Britannia Treat, Cheetos [PepsiCo]
, Sunfeast snacks, etc., which brands therefore, parents are compelledby their children to purchase whether they are required or not. The collectibles also come as spinningwheels called tazzos or tazos
with Cheetos and other confectionaries.
ne of the samples with me depicts a ghoulish horned entity named “
Magician of Black Chaos
“Cheetos Fun Snacks. 1 Free Pokémon Tazo in every bag of Cheetos Rs. 10. Send us this ad. along with 3wrappers of Cheetos and you can win an exciting Pokémon fun gift”.
There are 48 of them Cheetostazos to be collected
artoon Crazy Children Create
”- a report by Anupama Shekar in The New Indian Express of September 25, 2006:“
],the cartoon superheroes who fight evil forces on the
Toon Disney channel arewreaking havoc in many homes and schools. If in the past children had broken their ribs imitatingsuperhero Shaktiman, now parents and school authorities are extremely concerned about their near fatalattraction towards the Power Rangers.
ven four-year olds emulate PRs and unknowingly commit
acts of violence
on their peers forcing someparents in the city to block the channel through the local TV operator or by activating the child lock in the TV remote control.[NOTE TO THE READER: The subject
COMICS, CARTOONS AND TOYS
is continued in the article
TOYS RNOT US
ome schools have imposed a ban on sale of PR toys and even discussed the issue in the Parents Teachers Association meetings. In a shocking incident, a UKG boy studying in a T. Nagar school recently jumped off from the first floor of his flat, imagining himself to be a super character, and broke his ribs. At aschool in Adyar, a six-year old boy had jumped from the desk on a classmate, breaking the hand of thelatter. And in a school in Tambaram, a student had punched a classmate on his nose, causing injuries.‘When questioned, he even quoted dialogues in Tamil from the PR show on
Toon Disney, and said theforces of good were battling the forces of evil…’ said the school principal who requested anonymity. Otherschool heads that Express contacted felt that this cartoon violence on television desensitises children tothe extent that they begin to think that its perfectly normal for a peer to be smacked. ‘This is reallydangerous, and we have told parents to restrict children from watching the show,’ said C. Satish, principal,DAV Boys’ Sr. Sec. School, Gopalapuram. The Chhatrapati Shivaji Sr. Sec. School, Kodambakkam hasenforced a ban on PR merchandise on the campus. ‘We caught some students playing with PR toys andother playcards and confiscated them,’ said principal Rani Desikan. Padmini Sriraman, principal, Hindu Sr.Sec. School, Indira Nagar, said, ‘Our teachers and sub-staff go around during lunch hour
to check on
and seize the
ccording to Malathi Srinivasan, principal, Devi Academy,
parents have complaints aboutchildren hitting each other outside the campus. ‘Tom & Jerry and Bugs Bunny are something that thechildren can grow up on, but the negative influence of
is alarming. We are planning torequest the Directorate of Matriculation Schools to send circulars to schools on the negative impact of PR,’N. Vijayan, president, Principals of Matriculation Schools Association, Tamil Nadu, told Express.
any apartment blocks in the city have also
blocked Jetix on their TVs
.One such is a block of 16 flats inLittle Mount which has banned children from watching this channel. ‘This was a collective decision and weare raising the red flag to put an end to this violence,’ said Suresh Ramanathan, a parent.”
or the Indian youth, there are other games as well. “City Hooked on DaVinci Code Game” said theDeccan Chronicle of May 16, 2006, about “the DaVinci Code games that are available all over the internetand have nearly all age groups glued to their computer screens… Most of the games were designed tocoincide with the release of the feature film and are based on clues and symbols from the book… It’s notonly on the internet that one can enjoy solving the Code game. The DaVinci Game. A board game that can be ordered online, has a large fan following.”
hree months earlier, February 6, 2006, the paper had reported,“
Internet Games, a Spell onTeenagers
”:It listed the ‘Top 10
internet games”. Many are relatively ‘ordinary’, but you have some “a littleviolent, a little bloody, but irresistible”. “Once you get started, you don’t feel like quitting, and you keepgoing,” says D. Thilak, a school student. “If I don’t play a game on the Net once a day, I go crazy. My handsstart itching,” says G. Krishnakumar.
ids Hit by the Collectible Craze”. The Deccan Chronicle, February 26, 2006:“Collectibles that often come free with processed food, sports gear, health drinks, or even cookies andbiscuits, have won kids’ hearts. Such is their enthusiasm at collecting the tiny dino figures.. that come freewith various snacks, not forgetting the ever popular tazzos,
cards, that kids often pester theirparents to buy packets of wafers and biscuits.