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Digi-Tech analytics workshop: Smart data driven marketing

Digi-Tech analytics workshop: Smart data driven marketing

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Published by Datalicious Pty Ltd

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Published by: Datalicious Pty Ltd on Jun 09, 2011
Copyright:Attribution Non-commercial

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02/02/2013

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>Marke(ngDataStrategy<
Smartdatadrivenmarke-ng
 
>Shortbutsharphistory
 
Dataliciouswasfoundedlate2007
 
StrongOmniturewebanaly-cshistory
 
Now360dataagencywithspecialistteam
 
Combina-onofanalystsanddevelopers
 
Carefullyselectedbestofbreedpartners
 
Drivingindustrybestprac-ce(ADMA)
 
Turningdataintoac-onableinsights
 
Execu-ngsmartdatadrivencampaigns
June2010©DataliciousPtyLtd2
 
>Smartdatadrivenmarke(ng
June2010©DataliciousPtyLtd3
MediaA;ribu(on&Modeling
Op(misechannelmix,predictsales
Tes(ng&Op(misa(on
Removebarriers,drivesales
Boos(ngROI
TargetedDirectMarke(ng
Increaserelevance,reducechurn
“Usingdatatowidenthefunnel” 

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