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3.1. Măsurarea şi scalarea. Principalele tipuri de scale
3.2.1. Diferenţiala semantică – prezentare succintă
3.2.2. Scala lui Likert – prezentare succintă
3.2.3. Scala lui Stapel - prezentare succintă
3.2.4. Metoda comparaţiilor perechi – prezentare succintă
3.2.5. Metoda ordonării rangurilor - prezentare
3.2.6. Scala cu sumă constantă – prezentare succintă
3.2.7. Modelul Fishbein-Rosenberg – prezentare succintă
4.2 Cercetarea directă
4.3 Experimentul în cercetările de marketing
4.4. Simularea
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Cercetari de Marketing

Cercetari de Marketing



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Published by Adrielle A Adrielle

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Published by: Adrielle A Adrielle on Jun 12, 2011
Copyright:Attribution Non-commercial


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