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E-Book E-Strategy ontwikkelen van een succesvolle internetstrategie

E-Book E-Strategy ontwikkelen van een succesvolle internetstrategie

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Published by Sjors van Leeuwen
Het ontwikkelen van een succesvolle internetstrategie, e-commerce strategie, e-business strategie en online strategie.
Het ontwikkelen van een succesvolle internetstrategie, e-commerce strategie, e-business strategie en online strategie.

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Published by: Sjors van Leeuwen on Jun 12, 2011
Copyright:Attribution Non-commercial

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11/21/2012

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E-Str@tegy
Kansen in het internettijdperk
Sjors van Leeuwen
Indora Managementadvies
 
INHOUDSOPGAVE
1 INLEIDING.........................................................................................................42 ALGEMENE ONTWIKKELINGEN..................................................................53 WAT IS E-BUSINESS?......................................................................................73.1 Electronisch zakendoen.............................................................................73.2 Drijfveren..................................................................................................83.3 Gevolgen.................................................................................................103.4 Strategische mogelijkheden.....................................................................123.5 Praktische mogelijkheden........................................................................133.6 Voordelen op een rij................................................................................143.7 Succesfactoren en valkuilen....................................................................154 INTERNET, INTRANET EN EXTRANET.....................................................174.1 Bouwstenen van Internet.........................................................................174.2 Internet-toepassingen...............................................................................184.3 E-business-toepassingen..........................................................................195 DE AANPAK IN HET KORT..........................................................................215.1 Bedrijfsstrategie-analyse.........................................................................215.2 Klantrelatie-analyse.................................................................................225.3 Bedrijfsproces-analyse............................................................................225.4 Organisatie-analyse.................................................................................225.5 E-business-analyse..................................................................................226 BEDRIJFSPROCES-ANALYSE......................................................................246.1 Inleiding...................................................................................................246.2 Verkoopanalyse-model............................................................................256.3 Waardeketenanalyse-model.....................................................................307 E-BUSINESS IMPACT.....................................................................................347.1 Inleiding...................................................................................................347.2 Business-to-business (B2B).....................................................................347.3 Business-to-consumer (B2C)...................................................................347.4 Organisatorische impact..........................................................................357.5 Logistieke impact....................................................................................367.6 Multi Channel impact..............................................................................378 TIJDSPAD.........................................................................................................389 VRAGENLIJSTEN...........................................................................................399.1 Bedrijfstrategie-analyse...........................................................................399.2 Klantrelatie-analyse.................................................................................419.3 Bedrijfsproces-analyse............................................................................419.4 Organisatie-analyse.................................................................................429.5 E-business-analyse..................................................................................4210 CHECKLISTEN................................................................................................44
 
10.1 Baten van ICT.........................................................................................4410.2 Baten van Internet...................................................................................4510.3 Concurrentie aspecten.............................................................................4610.4 Customer Service aspecten......................................................................4710.5 Tijd-Afstand-Complexiteit aspecten.......................................................4910.6 Intranet.....................................................................................................5110.7 Extranet...................................................................................................5310.8 Email.......................................................................................................5410.9 E-Business monitor.................................................................................55

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Hello! Thanks very-very much for this nice doc! I really enjoyed to read this document! I will share this on Twitter! http://www.youtube.com/watch?v=o3iNcH...
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