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SM

SM

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Published by NazishZahid

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Published by: NazishZahid on Jun 09, 2011
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11/23/2014

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Executive Summary
Coca-Cola, the product that has given the world its best-known taste was born in Atlanta,Georgia, on May 8, 1886. Coca-Cola Company is the world’s leading manufacturer, marketer and distributor of non-alcoholic beverage concentrates and syrups, used to produce nearly 400 beverage brands. It sells beverage concentrates and syrups to bottling and canning operators,distributors, fountain retailers and fountain wholesalers. Coca-Cola was first introduced by JohnSyth Pemberton, a pharmacist, in the year 1886 in Atlanta, Georgia when he concocted caramel-colored syrup in a three legged brass kettle in his backyard. He first “distributed” the product bycarrying it in a jug down the street to Jacob’s Pharmacy and customers bought the drink for fivecents at the soda fountain. Carbonated water was teamed with the new syrup, whether byaccident or otherwise, producing a drink that was proclaimed “delicious and refreshing”, a themethat continues to echo today wherever Coca-Cola is enjoyed. Coca-Cola originated as a sodafountain beverage in 1886 selling for five cents a glass. Early growth was impressive, but it wasonly when a strong bottling system developed that Coca-Cola became the world-famous brand itis today. Coca- Cola was the leading soft drink brand in India until 1977, when it left rather thanreveal its formula to the Government and reduces its equity stake as required under the ForeignRegulation Act (FERA) which governed the operations of foreign companies in India. In the newliberalized and deregulated environment in 1993, Coca-Cola made its re-entry into India throughits 100% owned subsidiary, HCCBPL, the Indian bottling arm of the Coca-Cola Company. Themain objective of this study lies in understanding the organization and studying andunderstanding the consumers’ perception and opinion about the latest product, Minute MaidPulpy Orange, introduced into India, by the Coca-Cola Company. A consumer samplinginvolving 5.5 lakh people was conducted in a span of 30 days across major cities in order to givethe product the required marketing push and to recognize the prospective consumers and their opinion in order to develop and market the product in a better way in the near future. Themethodology used in studying and understanding the perceived views of consumers towards the product was ‘SAMPLING’. The findings of the activity have been drawn out in form of graphsand suggestions have been offered there from.
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Introduction
Brand Name:
Coca-Cola
Drink Type:
Soft Drink 
Coca-Cola:
Coca-Cola is the most popular and biggest-selling soft drink in history, as wellas the best-known product in the world.
Available in the following flavors:
Cola, Cola Green Tea, Cola Lemon, Cola Lemon Lime,Cola Lime, Cola Orange and Cola Raspberry.Created in Atlanta, Georgia, by Dr. John S. Pemberton, Coca-Cola was first offered as afountain beverage by mixing Coca-Cola syrup with carbonated water. Coca-Cola was introducedin 1886, patented in 1887, registered as a trademark in 1893 and by 1895 it was being sold inevery state and territory in the United States. In 1899, The Coca-Cola Company began franchised bottling operations in the United States.Coca-Cola might owe its origins to the United States, but its popularity has made it trulyuniversal. Today, you can find Coca-Cola in virtually every part of the world.From amongst the million companies across the globe we have selected this business for its strong business practices. The company, which we have identified for this project is CocaCola. The main reason for selecting this company is that Coca-Cola has been ranked as a most popular soft drink in today world.
Coca-Cola
is a type of carbonated soft drink sold in stores,restaurants in more than 200 countries. It is produced by The Coca-Cola Company which is oftenreferred to as simply
Coca-Cola
or 
Coke
. Coke is one of the world’s most recognizable andwidely sold commercial brands.Pharmacist John Smith Pemberton invented Coca Cola in 1884. According to the 2005Annual Report, the company sells beverage products in more than 200 countries. In general theCoca Cola Company (TCCC) only produces syrup concentrate, which is then sold to various bottlers throughout the world who hold a Coca Cola franchise. The Coca Cola Company offersnearly 400 brands in over 200 countries, besides its namesake Coca Cola beverage.
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 Mission, Vision & Values
The world is changing all around us. To continue to thrive as a business over the next tenyears and beyond, we must look ahead, understand the trends and forces that will shape our  business in the future and move swiftly to prepare for what's to come. We must get ready for tomorrow today. That's what our 2020 Vision is all about. It creates a long-term destination for our business and provides us with a "Roadmap" for winning together with our bottling partners.
Our Mission
Our Roadmap starts with our mission, which is enduring. It declares our purpose as acompany and serves as the standard against which we weigh our actions and decisions.
To refresh the world...
To inspire moments of optimism and happiness...
To create value and make a difference.
Our Vision
 
Our vision serves as the framework for our Roadmap and guides every aspect of our  business by describing what we need to accomplish in order to continue achieving sustainable,quality growth.
People:
Be a great place to work where people are inspired to be the best they can be.
Portfolio:
Bring to the world a portfolio of quality beverage brands that anticipate andsatisfy people's desires and needs.
Partners:
Nurture a winning network of customers and suppliers, together we createmutual, enduring value.
Planet:
Be a responsible citizen that makes a difference by helping build and supportsustainable communities.
Profit:
Maximize long-term return to shareowners while being mindful of our overallresponsibilities.
Productivity:
Be a highly effective, lean and fast-moving organization.
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