© Crafitti Consulting Private Limited www.crafitti.com
June 13, 2011 1
A THOUGHT EXPERIMENT
Emergence of an Insight
Some years back, I was sitting in a groupmeeting with a Professor from one of the IvyLeague Business Schools. In Bangalore, India, itis not every day one get to sit and work withthe elitebusiness gurus.I mentioned asa casual remark,that may be tounderstand andsolve businessproblems usingInformationTechnology (IT),we need toinvolve ourclients inbrainstorming.
There was aloud No fromthe professor.
His logic - the customer will colorthe perception in the brainstorming sessionwith what the customer already has faced andhence will reduce the brainstorming to non-optimal interaction.
How do we kill ideas?
Everybody in the room rejected the idea assoon as he said no. This is nothing new for me,as I am used to the usual reaction to anythingdifferent that will come up in discussions.Homo-Sapiens relish the process of nipping theidea in bud! We all wear the
De Bono’s black
judge before it emerges
. The stillbornoutput of dead brainstorming sessions, we allhave seen, participated, and have done nothingabout it
it is remarkable we keep on doingsame meetings, in same way with same output.The
that our brainstorming sessionstypically get reduced to, indicate that we needdifferent tools, techniques and methodologieswith some structure to improve the efficacy of
our Brainstorming sessions. “We” encompass –
all organized human enterprises whereproblem solving is the core competence. Thiscan be a software development project, amanagement problem, a research question,design of a new product, movie oradvertisement, a manufacturing problem, aprocess improvement problem, a marketexpansion problem, a funds allocation problem,and so on. These issues are independent of type of organization. Even in our familymeetings we can observe the output of collective problem solving
typically driven andcontrolled by the head of the family.So back then, as soon as the Professor saidno, and the body language of each one of themembers in the room indicated my foolishnessin creating this uncalled for perturbation,
knew that’s the way it has to be.
An ability towork with our customers in a brainstormingsession may be for half a day workshop is whatwe all really need. If done properly, one can getto the core of the issues with lot of solutiondirections thrown in by both sides.
The amount of rework, labor burn, heart burn and dollar
Thought Ignition Papers Series (TIPS)
is acrystallization of our research,experiments and experiences tocommunicate those ideas that ignited deeper and fruitful
thoughts which led to successful
action. These are our vehicles toco-craft innovation with our clients and partners. We look forward to empowering ideastogether.