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3 CONCEPTS = 1 eIDEA TO SHARE
an ARCHITECTURE ACTIVITYpowered by HP
 
3 concepts 1 e-IDEA
 What do we mean when we talk about “concepts” and “ideas” in the architecturaldiscourse?
Leebeus Woods
recently wrote a post called
“What is architecture?” 
  where he pointed:
The usual answer is: a concept. Architecture is the built realization of aparticular concept, or idea. This idea can be about construction, or the 
way people will use a building, or how the building fts into a physical,
or a social, landscape. But wait. Every building has such concepts, evenwarehouses, convenience stores, garages–they are embedded in itstypology, so much so that we don’t even need to discuss them [...] That architecture is something else. So, then, what is it? 
 According to Woods, concepts and ideas are in the architect’s work–sketches,
drawings, models–from the beginning. Based on these reections, here on the
3Concepts_1eIDEA architecture activity, we want to explore the limits of the ideabehind the “concept” and the concept behind the “idea” through the drawingsand sketches that the participants can create to respond to our challenge. Where do ideas come from? The metaphor that can respond to this questioncan be an utopic project,a small-scale proposal, a big-scale urban design, asketch that can contain an innovative solution for climate change. It can be whatever your imagination is able to draw. If we simply think on how we canuse the potential that lies in our capacity to dream, we can enjoy participatingin the challenge, where there are no limits... just 3 concepts to choose andstart playing
3 CONCEPTS = 1 eIDEA TO SHARE
, an ARCHITECTURE ACTIVITYpowered by
HP in collaboration with Autodesk
.
 
3 CONCEPTS = 1 eIDEA TO SHARE
an ARCHITECTURE ACTIVITY powered by HP in collaboration with Autodesk
Message for participants: We know that a project is the expression of an idea, and these ideas are based onconcepts.
HP,
with collaboration from
 Autodesk
, wants to introduce to the world the architect orstudent with the best architectural ideas through this “Architectural Challenge On-line”,using the most easy-to-share
HP ePrint & Share
solution.
1.THE CHALLENGE
HP has invited its experts:
Matias del Campo, EMBT, Michael Rojkind, AgentDesign-Alberto Villarreal, and Marcelo Spina-PATTERNS
to participate in the new  ARCHITECTURE ACTIVITY powered by HP. All of them are Autodesk users.
Each of the architects have chosen one of their projects and identied 3 concepts thatcan dene it.
The participants must select 3 of these concepts—taking no more than one from eacharchitect—and develop a new architectural design proposal based on these 3 selectedconcepts and present it on a DIN A4 panel. Half of this panel should have an
 Autodesk
-generated drawing or image, the other half is free. Then they must share their designproposal via
HP ePrint & Share
directly with our experts!
The social media team has a Tumblr blog where all the les sent by ePrint & Share will
be uploaded and will use social networks like Facebook and Twitter to disseminateinformation and generate debate and dialogue based on the ideas received.-
HP
and
 Autodesk
social media channels will re-publish content from the game’schannels.
This rst selection of work shared through the social networks will be sent to the panel of
architects and will be documented in a one-day session of architects’ impressions aboutthe submitted projects and election process.The selection criteria are under the architects’ discretion. The only requirement is toidentify one of its concepts proposed for the design and to make a comment clarifying why they found it a good idea.Each architect will select one participant. Also, 1
HP
and 1
 Autodesk
representative will
 vote for a nal participant.
Of these 6 pre-selected participants, the architects will vote on the best proposal.The winner will win a prize consisting of a publication that will include the selectedproposals plus additional work by the winner, edited by
dpr-barcelona
and distributed worldwide by
 Actar-D
, where the winner will be able to spread their ideas and work onarchitecture. Additionally:- An exhibition in
 Vallery gallery
in Barcelona.- A trip to the exhibition’s Premiere in Barcelona- An
HP Designjet T790 ePrinter 
.- A Full entrance to
 Autodesk University
.
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