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TEG Marketing Automation Summary

TEG Marketing Automation Summary

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Published by: donaldz1 on Jun 12, 2011
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MarketingAutomation
A B2B MarketingTech Evaluation Guide
Published April2011
www.b2bmarketing.net
EXECUTIVE SUMMARY
 
Marketing Automation © B2B Marketing Tech Evaluation Guide 2011
2
About this Executive Summary
This is a summary of the Marketing Automation Technology EvaluationGuide, containing a portion of the information available in the completeGuide. It is available to download for free by registered users atwww.b2bmarketing.net/tmarketing-automation-teg
About this Technology Evaluation Guide
B2B Marketing’s Technology Evaluation Guide series is designed to helpmarketers understand how specific new applications could help themimprove the effectiveness and/or efficiency of their marketing, and helpthem make the right choice from the list of leading vendors available.It contains a detailed introduction, explaining the background to thisparticular technology market, introduces the leading vendors and looksat key trends and issues impacting on purchasers. It also containsdetailed information about each of the leading applications within thismarket, and an in-depth functional breakdown enabling direct comparisonbetween solutions.
This Technology Evaluation Guide is available free to Premium andCorporate Members of B2B Marketing, and available to purchase fromthe B2B Marketing website at www.b2bmarketing.net/marketing-automation-teg
Introduction
EXECUTIVE SUMMARY
Order your copy today on 0207 438 1379www.b2bmarketing.net
 
Section 1About the market
1.1
Background and definitions.........................................................................................3
1.2
The products......................................................................................................................5
1.3
The market........................................................................................................................10
1.4
The players........................................................................................................................13
1.5
The future...........................................................................................................................17
1.4
Functionality comparison table.................................................................................18
Section 2Company profiles
2.0
Aprimo.................................................................................................................................19
2.1
Eloqua.................................................................................................................................40
2.2
eTrigue...............................................................................................................................56
2.3
Hubspot.............................................................................................................................62
2.4
Intimis..................................................................................................................................74
2.5
Loopfuse............................................................................................................................81
2.6
ManticoreTechnology..................................................................................................86
2.7
Marketo..............................................................................................................................92
2.8
Neolane............................................................................................................................106
2.9
Pardot...............................................................................................................................120
2.10
Profunnel.........................................................................................................................130
2.11
Silverpop..........................................................................................................................135Marketing Automation © B2B Marketing Tech Evaluation Guide 2011
1
CONTENTS
EXECUTIVE SUMMARY
Order your copy today on 0207 438 1379www.b2bmarketing.net

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