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Table Of Contents

Definition of Social Media
History of Social Media
A Minefield of Opportunities and Risks
Delivering Value: The Social Media Strategy
The Evolution of Social Media Strategy
Developing the Strategy
The Social Media Plan
How It Can Go Wrong and What to Do
Listening
Learning
Responding
Measuring
Sharing
The Social Media Policy Team
Internal and External Stakeholders
Social Media Policy Training
Strategy and Planning Risks
Execution and Process Risks
Other General Risks
Boards of Directors
Executive Oversight
Project/Process/Tactical Oversight
Legal, Compliance, and Risk Assessments
Assurance Providers
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Auditing Social Media - A Governance and Risk Guide

Auditing Social Media - A Governance and Risk Guide

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Published by: Camilo Andrés Suárez Araque on Jun 09, 2011
Copyright:Attribution Non-commercial

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03/21/2013

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