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Loreal Presentation

Loreal Presentation

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Published by Ankita Banta

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Published by: Ankita Banta on Jun 12, 2011
Copyright:Attribution Non-commercial

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06/12/2011

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Presentaton on L’oreaCase
Group members :
ANKUR SHARMAHARSHIT SULTANIANEHA JOSHIPALLAVI ARUN
 
L'Oreal Global BrandManagement Strategy
PROMOTIONAL STRATEGY:-
Promotional posters
Launch of beauty magazines for women
Votre Beaute
Clean children campaign
Creation of jingles – be nice &clean, smell good for dopshampoo
Advertising through film commercials
Selecting local brand ambassadors
Open spa to promote brand
Advertising campaign because I am worth it
 
POSITIONING STRATEGIES:-
Most Innovative
High quality
Advanced products
Affordable price
Only cosmetic brand in the world that has products in allsegments consumer,luxury,professionalandpharmacuetical.

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