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Table Of Contents

CHAPTER 1: INTRODUCTION TO PROJECT
1.1 TOUR OF THE AISLES
1.2 INTRODUCTION TO RETAIL INDUSTRY
1.3 REASONS FOR EMERGENCE
1.4 STATUS QUO OF RETAIL MARKET IN INDIA
1.5 BIG PLAYERS IN INDIAN RETAIL MARKET
CHAPTER 2: RESEARCH DESIGN
2.1 OBJECTIVES
2.2 RESEARCH METHODOLOGY
2.3 SAMPLING PLAN
2.4 DATA COLLECTION AND CLEANING
2.5 ANALYSIS PLAN
CHAPTER 3: EXPLORATORY RESEARCH–SECONDARY DATA ANALYSIS
3.1 DESK RESEARCH
3.2 THE 5 SENSORY ELEMENTS
3.3 VISUAL MERCHANDISING ELEMENTS
3.4 TIME DURATION OF THE WINDOW DISPLAY
3.5 PRINCIPLES OF DESIGN
CHAPTER 4: EXPLORATORY RESEARCH - QUALITATIVE METHODS
4.1 INTRODUCTION TO QUALITATIVE METHODS
4.1 DEPTH INTERVIEWS
4.2 OBSERVATIONAL RESEARCH
4.3 IMPACT OF SOCIAL MEDIA
4.4 DESCRIPTIVE RESEARCH
4.5 RESULTS - DESCRIPTIVE RESEARCH
CHAPTER 5: RECOMMENDATIONS
CITATIONS
APPENDIX 1: DEPTH INTERVIEW – VM MANAGER
APPENDIX 2: DEPTH INTERVIEW – FLOOR MANAGER 1
APPENDIX 3: DEPTH INTERVIEW – FLOOR MANAGER 2
APPENDIX 4: DEPTH INTERVIEW – RETAIL STORE DESIGNER
APPENDIX 5: DEPTH INTERVIEW – ASST. VM MANAGER
APPENDIX 6: SURVEY QUESTIONNAIRE
ADIEU TO THE AISLES
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Visual Merchandising and Product Assortment

Visual Merchandising and Product Assortment

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Published by Jaishree Vyas

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Published by: Jaishree Vyas on Jun 12, 2011
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09/14/2013

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