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Capitolul 2. Adaptarea strategiei de marketing la poziţia deţinută de piaţă
Capitolul 3. Strategia mixului de marketing
Capitolul 4. Strategiile de alegere a pieţei
Modalităţi de segmentare a pieţii
5.1. Conceptul, necesitatea si nivelurile planificării strategice de marketing
5.2 Etapele planificării strategice de marketing
5.3 Planul de marketing
Obiectivele stabilirii preţului
Factorii ce influenţează mărimea şi dinamica preţului
CAPITOLUL 7. STRATEGII DE DISTRIBUŢIE
Caracteristici Distribuţia exclusivă Distribuţia selectivă Distribuţia intensivă
Dezavantajul
CAPITOLUL 8. STRATEGII DE PROMOVARE
1.Distribuţie directă 1.Distribuţie
2.Distribuţie prin canale scurte 2.Distribuţie
3.Distribuţie prin canale lungi 3.Distribuţie
METODA AVANTAJE DEZAVANTAJE
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Mk Strategic

Mk Strategic

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Published by: Roxana Andrada Diaconu on Jun 08, 2011
Copyright:Attribution Non-commercial

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07/06/2013

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