Limited time available for interviewing the respondents. As a result of this it was not possible to gather full information about the respondents.
When I interviewed children, old-women and old man they are not able give answersaccording to the questionnaire due to absence of main retailer.
As summer training is going under summer season so sometimes people are lessinterested in filling up questionnaire.
Sometimes the problem which I face is Non-cooperative approach rude behavior of retailer about the ADA and company problem for which I have to make themunderstand.