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AmericanAmerican-based chain of VHS, DVD, Blu-ray, and video game rental Blustores 60,000 employees and 5000 stores in U.S. and 17 countries world wide Products: Retailing and renting of VHS.DVD, Blu-ray and Video BluGames Revenue US$4.06 Billion (FY 2009) Operating income US$355 Million (FY 2009) Net income US$558 Million (FY 2009) Total assets US$1.54 Billion (FY 2009) Total equity US$(314 Million) (FY 2009)
Operated Blockbuster online and the stores separately. No late fees at the store and no incentive to return the movie early. Lack of new releases Remained stringently focused
Lessons from
Its important to innovate and operate Change with the change See the business field clearly no matter the size of your market share Tomorrow brings no guarantee Be proactive and tap the changing consumer preferences
Recommendations
The company should have repositioned itself and modified its strategy Opened kiosks much earlier and began closing stores Emulated Netfixs early model of subscriptions and distributions through mail Entered the on demand space before Netfix and iTunes