation is much cleaner and void of "busy" work.
OVER 200 LISTED PUBLICATIONS
The following is a listing of over 200 magazines that offer classified advertising.The first group of magazines represent the mail-order "Pros" favorites, and they willalways out pull other magazines for opportunity offers. The second group has beenselected from thousands of other magazines (1) they offer classified advertising, and (2)they are the least expensive (Word Cost/Circulation ratio). Notice that the last columnprovides the Word Cost/Circulation ratio. That is, this ratio shows you how much it willcost you for each word for every 1,000 people who get the magazine. The lower this ratiois, the more cost effective it is. For example, if you were to advertise in the NationalEnquirer, it would cost $8.95 for each word, and it will cost you $.0023 for each 1,000persons that get the National Enquirer. In this example, if you placed a 10 word ad, it willcost you $89.50, and it will be sent out to 3,500,000 people.
This may seem like an expensive ad, but the cost to get your 10 word ad to 1,000people is only ($.0023 x 10) = $.023! That's right - two cents!! For every 1,000 people!Therefore, learn to evaluate the circulation/cost ratio since this will tell you the relativecost that is important. As a further example, consider advertising in the "Hounds AndHunting" (#238). Here the cost for a word is only $.22. Good Deal? NO! In this caseyour Word Cost per 1,000 is $.0227. Therefore, your cost to place a 10 word ad per 1,000people is ($.0227 x 10) = $.227! That's over 10 times more expensive than the NationalEnquirer! However, if you were selling something for hunting, it might actually pull