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Table Of Contents

1.Niveluri de segmentare
Marketingul pe segment
Marketingul de nisa
2.Segmentarea pietelor de consum
Segmentarea pieţelor de afaceri
Segmentarea pieţelor internaţionale
3.Evaluarea segmentelor pe piaţă
4.Alegerea segmentului de piaţă – strategii de abordare a pieţei
Metode si tehnici de cercetare
Sistemul informational de marketing
1.Definirea problemei si a obiectivelor cercetarii
2.Elaborarea planului de cercetare
3.Metode de eşantionare
4.Tipologia cecetarilor de marketing
5.Raportul de cercetare
Raportul preliminar
Raportul final de cercetare
Chestionarul in cercetarea de piata
1.Obiectivele chestionarului
2.Formularea intrebarilor chestionarului
3.Validarea intrebarilor
4.Ordonarea si gruparea intrebarilor
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Proiectarea şi organizarea cercetării de marketing2003

Proiectarea şi organizarea cercetării de marketing2003

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Published by irihhh

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Published by: irihhh on Jun 14, 2011
Copyright:Attribution Non-commercial


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