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Rick Mathieson - Branding Unbound the Future of Advertising Sales and the Brand Experience in the Wireless Age 2005

Rick Mathieson - Branding Unbound the Future of Advertising Sales and the Brand Experience in the Wireless Age 2005

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Published by: anghel_simona1 on Jun 08, 2011
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10/31/2012

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BRANDING
UNBOUND
THE FUTURE OF ADVERTISING, SALES, AND THE BRAND EXPERIENCE IN THE WIRELESS AGE
RICK MATHIESON
 AMERICAN MANAGEMENT ASSOCIATIONNew York
Atlanta
Brussels
Chicago
Mexico City
San FranciscoShanghai
Tokyo
Toronto
Washington, D.C.
 
Special discounts on bulk quantities of AMACOM books areavailable to corporations, professional associations, and other organizations. For details, contact Special Sales Department, AMACOM, a division of American Management Association,1601 Broadway, New York, NY 10019.Tel.: 212-903-8316. Fax: 212-903-8083.Web site: www.amacombooks.org This publication is designed to provide accurate and authoritativeinformation in regard to the subject matter covered. It is sold with theunderstanding that the publisher is not engaged in rendering legal,accounting, or other professional service. If legal advice or other expert assistance is required, the services of a competent professional personshould be sought. Library of Congress Cataloging-in-Publication Data Mathieson, Rick.Branding unbound : the future of advertising, sales, and the brand experience in thewireless age / Rick Mathieson.— 1st ed. p. cm.Includes bibliographical references and index.ISBN 0-8144-7287-71. Mobile commerce. 2. Product management. I. Title.HF5548.34.M38 2005658.8
72—dc22 2005002544
 2005 Rick Mathieson. All rights reserved. Printed in the United States of America.This publication may not be reproduced,stored in a retrieval system,or transmitted in whole or in part,in any form or by any means, electronic,mechanical, photocopying, recording, or otherwise,without the prior written permission of AMACOM,a division of American Management Association,1601 Broadway, New York, NY 10019. Printing number 10 9 8 7 6 5 4 3 2 1

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