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More Than Friends

More Than Friends

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Published by Make It Clear

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Published by: Make It Clear on Jun 15, 2011
Copyright:Attribution Non-commercial

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1st Floor, 17-21 Old Street,London EC1V 9HFt +44 (0)20 3058 1100f+44 (0)20 7253 6846ejay.nicholl@makeitclear.co.ukwww.makeitclear.co.uk
page 1white paper
 |facebook nation
Facebook nation
If Facebook was a country, it would be the third biggest in the world – only eclipsed by China and India. Twitter would be sitting on the edgeof 12th place; that’s bigger than the UK, France or Germany. But numbers mean very little without resources.
More than friends 
 – 
 
post-social media
0
.9%
0
.95%
1
.18%
17
.3%
8
.54%
WORLDRANKING
#22
WORLDRANKING
#21
WORLDRANKING
#14
WORLDRANKING
#1
WORLDRANKING
#2
WORLDRANKING
#3
19
.41%
SO WHAT RESOURCES ARE AT THE DISPOSAL OF ASOCIAL MEDIA NATION RELATIVE TO A NATIONAL COUNTERPART?
The simple answer, more. According to these statistics (from DoubleClickAd Planner data and the Institute for Fiscal Studies [2006]) more than halfof Facebook users (57%) have a household income of more than £30,000compared with just 23% in the same earning bracket in the UK as awhole. And in underdeveloped nations, this contrast is likely to be evenmore pronounced.That’s the result of several factors. Facebook’s two largest demographics are25-34 and 35-44, making up 60% of total users; these are two demographicswith a lot of spending power. Secondly, the normal entry route to thesocial media population is through internet access and a PC or smartphone,things that cost a significant amount of money. So in general Facebook’spopulation is large and comparatively wealthy.
Avg. householdincome% UKFacebook users% UK Citizens
0-14,999183115,000-19,999102920,000-24,99981625,000-29,99971130,000-49,000351850,000 >225
Sources:
China - Official Chinese Population Estimate, India - Official Indian Population Clock, France - Official INSEE estimate,UK - Eurostat estimate, Germany - http://www.destatis.de, Facebook - DoubleClick Ad Planner data and the Institute for Fiscal Studies
Represents
%
of worldwide population

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