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38113850 Amul Project Report 1

38113850 Amul Project Report 1

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Published by Vijay Chaudhary

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Published by: Vijay Chaudhary on Jun 14, 2011
Copyright:Attribution Non-commercial


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The project presented here gives a detailed analysis of Retailer penetration of AMUL pouchmilk in Kanpur market and the content being provided in terms of services to the customers.Milk is a most perishable item and demand of that product is increase day by day so companyhave to provide most frequently supply to the consumer .I came to know about how to penetrate the product in the market threw the distributionchannels. in this process I had identify that what is the actual demand of the product andwhat is the actual supply of that product in the market and what will be the effect if 1.SUPPLY(S) < DEMAND(Y)2.SUPPLY(S) > DEMAND(Y)
To know how they can maximize their sale.
To know how to increase number of outlets (retailers) in the city of Kanpur.
To know about retailer as well as consumer satisfaction level.
To know what retailer wants from any company.
To know the behavior of the distributor for the retailer side.
Limited time available for interviewing the respondents. As a result of this it was not possible to gather full information about the respondents.
When I interviewed children, old-women and old man they are not able give answersaccording to the questionnaire due to absence of main retailer.
As summer training is going under summer season so sometimes people are lessinterested in filling up questionnaire.
Sometimes the problem which I face is Non-cooperative approach rude behavior of retailer about the ADA and company problem for which I have to make themunderstand.

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