Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Save to My Library
Look up keyword or section
Like this
59Activity
0 of .
Results for:
No results containing your search query
P. 1
Variable Precio

Variable Precio

Ratings: (0)|Views: 8,073 |Likes:

More info:

Categories:Types, Business/Law
Published by: Rolando Fryderup Krause on Jun 13, 2011
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PPT, PDF, TXT or read online from Scribd
See more
See less

08/06/2013

pdf

text

original

 
MARKETING I
Jorge Olivares Thiers
Primer semestre 2011
 
TÍTULO GENÉRICO
Tema 12
V
ariables del MK: El Precio
1. El precio y sus objetivos2. Métodos para establecer el precio.3. Estrategias y políticas de precios
 
D
efinici
ó
n de Precio
¿
u
é
es el precio?
P
odemos definir el precio como la suma de todos lossacrificios (no s
ó
lo monetarios) que debe hacer unconsumidor para adquirir un producto o servicio.

Activity (59)

You've already reviewed this. Edit your review.
1 hundred reads
1 thousand reads
MariiLú Torres liked this
Adriana Córdova liked this
Diana Baldeón liked this
Carlos Roca liked this
Darwin Revelo liked this
Carlos Carrera liked this

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->