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1.3. Adaptarea marketingului la noua economie
1.5.1 Componentele micromediului de marketing online
1.5.2 Componentele macromediului de marketing online
2.1. Site-rile web
2.2. Publicitatea online
2.3. E-mail marketing
2.4. Grupurile de discuţii
2.5. Blog marketingul
2.6. Search marketingul
3.1 Strategia de marketing în mediul online
3.2 Politica de produs în mediul online
3.3. Politica de preţ pe Internet
3.4. Politica de distribuţie în mediu online
3.5.1 Comunicarea de marketing în contextul Internetului
3.5.2 Publicitatea online
3.5.3 Promovarea vânzărilor pe Internet
3.5.4 Relaţii publice prin Internet
4.1 Importanta planificarii de marketing online
4.2.1. Identificarea segmentelor de consumatori/utilizatori vizate
4.2.2. Stabilirea obiectivelor campaniei
4.2.3. Conceperea mesajului
4.2.4. Alegerea canalelor de comunicare
4.2.5. Stabilirea mixului de promovare şi a strategiilor de comunicare
4.2.6. Stabilirea bugetului campaniei de comunicare
4.2.7 Evaluarea rezultatelor campaniei de comunicare
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Mk Electronic

Mk Electronic

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Published by Miki Mihaela

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Published by: Miki Mihaela on Jun 15, 2011
Copyright:Attribution Non-commercial


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