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229 Places to Run Ads

229 Places to Run Ads

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Published by alexander113

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Published by: alexander113 on Jun 08, 2011
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Classified advertising has always been, and will continue to be the favoritemethod for Mail Order "Pros" to advertise. Almost all Mail Order Pros started with thesetiny inexpensive ads since they represent the best cost effective way to reach millions of people. 
 Two basic methods are used with classified advertising. (1) Place an ad offeringFREE literature, and then send your literature to all inquiries. A "free" offer will alwaysout pull an ad that requests money, but your overall profits may be larger since you willgenerate more inquiries. This method is excellent when you are also collecting"Opportunity Seeker" names that you can rent. You should be able to generate freshNational leads for $.20 to $1 using this method. (2) Offer a report for $2 or $3 and thensend out other offers with your orders. This eliminates the "Opportunity Seeker" whonever buy anything, and your operation is much cleaner and void of "busy" work. 
 The following is a listing of over 200 magazines that offer classified advertising.The first group of magazines represent the mail-order "Pros" favorites, and they willalways out pull other magazines for opportunity offers. The second group has beenselected from thousands of other magazines (1) they offer classified advertising, and (2)they are the least expensive (Word Cost/Circulation ratio). Notice that the last columnprovides the Word Cost/Circulation ratio. That is, this ratio shows you how much it willcost you for each word for every 1,000 people who get the magazine. The lower this ratiois, the more cost effective it is. For example, if you were to advertise in the NationalEnquirer, it would cost $8.95 for each word, and it will cost you $.0023 for each 1,000persons that get the National Enquirer. In this example, if you placed a 10 word ad, it willcost you $89.50, and it will be sent out to 3,500,000 people. 
This may seem like an expensive ad, but the cost to get your 10 word ad to 1,000people is only ($.0023 x 10) = $.023! That's right - two cents!! For every 1,000 people!Therefore, learn to evaluate the circulation/cost ratio since this will tell you the relativecost that is important. As a further example, consider advertising in the "Hounds AndHunting" (#238). Here the cost for a word is only $.22. Good Deal? NO! In this caseyour Word Cost per 1,000 is $.0227. Therefore, your cost to place a 10 word ad per 1,000people is ($.0227 x 10) = $.227! That's over 10 times more expensive than the NationalEnquirer! However, if you were selling something for hunting, it might actually pull
better than National Enquirer. 
Before you place an ad, write to the magazine and ask for their "Rate Card" forboth classified ads and space advertising. You will normally receive a large packagecontaining a sample publication, advertising rates, schedules and discounts offered formultiple insertions placed for sequential publication dates. This Group of Publications Have Always Proven To Produce Excellent Results ForOpportunity Offers: #MAGAZINE NAMECIRCULATION 1.Globe Group3,000,000WeeklyP.O. Box 21Rouses Point, NY 12979-00212.The Star2,900,000WeeklyP.O. Box 1510Clearwater, FL 346173.National Enquirer3,500,000WeeklyP.O. Box 10178Clearwater, FL 346174.Grier's Almanac3,011,680AnnuallyP.O. Box 888281Atlanta, GA 303565.Field & Stream2,000,000MonthlyTwo Park AveNew York, NY 10016-56956.Classified, Inc. 25,000,000+Monthly100 E. Ohio Street, Suite 632Chicago, IL 606117.Grit 330,49610 times/yrStauffer's Magazine Group1503 S.W. 42nd St.Topeka, KS 66609-12658.Capper's 353,42226 times/yrStauffer's Magazine Group1503 S.W. 42nd St.Topeka, KS 66609-12659.Popular Science1,861,155 Monthly2 Park Ave.New York, NY 1001610.Popular Mechanics1,633,210Monthly224 West 57th Street
New York, NY 1001911.The Workbasket2,726,0006 times/yr700 West 47th St., Suite 310Kansas City, MO 6411212.Home Mechanix1,003,244Monthly2 Park Ave.New York, Ny 1001613.Crafts 'N Things 287,8288 times/yr701 Lee St. #1000Des Plaines, IL 6001614.The Family Handyman1,000,00010times/yr28 W. 23rd StreetNew York, NY 1001015.Workbench1,025,0006 times/yr700 West 47th St., Suite 310Kansas City, MO 6411216.Crafts Magazine1,000,000MonthlyP.O. Box 1790Peoria, IL 6165617.Money Making Opportunities 222,0008 times/yr11071 Ventura Blvd.Studio City, CA 9160418.Spare Time Magazine 301,0009 times/yr5810 W. Oklahoma Ave.Milwaukee, WI 5321919.INC. Magazine 647,211Monthly38 Commercial Wharf Boston, MA 02110-388320Fate 200,000MonthlyLlewellyn PublicationsBox 64383St. Paul, MN 5516421.Income Opportunities 400,000Monthly1500 Broadway, Suite 600New York, NY 1001922.Success 1,200,00010 times/yrPO Box 570Clearwater, FL 34617-057023.Book Business Mart 50,0003 times/yrPremier PublishersP.O. Box 330309Fort Worth, TX 76163-030924.Opportunity & Income Plus 250,000Monthly73 Spring Street #303New York, NY 10012

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